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INNOVARTIS GmbH

GINZAI Ginseng Elixir

Wild black ginseng is the ingredient at the heart of this hair formula, which acts to counteract the formation of gray hairs while nourishing the scalp and adding shine. Using black Korean forest ginseng that is grown in its natural environment over a seven year period, Innovartis uses its proprietary G-Hiexponential process to ensure that the ginsenosides found within forest ginseng, which power skin and hair care, are optimally concentrated with maximum bioavailability. The formula also contains the brand’s Oriental Complex, a combination of four plant extracts that nourishes and strengthens the hair root and balances the scalp. The complex also includes an extract obtained from the Japanese cord tree that provides nourishing substances to the hair and improves blood circulation to the scalp. With continued use of the serum, the hair roots are strengthened and hair growth is stimulated, which in turn prevents the formation of gray hair and promotes the growth of strong, healthy hair.

Stand Number: B25c Hall: 16

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This product is a finalist in the category Hair Products of Cosmoprof 2024

Product Headline
Wild black ginseng is the ingredient at the heart of this hair formula, which acts to counteract the formation of gray hairs while nourishing the scalp and adding shine. Using black Korean forest ginseng that is grown in its natural environment over a seven year period, Innovartis uses its proprietary G-Hiexponential process to ensure that the ginsenosides found within forest ginseng, which power skin and hair care, are optimally concentrated with maximum bioavailability. The formula also contains the brand’s Oriental Complex, a combination of four plant extracts that nourishes and strengthens the hair root and balances the scalp. The complex also includes an extract obtained from the Japanese cord tree that provides nourishing substances to the hair and improves blood circulation to the scalp. With continued use of the serum, the hair roots are strengthened and hair growth is stimulated, which in turn prevents the formation of gray hair and promotes the growth of strong, healthy hair.
Product description
The secret of the special effectiveness of our elixir lies in the natural plant power of black, wild ginseng, whose most important ingredients are further potentiated using our proprietary G-Hiexponential process. In combination with the patented Oriental Complex, menthol and root extract from the Japanese cord tree, a cocktail is created that takes hair care to a new level.The hair immediately looks stronger and regains its gloss. The scalp shows visible improvements after just six weeks of use.
Claims & Benefits
- strengthens and activates the hair roots - stimulates new hair growth - counteracts greying of the hair - prevents dandruff and itching - has an antibacterial effect - regulates sebum production - supplies hair and scalp with important nutrients - protects the hair cells from attacks by free radicals - unisex - for all hair types - vegan
Technical details
Ingredients: Water, Alcohol Denat., Glycerin, Sophora Angustifolia Root Extract, Polygonum Multiflorum Root Extract, Swertia Japonica Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Salicylic Acid, Menthol, Betaine, Panax Ginseng Root Extract, 1,2-Hexanediol, Ethylhexylglycerin, Dipotassium Glycyrrhizate, Niacinamide, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Copaifera Officinalis (Balsam Copaiba) Resin, Eucalyptus Globulus Leaf Oil, Pelargonium Graveolens Flower Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Polysorbate 80, PEG-60 Hydrogenated Castor Oil, Butylene Glycol, Ethoxydiglycol, Phenoxyethanol
Launch date
09/08/2023
Price List, Target Consumer & Market Segments
Retail Price: € 30,00 - unisex - 25+ - for all hair types
Website and Social Channel/s
Website: www.ginzai.deThe content on the website is available in 11 languages. We are on Facebook and Instagram.
What sets your product apart and why is it innovative?
We are the only company in Europe to work with black Korean ginseng in its original form. We utilise the adaptogenic effect of ginseng and its ability to increase the effectiveness of other organic substances. We go one step further. With our innovativ special one-month treatment process, we also further increase the effectiveness of the ingredients for hair care and scalp health, taking care to a new level.
How do you promote your product on multiple channels?
The product is presented via various channels: - Website www.ginzai.de - instagram and facebook - own amazon shop - Ankorstore and Orderchamp - Google ads - Personal presentation to retail partners in D-A-CH - youtube - Podcasts
Patents
No patents
How does your product meet the evaluation criteria of its category?
Our product is characterised by the innovation of the G-Hiexponential process developed by us. This special ginseng treatment process (duration 4 weeks) can increase the effectiveness of ginseng by up to 25 % compared to conventional ginseng. In combination with the other organic substances, the scalp can be optimally nourished and remains in balance. The hair roots are strengthened and their reproduction is stimulated. This prevents the formation of grey hair and promotes the growth of healthy and strong hair. The product is abolutely safe, free of side effects and has a high UX.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Maintaining high ethical standards is a matter close to our hearts. Our research combines our high-quality, natural ingredients with the latest scientific findings to maximise results for our customers. All our products are cruelty-free and contain fair-trade ingredients with ethical sourcing.
Certifications
- dermatologcally tested - cruelty - free - vegan