Product Tagline
A lip balm formulated with the manufacturer’s EmulStick technology, which creates a solid emulsion by replacing demineralized water with green apple juice. This results in a balm that’s composed of 58% active ingredients, with 51% of the formula green apple juice. This ingredient is said to accelerate cell proliferation, for an energizing effect, while the balm captures the hydrating sensation of a cream or serum. Also among its ingredients is a trio-wax complex, composed of jojoba, mimosa, and sunflower waxes, which provides structure while improving sensoriality and hydration; 5% glycerin to hydrate; and 2% phytosterols to restore the lip contours. The product delivers a cooling sensation, while its scent creates the effect of
biting into a juicy green apple. It’s billed as leaving lips fuller, softer, and hydrated, with a touch of color and shine.
Product Description
A revolutionary approach in the lip balm segment. In one swipe your lips will be drenched with a super cooling sensation, a luscious finish and charming scent just like you're taking a bite out of a juicy green apple! This revolutionary stick combines the gesture of a lip balm with the hydrating sensation of a cream or serum thanks to an exclusive EmulStick Tech that allows to pack an emulsion made by 51% green apple juice, into a stick.
After application lips are fuller, softer and intensely hydrated with a touch of color and a hint of shine.
Claims & Benefits
The formula is a hydrating powerhouse: 5% Glycerin serves as lip hydrator, 2% Phytosterols restores lips and lip contour.
51% Green Apple Juice accelerates the cell proliferation for an energizing effect. It’s extracted through a sustainable process to preserve all the essential oils contained within the fruit.
The holistic approach to the formula makes this product addictive to all senses. The unexpected cooling application and the nourishing sensoriality combine with the Green Apple scent and Super-sugary taste to deliver a unique product experience.
The formula is vegan and clean. Made with 90% natural origin ingredients, it features an eco-friendly and 85% PCR packaging.
Technical Details
EmulStick Tech, a technological solution that creates a solid emulsion by replacing demineralized water with Green Apple Juice.
This technology delivers a makeup formula made by 58% active ingredients.
The INCI list clearly conveys the concept:
PYRUS MALUS FRUIT WATER, JOJOBA ESTERS, ISONONYL ISONONANOATE, HELIANTHUS ANNUUS SEED CERA, GLYCERIN, etc.
The Trio-Wax complex, made of Jojoba, Mimosa and Sunflower waxes provides structure, while improving sensoriality and hydration.
The innovative packaging works in synergy with the formula. It is a twist up system with a mechanism that collapses inside the base revealing the color.
What sets your product apart and why is it innovative?
The solid emulsion technology is highly unusual in the tinted lip balm segment. It produces a unique sensorial experience and it's the result of our taking up the challenge of combining a formula with high % of water with a lasting nourishing sensation.
Furthermore, our intuition to replace demineralized water with Green Apple Juice means that we can concentrate an unprecedented concentration of active ingredient in the formula. The formula becomes the active.
How does your product meet the evaluation criteria of its category?
SUSTAINABILITY: 90% natural origin ingredients, 85% pcr packaging.
INNOVATION: Apple Bite is unique thanks to the synergistic combo of the innovative EmulStick Tech with the exclusive packaging, and the made-to-measure back filling system.
MARKETING AND SOCIAL MEDIA: the rich storytelling can be translated in highly appealing marketing and social media contents. The attractive visuals are supported by easy-to-verify claims for transparency of communication.
