This product is a finalist in the category Make-up Formula of Cosmopack Asia Awards 2018
It is a multi-primer balm with a high sun protection factor as well as a skin tone correction. It has a unique appearance reminiscent of a fluffy Chiffon Cake, and has a smooth, matte feeling in millennial pink color.
Product - Description
It is a balm type primer product that protects skin with high ultraviolet rays that cause skin aging, protects skin with high barrier index and naturally harmonizes skin makeup and helps maintain makeup. It is a water-resistant formula that can maximize the effect of makeup.
Millennial pink color which is popular in resent years, this is one point that this product will be best seller. You know that girls always cannot help buying cosmetics that have lovely apprearance. The balm type is also unusual in primer products, it has creamy texture, just like a fluffy chiffon cake. Benefit: The silicone elastomer covers the pores and irregularities, and the fine spherical particles adsorb sweat and sebum to produce smooth skin. Contains Hibiscus & PAEONIA LACTIFLORA & Paeonia Suffruticosa flower complex with powerful antioxidant and whitening effect.
Chiffon Appearance: no-water system by using silicone polymer and Bouncy Silicone wax to build up a mild fluffy viscosity. High SPF: SPF50 + / PA ++++ is achieved by using only a few non-irritating raw materials. TiO2 & ZnO naturally cover the skin to even skin tone. Sensory of Smooth & Matteness: It combines fine spherical powder particles and velvety starch powder, which is softened on the skin. Pastel tone & Soft-Focusing Effect: Silicone elastomer and sheet-like powder cover skin troubles such as pores and irregularities, leaving the skin fresh, radiant and preventing skin darkening.
What makes this product so special?
Millennial pink Chiffon Appearance of image and texture gives Mild and Sweet image. Functions as a primer that corrects for trouble spot such as uneven skin. Soft and matte usability with spherical / starch powder helps compatibility with makeup products. Only Inorganic Sunscreen agents for High Level UV Protection Value
How does it relate to the story?
Story of "chiffon cake": The recipe is credited to Harry Baker (1883–1974), a California insurance salesman turned caterer. Baker kept the recipe secret for 20 years until he sold it to General Mills, which spread the recipe through marketing materials in the 1940s and 1950s under the name "chiffon cake".
Why the product/formulation is innovative?
Combined Primer & Sun protection with powdery usability, makeup base for tone correction, balm type primer product with unique appearance of Chiffon Cake with high UV protection effect.