This product is a winner in the category Hair Care Formula of Cosmopack 2026
Launch Worldwide Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
03/26/2026
Product Description (No Prototypes accepted)
A serum that restructures the hair fiber, leaving it healthy and renewed. The formula employs Intercos’ patented phytocerasome technology, an advanced biomimetic liposomal concentrate inspired by the architecture of natural cell membranes. Now engineered for hair care, the technology is for this formula infused with vegan keratin. Its cell membrane-like structure adheres to the hair’s surface for the controlled and continuous delivery of the keratin to the cortex. Alongside this, the technology forms a protective lipid microfilm that locks in place the formula’s active base – formed of cationic conditioners, smart polymers, and light emollients for cuticle alignment – extending efficacy over time. The formula is presented as an ultra-fine emulsion that fuses into the hair, for active delivery and performance combined with sensoriality and weightlessness. The formula’s ten-in-one benefits for hair include smoothing; nourishment; manageability; frizz control and humidity defense; luminosity; softness; strength; thermal protection; style memory; and hydration.
Product Innovation
Kera Phytocerasome is the first hair adaptation of Phytocerasome, Intercos patented advanced biomimetic liposomal concentrate inspired by the architecture of natural cell membranes. Originally developed for high performance skincare, it’s now engineered for hair lengths and infused with vegan keratin. Its cell membrane like structure melts onto the hair surface and adheres with precision, enabling targeted, controlled, continuous V Keratin smart delivery into the cortex. At the same time, it forms a protective lipid microfilm that locks the formula Active Base and the Dual Hydra Complex in place extending efficacy over time, ensuring unstoppable cortex to cuticle structural fiber renewal.
Claims & Benefits
10-in-1 hair benefits:
1. Ultra-Smoothed Fiber
2. Intelligent Nourishment
3. Effortless Manageability
4. Frizz Control & Humidity Defense
5. Amplified Luminosity
6. Superior Softness
7. Reinforced Strength
8. Thermal Protection Shield
9. Style Memory Effect
10. Deep & Prolonged Hydration
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Ex vivo tests are ongoing.
(Final results expected by end of February 2026)
Finished product
ex vivo tests on real hair tresses (ongoing)
• Tensile strength to assess resistance to breakage (treated vs. untreated) at T0 and T+8h post-application.
• Polarized light microscopy (B500 POL) to evaluate heat protection up to 232°C, before and after heat exposure.
• Moisture content to assess long-lasting hydration (treated vs. untreated) at T0 and T+8h post-application.
• SEM to evaluate hair fiber surface condition (treated vs. untreated) at T0 and T+8h post-application.
Raw material
Kera-Phytocerasome (Phytocerasome loaded with vegan keratin), ex vivo tests on real hair tresses (ongoing)
• Breaking force (dynamometer) to assess resistance to breakage (treated vs. untreated vs. vegan keratin only), before and after treatment.
• Hair luminosity (colorimetric assay) to assess gloss/shine (treated vs. untreated vs. vegan keratin only), before and after treatment.
• Polarized light microscopy (B500 POL) to evaluate heat protection up to 232°C (treated vs. untreated vs. vegan keratin only), before and after heat exposure.
• SEM to evaluate hair fiber surface condition (treated vs. untreated vs. vegan keratin only), before and after treatment.
Certifications & Patents
• contains KERA PHYTOCERASOME (INTERCOS PATENTED TECHNOLOGY)
• 95% natural origin
• Clean@sephora, RSPO certified, Vegan, formulated without microplastics, PEG and silicones.
Country compliance:
• EU Cosmetics Regulation
• USA (Prop65 + NY State)
• China’s IECIC
Ingredients & Formulation (INCI List Mandatory)
AQUA (WATER)
COCOS NUCIFERA OIL (COCOS NUCIFERA
(COCONUT) OIL)
CETEARYL ALCOHOL
BETAINE
POLYQUATERNIUM-37
STEARAMIDOPROPYL DIMETHYLAMINE
GLYCERIN
C15-19 ALKANE
C13-15 ALKANE
C12-15 ALKYL BENZOATE
GLYCERYL OLEATE
LACTIC ACID
BENZYL ALCOHOL
HYDROXYPROPYL GUAR
CAPRYLYL GLYCOL
HYDROGENATED LECITHIN
PARFUM (FRAGRANCE)
POLYQUATERNIUM-10
POLYQUATERNIUM-7
OCTYLDODECANOL
TOCOPHERYL ACETATE
PANTHENOL
PENTYLENE GLYCOL
HYDROLYZED VEGETABLE PROTEIN
SQUALANE
TETRAMETHYL
PHYTOSTEROLS
CETYL-PG HYDROXYETHYL PALMITAMIDE
PHYTOSPHINGOSINE
HYDROXYACETOPHENONE
SORBITAN CAPRYLATE
SODIUM BENZOATE
LINALOOL 78-70-6
LINALYL ACETATE
VANILLIN
HEXYL CINNAMAL
HYDROXYCITRONELLAL
HYDROXYPROPYLTRIMONIUM HYALURONATE
LIMONENE
CITRUS AURANTIUM PEEL OIL
JUNIPERUS VIRGINIANA OIL
PENTAERYTHRITYL TETRA-DI-T-BUTYL
HYDROXYHYDROCINNAMATE
DIMETHYL PHENETHYL ACETATE
ACETYL CEDRENE
CITRONELLOL
LECITHIN
ASCORBYL PALMITATE
TOCOPHEROL
HYDROGENATED PALM GLYCERIDES CITRATE
Technology Features
• Kera-Phytocerasome is the first hair-specific Phytocerasome (Intercos Patented Technology), enriched with vegan keratin and designed as a cortex-targeted structural hair supplement. Its lightweight shell seals the hair fiber, delivering power-packed benefits with continuous-release performance.
•Engineered with cationic conditioners, smart polymers, and hyper-light emollients, the active base optimizes cuticle alignment, nourishment, and shine to actively reshape the hair fiber for visibly renewed hair.
• An ultra-fine, melt-in emulsion delivers instant fiber fusion, maximizing active delivery and performance without compromising sensoriality or weightless feel.
Sustainability List of Certifications
• Clean@sephora
• Vegan
• 95% natural origin
• RSPO certified
How to use it
• One formula. Two moments of application for continuous performance: Apply to damp or dry hair, anytime during the day and/or before bed. Do not rinse.
• As a daily essential: Apply as needed through lengths and ends to smooth, tame frizz, and boost luminosity throughout the day.
• As a night ritual: Apply generously from mid-lengths to ends. Leave in overnight to support continuous alignment, nourishment, and surface refinement while you sleep.
Packaging Materials
• Bottle with pump:
• Collar, inner bottle, base: PP
• Cap, outer bottle: PET
• Piston: PE
• Pump: Mixed material