Deardot - Water-Activated Shampoo Sheet by WOORIKIDSPLUS

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

03/26/2026

Product Description (Function, Benefits, and Target Consumer)

A PVA-free, solid shampoo sheet that offers a single dose of shampoo that activates on contact with water, to offer an alternative to liquid shampoo, resulting in a reduction in single-use plastic. The sheets are composed of celluble, a proprietary core material that supports the stable, water-activated solid sheet structure; vegan PDRN derived from sodium DNA, to support scalp and hair vitality care in a rinse-off format; saccharomyces and Citrus grandis peel ferment extract to support antioxidant protection and a fresh, sensorial feel; and a cleansing base of sodium cocoyl isethionate with mild surfactants for a rich lather and clean rinse. To use, one sheet is taken with dry hands, with water added and the sheet rubbed to create a lather. The lather is then applied to wet hair and scalp and massaged, before being rinsed thoroughly.

Retail Price & Fill Sizes

10pcs / €10

Product Innovation

This shampoo rethinks hair cleansing through PVA free solid sheet system paired with eco-friendly water-soluble packaging. Unlike conventional bottled shampoos and PVA based sheet formulations, the formula is engineered to deliver a stable and eco-friendly sheet that activates quickly with water. The innovation combines a precise single dose format for consistent use, lightweight logistics for travel and distribution, and a simplified user experience that reduces leakage risk while improving portability. The packaging concept further differentiates the product by replacing single use plastic with a dissolvable format designed for lower waste use.

Product Claims, Benefits, Performance & Consumer Experience

Hair type • Normal to oily hair • Hair that feels weighed down by product buildup • Active lifestyle users seeking frequent cleansing Scalp concerns • Excess oil and daily buildup • Need for convenient cleansing after workouts or travel • Scalp discomfort related to unclean feel Performance benefits • Water activated sheet transforms into lather for effective cleansing • Helps remove daily buildup and leaves hair feeling fresh and light • Single dose format supports consistent cleansing performance • Portable, leak free format suitable for travel and on the go use Ingredient and technology claims • PVA free solid shampoo sheet format • Water soluble, eco designed packaging concept • Lightweight system designed to reduce carrying weight versus liquid bottles Sensory benefits • Fast activation with water and easy rinse off • Lightweight hair feel after cleansing • Clean, fresh sensorial experience designed for daily use

Research, Clinical Tests & Trials Results (Safety & Dermatological)

No clinical or human application tests are currently available for this product at the time of submission.
• Safety assessment: standard cosmetic safety evaluation and formula review completed
• Quality and microbiology: finished product quality checks completed per internal QC standards
• Stability and readiness: internal stability screening completed to support market readiness
• Planned tests: dermatological or scalp compatibility testing and consumer use test planned for launch stage documentation

Certifications & Patents

Certifications (3rd Party) • Vegan certification: in progress • Dermatest: dermatological testing in progress Patents • Key patents related to the core technology are fully registered in Korea • The registered IP covers the core material and its application in solid sheet formats Regulatory compliance • Manufactured under the Korean Cosmetics Act and MFDS requirements, supported by GMP based quality management and product safety documentation • Developed for multi market compliance readiness across the EU, United States, China, and Japan, with ingredient screening and technical documentation prepared to support each market’s cosmetics requirements

Ingredients & Formulation (INCI List Mandatory otherwise you will be disqualified), Olfactive Composition & Sensory Experience (mandatory for fragrance)

Hero ingredients and formulation highlights • Celluble: proprietary core material supporting a stable, water activated solid sheet structure • Vegan PDRN: Sodium DNA, designed to support scalp and hair vitality care in a rinse off format • Antioxidant care: Saccharomyces/Citrus Grandis Peel Ferment Extract to support antioxidant protection and fresh sensorial care • Cleansing base: Sodium Cocoyl Isethionate with mild surfactants (Coco Glucoside, Potassium Cocoyl Glycinate) for rich lather and clean rinse Full ingredients list (INCI) WATER/AQUA/EAU, SODIUM COCOYL ISETHIONATE, SODIUM CHLORIDE, COCO-GLUCOSIDE, POTASSIUM COCOYL GLYCINATE, CELLUBLE, GLYCERIN, SAPINDUS MUKOROSSI FRUIT EXTRACT, SACCHAROMYCES/CITRUS GRANDIS PEEL FERMENT EXTRACT, BUTYLENE GLYCOL, 1,2-HEXANEDIOL

Technology Features

Design Uniqueness • Ultra compact single dose sheet format designed for travel and daily portability • Minimalist system designed to reduce leakage risk versus liquid formats • Premium, simple design aligned with the Deardot brand Delivery System & Formulation Technology • Water activated sheet technology that quickly transforms into cleansing lather • Single dose dosing system designed for consistent performance and hygiene • Celluble included as part of the sheet structure for stability in a solid format Sustainable Components & Production Process • Waterless solid format designed to reduce transport weight versus bottled shampoo • Reduced reliance on bulky liquid packaging • Minimal packaging approach designed to remove unnecessary components User Experience & Sensory Technology • Easy activation with water, quick lather, and easy rinse off • Mess free use for travel and gym routines • Fresh, lightweight hair and scalp feel after cleansing

Sustainability List of Certifications

Green Certifications: • This product does not currently hold any official green or eco certifications. Additional Sustainability & Eco Credentials: • Waterless solid format designed to reduce transport weight versus bottled formats • Lightweight single dose format supports portability and reduced packaging volume • Minimal packaging approach designed to reduce material use

How to use it

How the product works • Sheet activates with water and transforms into cleansing lather • Cleanses scalp and hair and rinses clean • Single dose format supports consistent use How to use • Take one sheet with dry hands • Add water and rub between hands to create lather • Apply to wet hair and scalp, massage, then rinse thoroughly When to use and frequency • Use as needed, including daily use • Ideal for travel, gym, outdoor activities, and carry on routines

Market Positioning & Distribution Markets

Distribution Channel & Positioning • Positioned within premium clean haircare and travel friendly formats • Key distribution channels: premium beauty select stores, travel retail and duty free, brand owned official online store, global B2B distributors and export partners Desired Distribution Markets • Europe: France, Germany, Spain • North America: United States, Canada • Asia: Japan, China, Hong Kong, Singapore • Middle East: United Arab Emirates

IN PARTNERSHIP WITH

Deardot - Water-Activated Shampoo Sheet

This product is a finalist in the category Hair Products of Cosmoprof 2026