This product is a finalist in the category Skin Care Formula of Cosmopack 2019
Product headline
Innovative and surprising texture that changes its physical consistency during the use. The “base” texture is a very rich butter that melts onto the skin becoming a silky and velvety powder. Suggested for moisturizing and nourishing products.
Product - Description
The use of the product is very playful since the consumer really “creates” it!
The luxurious starting texture is a very rich and white butter; thanks to its compactness the withdrawal of the product takes place almost "pinching" the product. It has fantastic and pleasant rub-in properties, since it is velvety and creamy to the touch. After the massage on the skin, the butter turns into a silky powder leaving skin feeling soft and smooth.
Technical details
The product can highlights the effect between nature and technology since the formula has about 95% ingredients of natural origin, guaranteeing at the same time a new product experience.
The base formula can also be enriched with customized ingredients and actives to make it really very unique and distinctive.
This gives the bases a double advantage: comfort and a rich texture during sculpting, combined with silky and velvety finish on the skin.
Launch Date
03/14/2019
Why the product is innovative?
It is a new experience for the consumer. It's a formula able to involve all the senses, from the parfum to the touch...till to the fantasy! It can makes the cosmetic experience always new and always different...very exciting!