Itely Hairfashion/G.V.F. - GIVIEFFE S.p.A.

Aquarely

Aquarely is a professional hair color that offers 100% grey coverage with up to four levels of lifting, while protecting and caring for the hair, alongside boasting a vegan and more environmentally friendly formulation. This hair color is formulated with the brand’s Crystalsphere microencapsulation technology, which is billed as improving the bioavailability and lasting effect of the formula’s lipophilic active complex. This results in a brighter end color and more protected hair. Meanwhile, its biomimetic emulsion, obtained by extracRng phytocomplexes from olive leaves, helps to maintain the hair’s shine. Added to this, the formula’s &-Plex BOND REPAIR™, a complex of organic oils and butters, helps to improve the brightness and resistance of the hair, making it stronger and healthier. And the company’s MOLAR technology offers a brighter, more true-to-tone color result. The hair color is VeganOK-certified, is formulated with a biodegradable fragrance, and boasts a low ammonia content.

Booth#: P21 Section: Professional Beauty

Image
Product Tagline​
Aquarely is a professional hair color that offers 100% grey coverage with up to four levels of lifting, while protecting and caring for the hair, alongside boasting a vegan and more environmentally friendly formulation. This hair color is formulated with the brand’s Crystalsphere microencapsulation technology, which is billed as improving the bioavailability and lasting effect of the formula’s lipophilic active complex. This results in a brighter end color and more protected hair. Meanwhile, its biomimetic emulsion, obtained by extracRng phytocomplexes from olive leaves, helps to maintain the hair’s shine. Added to this, the formula’s &-Plex BOND REPAIR™, a complex of organic oils and butters, helps to improve the brightness and resistance of the hair, making it stronger and healthier. And the company’s MOLAR technology offers a brighter, more true-to-tone color result. The hair color is VeganOK-certified, is formulated with a biodegradable fragrance, and boasts a low ammonia content.
Product Description​
Aquarely: the new frontier of permanent hair color. It represents an important step forward towards more natural and environmentally friendly hair dye. Its new formulation is very delicate on the hair, thanks to the use of biomimetic emollient and guarantees excellent color results. What makes Aquarely truly special is its attention to naturalness: it is certified VEGAN OK and contain biodegradable and environmentally friendly components. With its 95 shades including 4 natural series, Aquarely guarantees 100% gray coverage, up to 4 levels of lifting, Vegan formula, long-lasting color, extra shine of the hair, respect and protection of the scalp, multi-sensory application experience, creamy and perfumed texture.
Claims & Benefits
Aquarely is a very high-performance professional color, which guarantees brilliant and long-lasting color results. Thanks to its Vegan formulation, it respects the structure of the hair and makes it soft and silky to the touch. Chosing Aquarely means having the certainty of obtaining an excellent result, without compromising the health of the hair. Vegan formula, biodegradable fragrance, 80% natural index, Crystalsphere technology. New way method of formulating the hair dye: MOLAR formula. It means that the quantities of colorants that react with each other are included in equal quantities. This leads to a brighter and more faithful color result. It allows to obtain the final color without changes in reflection over time.
Technical Details​
Aquarely is formulated with the innovative Crystalsphere Technology and the exclusive &-Plex Bond Repair. Crystalsphere is a microencapsulation technology that improves bio-availability and lasting effect of lipophilic active complex and optimizes its cosmetic performance. It fixes on the hair surface even after rinsing and, thanks to its gradual release technologies, Chrystalsphere improves the absorption and the efficacy of the active nourishing ingredients. The exclusive &-Plex BOND REPAIR™, a complex of precious organic oils and butters, helps to improve the brightness and resistance of the hair, making it stronger and healthier. It offers maximum color performance and superior protection of the hair fiber. It restores the bonds by nourishing hair, to obtain brighter, lasting color.
Launch Date
March 2023
Price List​
N/A
Website or Main Social media​
https://www.itelyhairfashion.com/en/aquarely/colors/permanent-colors/aquarely https://itelyhairfashion.us/products/aquarely
What sets your product apart and why is it innovative?​
Aquarely, an innovative permanent hair color, excels through its holistic approach to hair coloring. Offering 100% gray coverage, up to 4 levels of lifting, and a Vegan formula, it prioritizes long-lasting color, enhanced shine, scalp protection, and a multi-sensory application. Certified VEGAN OK, Aquarely employs biodegradable components, reflecting a commitment to naturalness and environmental friendliness. The groundbreaking MOLAR formula ensures equal colorant reactions, delivering vibrant and consistent color results, setting Aquarely apart from traditional hair dyes. Crystalsphere Technology, a microencapsulation innovation, enhances the bio-availability and lasting effect of active complexes, contributing to the product's overall efficacy. The exclusive &-Plex BOND REPAIR™, a blend of organic oils and butters, improves hair brightness and resistance, enhancing color performance and providing superior protection to the hair fiber. Aquarely's commitment to sustainability is evident through VEGAN OK certification and ongoing efforts to increase naturalness in products, aligning with the growing demand for ethical and eco-conscious beauty choices. In summary, Aquarely represents a transformative approach to permanent hair color, delivering superior results while prioritizing environmental responsibility and consumer well-being.
How do you promote your product on multiple channels?​
We distribute the innovative Aquarely product through various channels, catering to diverse customer needs. Our B2B contacts facilitate seamless transactions for businesses seeking this high-quality permanent hair color. Professional hair salons can access Aquarely to provide clients with exceptional results. Specialized retail outlets, including Beauty Supply stores, offer the product for those who prefer a more hands-on shopping experience. In the digital realm, our online presence is robust, with promotions featured on our official website and prominent social media platforms. We leverage these channels to reach a wider audience and create an engaging online shopping experience. Moreover, we complement our online efforts with concrete visual merchandise strategies at physical retail locations, ensuring a compelling in-store presentation. Furthermore, recognizing the importance of education in the beauty industry, we actively conduct an extensive training program for hairdressers. This initiative not only enhances product knowledge but also fosters a community of skilled professionals who can effectively showcase and utilize Aquarely in their salons. Our commitment extends beyond sales, aiming to elevate the entire hairstyling experience for both professionals and end-users.
How does your product meet the evaluation criteria of its category?​
Aquarely stands out as an innovative and exceptional product in the permanent hair color category due to several distinctive features: Comprehensive Benefits: Aquarely embraces a holistic approach to hair coloring, delivering a multitude of advantages including 100% gray coverage, up to 4 levels of lifting, Vegan certification, enduring color retention, heightened hair shine, scalp protection, and an immersive multi-sensory application experience. Natural and Environmentally Friendly Formulation: The product's dedication to naturalness is evident through VEGAN OK certification and the integration of biodegradable and eco-friendly components. MOLAR Formula for Consistent Color Results: Aquarely introduces a pioneering MOLAR formula, ensuring equal colorant reactions for consistently vibrant outcomes, setting it apart from traditional hair dyes. Crystalsphere Technology: Employing microencapsulation, Crystalsphere enhances the bio-availability and longevity of lipophilic active complexes, improving the absorption and efficacy of nourishing ingredients, thus boosting overall performance. &-Plex BOND REPAIR™ for Hair Health: This complex, comprising organic oils and butters, not only enhances color performance but also fortifies hair, improving brightness and resistance while providing superior fiber protection. Commitment to Sustainability: Aquarely's VEGAN OK certification and ongoing efforts to enhance naturalness underscore a commitment to sustainable and animal-friendly cosmetics, aligning with rising consumer demand for ethical and eco-conscious beauty products. In summary, Aquarely's innovative formulation, commitment to sustainability, and comprehensive benefits position it as a unique and advanced choice in the permanent hair color sector.