Regi S.r.l.

Lash Extension Booster

Don't stop using mascara! The widespreading, long-term semi permanent makeup trend is here to stay. An evergrowing number of consumers are experimenting-with semi permanent makeup, especially on lashes and eyebrows. But must one sector exclude the other?

Stand Number: 6-F10 Hall: 6

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Product headline

Don't stop using mascara! The widespreading, long-term semi permanent makeup trend is here to stay. An evergrowing number of consumers are experimenting-with semi permanent makeup, especially on lashes and eyebrows. But must one sector exclude the other?

Product - Description

From Russian Volume to Mink and Silk, there’s no denying that extensions are a smart and easy beauty hack. But boy, are they addictive! The more you wear them, the more you end up needing them! In fact their prolonged use can cause damage to your own lashes making them weak and patchy. But fear not! Rescue is at hand with the ultra-nourishing, super conditioning, absolutely loaded with healing and pro-growth actives Lash extension booster.

Product benefits

The gentle formulation has a high affinity to lash extension fibers to harmlessly deepen the color and enhance the shine of extensions and real lashes alike. Thanks to the powerful combo of botanical actives, it boosts the growth and overall health of real lashes allowing them to stay in tip top shape even while wearing extensions! As your extensions reach the end of their life and begin to shed, Lash extension booster will help filling in the gaps. Finally, it is warm water removable without rubbing, to preserve the wear time of your extensions.

Technical details

100% wax free formula, 100% compatibile with lash extensions fibers; Super-polished extra-black conditioning system, a combination of extra-black pigments + ultra-gentle filming polymers to intensify the color of extensions and real lashes alike. It also delivers a reliable hold without damaging the extensions; warm water removable without rubbing. Actives in functional dose: Sweet Almonds derived protecting and repairing agent, to preserves the internal structure of lashes by limiting the alteration of proteins. It also improves their shine and volume; Peptide Obtained from Rhododendron Indicum yeast, to increase eyelashes density, limit their loss and stimulate their regrowth.

What makes this product so special?

Regular mascara can seriously damage lash extensions, therefore it is imperative to be very particular of what mascara to use. Lash extension booster is the 100% safe mascara choice for extensions wearers. Its formula is rich in benefits tested by a professional lash extension center on extension wearers. It enhances lash extensions blackness and shine with a delicate, feather-light film that won't make them heavy or clumpy; it is easily removed with warm water without rubbing; it features a soft bristle precision brush to ensure it won’t damage the extensions, while combing and separating them to perfection.

How does it relate to the story?

The semi permanent makeup craze is at an all-time high today and its growth is translating into losses in the traditional makeup sales. Lash extension booster proposes itself as a possible answer to this contemporary dispute where both sides appear to be fighting for the same customers. It promotes a broader approach to traditional makeup formulation, one which acknowledges the semi permanent makeup revolution and chooses to work with it rather than against it. Regi Laboratories believes that traditional makeup can too ride the wave of this huge trend by tailoring innovative formulations on the needs and weaknesses of the semi permanent makeup treatments.

Why the product/formulation is innovative?

Lash extension booster is a cross-over product between the traditional and the semi permanent makeup world, an innovative mascara formulations crafted to suit the need of the lash extensions consumer. Extensions wearers are generally discouraged from using traditional mascara formulations with some recurrent motivations: they can damage the fibers of extensions or dissolve the glue; they make extensions heavier; the act of applying mascara could damage or weaken extensions by pulling too much on them; makeup removers are damaging for extensions. Furthermore, wearing lash extensions has some downsides too: their prolonged use can damage real lashes making them weak and patchy; in between touch ups or replacement some gaps in the extensions begin to appear; if extensions match the color of real lashes, one might feel like adding some extra drama with a mascara; if the extensions are black, one might need a mascara to blend them with the real lashes. Lash extension booster is formulated to target each issue offering a safe and performing product tested by a professional lash extension center on extension wearers.