M. Asam® SUN Drop Fluid LSF 50 by ASAMBEAUTY GmbH

Product Headline

A serum becomes a sunscreen in this SPF 50 product from M. Asam®. The product offers protection against UVA and UVB rays captured in a feather-light fluid formulation which contains aloe vera, long-chain hyaluronic acid, panthenol, and mineral and amino acid-rich coconut water, which all provide the skin with moisture, alongside vitamin E to protect against oxidative stress. The light texture leaves the skin feeling weightlessly hydrated, with a non-greasy finish. This product offers reliable sun protection while sunbathing and is suitable as everyday skin care, too. Its formula is vegan, fragrance-free, microplastic-free, and silicone-free, and complies with the Hawaiian Coral Reef Act.

Product description

The innovative sun protection serum M. Asam® Sun Drop Fluid with high sun protection factor 50 offers comprehensive protection against harmful UV radiation (UVA & UVB rays). Modern sun protection for the face can counteract premature, light-induced skin aging and prevent pigmentation. The feather-light fluid formulation with plenty of aloe vera, long-chain hyaluronic acid, panthenol and coconut water provides the skin with optimum moisture and, thanks to vitamin E, can protect against antioxidant stress.The fluid texture is easy to apply to the skin and leaves the skin feeling weightless and moisturized.

Claims & Benefits

Innovative and modern form of sun protection with high SPF 50. Provides comprehensive protection against harmful UVA & UVB rays. Counteracts premature, light-induced skin aging. Can prevent pigmentation and age spots. Calming aloe vera and hyaluronic acid can moisturize the skin. Can protect against negative environmental influences and free radicals. With nourishing panthenol. With refreshing coconut water rich in minerals & amino acids. Light fluid texture spreads easily on skin, leaving skin feeling weightless and hydrated. Non-greasy and shiny. Perfect daily skin care supplement with high SPF 50 when used alone. Can be used in combination with day care. Reliable sun protection even on vacation. Can be applied several times a day when sunbathing to maintain the effect of the sun protection. Light alternative to sunscreen cream. Conforms to the Hawaiian coral reef law. Easy to apply. Suitable for all skin types. Fragrance free. Silicone free & microplastic free, vegan

Technical details

Ingredients: AQUA (WATER), DIBUTYL ADIPATE, ALOE BARBADENSIS LEAF JUICE, DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE, ETHYLHEXYL SALICYLATE, DIETHYLHEXYL BUTAMIDO TRIAZONE, ALCOHOL DENAT., PHENYLBENZIMIDAZOLE SULFONIC ACID, BIS-ETHYLHEXYLOXYPHENOL METHOXYPHENYL TRIAZINE, PENTYLENE GLYCOL, C12-15 ALKYL BENZOATE, GLYCERIN, CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) FRUIT JUICE, SODIUM STEAROYL GLUTAMATE, PANTHENOL, SODIUM HYALURONATE, TOCOPHERYL ACETATE, POLYGLYCERYL-2 DIPOLYHYDROXYSTEARATE, LAURYL GLUCOSIDE, XANTHAN GUM, SODIUM GLUCONATE, CAPRYLHYDROXAMIC ACID, HYDROXYACETOPHENONE, CITRIC ACID, SODIUM HYDROXIDE, POTASSIUM SORBATE, SODIUM BENZOATE M. Asam® SUN DROP FLUID 30ml Face|Visage 50SPF High Protection UVA + UVB Apply undiluted to the skin or directly after day care. Provides the full extent of SPF 50 when used alone!  Vegan  Without dyes  Without microplastics  Without silicones  Without parabens  Withoul palm oil  Without octocrylene  Without oxybenzone, without octinoxate  Compliant with the Hawaiian Coral Reef Bill  Fragrance free  Oil free

Launch date

04/20/2023

Price List, Target Consumer & Market Segments

25,99€/30ml High Sunscreen SPF 50. Protection against UVA & UVB rays. Protection against light-induced skin aging and prevention of pigmentation spots formation. Lightweight and fragrance-free fluid texture for a weightless and moisturized skin. Protection against negative environmental influences and free radicals. Suitable for all skin types, including sensitive skin (fragrance-free). Core target group 25-55 years.

Website and Social Channel/s

https://www.asambeauty.com/masam-sun-drop-fluid-lsf-50-44297.htmlhttps://www.facebook.com/asambeauty/?hl=dehttps://www.instagram.com/asambeauty/?hl=dehttps://www.pinterest.de/asambeauty

What sets your product apart and why is it innovative?

M. Asam® SUN DROP FLUID SPF 50 is an innovative sun protection with high SPF for intensive sun protection against UVA & UVB rays and premature, light-induced skin aging. The light fluid can be applied alone/pure directly to the skin or mixed with the usual day cream. The nourishing fluid texture with hyaluronic acid, aloe vera, panthenol, coconut water and vitamin E is easy to apply to the skin and leaves the skin feeling weightless and moisturized. The Sun Drop Fluid SPF 50 is vegan, fragrance-free, microplastic- and silicone-free and complies with the Hawaiian Coral Reef Act. Perfect for sunbathing and daily use as a lighter skincare alternative to sunscreen.

How do you promote your product on multiple channels?

360° Communication includes. Online marketing: influencer cooperations, affiliate integrations, social organic, social paid, Newsletter, SEA/SEO, Display. Media & Video commerce: TVC 2023, Infomercials, Brand Awareness & Customer Journey videos. Trade marketing: POS activities, wobbler, leaflets, print adverts for customer magazines. PR & Events, Brand Academy.

Patents

none

How does your product meet the evaluation criteria of its category?

Innovative and modern form of sun protection with high SPF 50. Provides comprehensive protection against harmful UVA & UVB rays. Counteracts premature, light-induced skin aging & can prevent pigmentation spots. Aloe vera and hyaluronic acid hydrate the skin. Provides antioxidant protection against negative environmental influences and free radicals thanks to vitamin E. Light fluid texture spreads easily on the skin, leaving it feeling weightless and moisturized. Non-greasy and shiny. Perfect daily skin care supplement with high SPF 50 when used alone (it can be used in combination with day care). Reliable sun protection even on vacation. It can be applied several times a day when sunbathing to maintain the effect of the sun protection. Light alternative to a sunscreen cream. Conforms to the Hawaiian coral reef law. Easy to apply. Suitable for all skin types. Fragrance free. Silicone free & microplastic free, vegan

What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.

Sustainability has always been a part of our corporate culture: asambeauty focuses on clean beauty and the consistent reduction of packaging. We are gradually converting packaging to recycled plastic. 98% of the raw materials used come from manufacturers in Europe.

Certifications