RevitalSummer - Face & Neck Longevity Sun Treatment

This topical, two-part treatment introduces a pre-treatment step to the sun care routine, alongside post care. The Pre-Sun formulation is intended to prepare the skin for tanning by stimulating melanin production, alongside boasting antioxidant and regenerating benefits. The treatment is intended to be used for 15 consecutive days before sun exposure to prepare the skin. It contains the Energy Tan ingredient, a combination of acetyl tyrosine, riboflavin, and ATP, which together boasts an antioxidant action and activates and stimulates melanin production to achieve a faster, more intense, and longer-lasting tan. The formulation also contains Deinococcus sp., a microorganism that has the ability to restructure UV-damaged skin cells and repair tissue damage caused by sun exposure. The Post-Sun blend, intended to be used for 15 days starting from the first sun exposure, contains the SunCaptor ingredient, a pentapeptide that activates and enhances melanin synthesis to increase skin pigmentation and strengthen the skin's defenses. It also contains zanthalene to soothe the skin.

RevitalSummer is an intensive homecare treatment specifically designed to preserve skin wellness before, during and after sun exposure. It is composed of two vials, Pre-Sun and Post-Sun, made with ultra-performing functional actives of both plant and bio-technological origin. To ensure the freshness of the preparation, these active ingredients are to be mixed at first use in a special hydrogel to promote cell regeneration, protect cells and reduce micro-inflammation.

The preparatory blend, Pre-sun, prepares the skin for tanning by stimulating melanin production while providing antioxidant and regenerating action. Post-sun, fixes the tan, reduces skin sensitivity, soothes the skin and repairs photo-induced cell damage. The combined action of the two vials makes the skin's complexion appear renewed and hydrated, with a glowing, even tan, and protected from blemishes due to photo-aging.

The active ingredients in RevitalSummer include "BioCellular Activator", a plant-derived bio-technological liposomal solution consisting of a combination of five bio placental growth factors, amino acids and vitamins. It acts as a youth activator to stimulate cellular dynamism, strengthening the skin barrier and smoothing out visible wrinkles. The treatment starts with “Pre-Sun Blend” 15 days before sun exposure for 15 consecutive days to prepare the skin for UV exposure, thanks to "EnergyTan". This combination of Acetyl Tyrosine, Riboflavin and ATP, has an antioxidant and regenerating action, activates and stimulates melanin production, to achieve a faster, more intense and longer-lasting tan. The second vial, “Post-Sun Blend”, is used from the first day of sun exposure for 15 consecutive days, to set the tan, thanks to "SunCaptor", a pentapeptide that biologically activates and enhances melanin synthesis, capturing UV rays to increase skin pigmentation and strengthen the skin's defenses. At the same time, it reduces skin sensitivity and soothes the skin thanks to Zanthalene, an active derived from the fruit peels of Zanthoxylum Bungeanum. It is known for its soothing and calming properties and reduces skin sensitivity and itching sensations.

04/16/2023

RevitalSummer is the ideal solution for clients looking to implement a successful preventive strategy in sun treatment and accompany their skin to sun exposure with stronger defensive capabilities. The product also enhances the protective effects of sunscreens, creating a total defensive action spectrum on the skin. It can be used before and after sun exposure in all seasons ensuring a healthy-looking and radiant skin tone. It gives continuity to face treatments performed in the beauty center and helps maintain the benefits provided by sun exposure. The market price is €99.

Rhea Cosmetics' philosophy of layering multiple products for an increased penetration and efficacy of the active ingredients also applies to the suncare range with products both with and without SPF that work in synergy to prepare and accompany the skin before, during and after sun exposure. The goal is to decrease UV-related risks and stresses and preserve the skin's youthfulness. The efficacy of the Rhea sun product range has been tested and validated by DDI - Women Dermatologists Italy, which has confirmed the efficacy of Rhea Sun in its dual protective value: Skin Health (inflammation, sun diseases) and Skin Aesthetics (photoaging, sun spots). RevitalSummer is an innovative product because it combines effective formulas, rich in active ingredients that can counteract oxidative stress and the resulting inflammation, with a sensory experience of use thanks to the on-the-moment blending of the formula. For example, among the most innovative actives in RevitalSummer is Deinococcus sp., the microorganism with the highest radiation resistance that has the ability to restructure UV-damaged skin cells and repair tissue damage caused by sun exposure.

The online strategy for the launch of RevitalSummer included a B2C communication strategy, thanks to a collaboration with UGC 'User generated content', users who create content of different types: text, video, images, reviews, and post them in online sharing spaces, are the new trend in online marketing to convey transparency and gain the trust of consumers. UGC have 9.8 times more influence on their purchasing decisions than influencer marketing campaigns. The video posted created curiosity and interest in the community. Hashtags used: #veganskincare #healthyskin #skincaretips. RevitalSummer is featured on the Rhea website and e-commerce. The offline strategy is characterised by B2B communication with publications in sector magazines (e.g. Mabella) and initiatives for the beauty centre, such as dedicated marketing supports such as posters, window boards and displays to capture the attention of the customer. In addition, thanks to the new experiential sales method designed by Rhea: Skin Lab Experience, Revital Summer can be offered in a demonstration and information session, during which the customer can understand the needs of their skin. The goal is to move away from canonical sales dynamics to accompany the customer to a new and correct way of skincare before, during and after sun exposure. With SkinLab Experience, Rhea want to meet the needs of today's consumer who wants to have an immersive experience and get involved with emotions and sensations. This is the reason why the sale of personalized and appealing home cosmetics becomes a necessity for the Institute as a function of its growth in specialized and economic terms.

Website and Social Channel/s

On the website (www.rheacosmetics.com) RevitalSummer has its own page where the product's peculiarities, the active ingredients included, and how to use it are explained with a friendly tone of voice. It is possible to ask for an online consultation using the dedicated chat found on the site. On social ( IG: rheacosmetics.official, FB: RHEA Cosmetics) the product has been publicized with posts and through videos of UGC creators. Social posts, videos and informative whatsapp messages that the beauty center can directly forward to all its clients have also been uploaded to the closed Facebook group dedicated only to Rhea estheticians.

No Patents.

RevitalSummer meets the evaluation criteria of the sun category because it is a product that should be used before, during and after sun exposure. It broadens the concept of sun protection, no longer conceived exclusively as protection with SPF to be used during exposure, but as a treatment to the overall skin, conceived in this broader sense sun protection is no longer limited to an exact moment, but the skin is prepared for exposure, and treated afterwards, thus limiting not only visible sun damage such as sunburn, but also long-term sun damage such as photo-aging, cellular damage, hyperpigmentation, and sunspots that can appear even after sun exposure. The design is also innovative because it is not the usual cream that must be applied and which therefore may seem superfluous, but vials to be mixed at the time of use in an anti-aging hydrogel, which give the product an almost pharmaceutical importance.

Rhea’s cosmetic products are studied and developed by the R&D department and manufactured in the Industry 4.0 production facilities at the headquarters of Bologna, Italy. To guarantee the highest level of safety and hygiene, the entire manufacturing process follows the most restrictive GMP (Good Manufacturing Practice) regulations and, as of this year, after meticulous procedures and rigorous audits, Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. At Rhea Cosmetics products are created with the awareness that from our central role as human beings comes great responsibility. That is why all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. With the same goal of having the least possible impact on the environment, products are manufactured in small batches to ensure their constant freshness and the least waste of material as possible. The manufacturing process’ energy needs are entirely covered by an internal photovoltaic system and a closed-circuit system for recycling water. All raw materials are selected and sourced from certified suppliers and part of these, in collaboration with the University of Bologna, are recovered from unsold fresh produce of local suppliers: vegetables and fruit to obtain phytoceutical actives at 0 km and with 0 waste. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skins.

Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skins.