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The competition of the cosmetics industry - Cosmoprof Awards
AXIS-Y/Asia Master Trade Co., Ltd (AXIS-Y)

Dark Spot Correcting Glow Serum 50ml

This serum addresses the needs of consumers whose skin is affected by climate, temperature, pollution levels, and dryness. The serum’s core ingredient is niacinamide at 5%, which improves uneven skin tone and dullness and strengthens the skin’s barrier. Meanwhile, combining the niacinamide with rice bran brings a brightening, “tone-up” effect. The formula also contains squalane, papaya to brighten sun-damaged skin, sea buckthorn to brighten and reduce dark spots, and calendula to speed blemish healing. The serum is part of AXIS-Y’s 611 line, named for its six natural ingredients, one core ingredient, and one skin care technology. In the serum’s case, the six natural ingredients are squalane, papaya, sea buckthorn, allantoin, rice bran, and calendula; the core ingredient is niacinamide; and the technology is the combination of rice bran and niacinamide.

Booth#: U34 Section: Cosmetics&Personal care

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This product is a finalist in the category Skin Care, Personal Care, Body Care Products, Fragrance of Cosmoprof India Awards 2023

Product Tagline​
This serum addresses the needs of consumers whose skin is affected by climate, temperature, pollution levels, and dryness. The serum’s core ingredient is niacinamide at 5%, which improves uneven skin tone and dullness and strengthens the skin’s barrier. Meanwhile, combining the niacinamide with rice bran brings a brightening, “tone-up” effect. The formula also contains squalane, papaya to brighten sun-damaged skin, sea buckthorn to brighten and reduce dark spots, and calendula to speed blemish healing. The serum is part of AXIS-Y’s 611 line, named for its six natural ingredients, one core ingredient, and one skin care technology. In the serum’s case, the six natural ingredients are squalane, papaya, sea buckthorn, allantoin, rice bran, and calendula; the core ingredient is niacinamide; and the technology is the combination of rice bran and niacinamide.
Product Description​
A 5% Niacinamide-based serum that corrects dark spots and improves uneven skin tone. With the help of plant-derived Squalane, this serum retains moisture to keep your skin glowing and healthy wherever you go.
Claims & Benefits
- Corrects uneven skin tone - Crafted to tackle pigmentation concerns - Reduces sun spots, dark spots, and acne scars - Soothes and brightens skin
Technical Details​
1 Core Ingredient Niacinamide (5%) A water soluble vitamin that works with the natural substances of the skin to help improve uneven skin tone, dullness, and weakened skin barrier. 1 Skincare Technology Niacinamide + Rice Bran Brightening ingredients Niacinamide and rice bran are mixed in an appropriate ratio for an effective tone-up function.
Launch Date
Q1 2024
Price List​
N/A
Website or Main Social media​
Website: https://www.axis-y.com/ Instagram: https://www.instagram.com/axisy_official/ TikTok: https://www.tiktok.com/@axisy
What sets your product apart and why is it innovative?​
The advanced formulation of the Dark Spot Correcting Glow Serum was made in consideration of a variety of climate factors in India. From temperature, pollution levels, humidity and dryness, this Glow Serum addresses all skin types. The Glow Serum is part of our 611 line, which contains 6 natural ingredients, 1 core ingredient, and 1 skincare technology. -Vegan / Cruelty- Free -Paraben Free -Mineral Oil Free -No Artificial Fragrances -No Artificial Colors
How do you promote your product on multiple channels?​
KOL influencer marketing, boosting ads, online/offline events, offline store launches, OOH
How does your product meet the evaluation criteria of its category?​
-The Glow Serum is safe and suitable for all skin types: acne prone skin, oily skin, dry skin, sensitive skin, combination skin, normal skin. -Guaranteed fast and noticeable results. -Can be used as a serum or a sleeping mask.