INVERAY

Inveray Natural Beauty Ritual Foot Cream

Inveray brings skinification to the foot category with its Natural Beauty Ritual Foot Cream. The formula is infused with the brand’s Beauty Fusion complex which combines gold, ceramides, probiotic niacinamide, and AHAs and PHAs, alongside peptides. The formula offers a number of different actions to care for feet. The AHAs and PHAs exfoliate to reveal smoother feet; vegan ceramides and squalane protect the skin’s barrier; gold infuses a glow and reduces inflammation; amber acid offers fungal protection; peptides and vitamin E improve skin firmness and elasticity; and probiotic niacinamide enhances skin’s resilience. The product is vegan and 98% natural.

Stand Number: C21 Hall: 36

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Product Headline
Inveray brings skinification to the foot category with its Natural Beauty Ritual Foot Cream. The formula is infused with the brand’s Beauty Fusion complex which combines gold, ceramides, probiotic niacinamide, and AHAs and PHAs, alongside peptides. The formula offers a number of different actions to care for feet. The AHAs and PHAs exfoliate to reveal smoother feet; vegan ceramides and squalane protect the skin’s barrier; gold infuses a glow and reduces inflammation; amber acid offers fungal protection; peptides and vitamin E improve skin firmness and elasticity; and probiotic niacinamide enhances skin’s resilience. The product is vegan and 98% natural.
Product description
Inveray presents its groundbreaking Natural Beauty Ritual Foot Cream, a unique concoction that stands as the first ultra-rich foot care formula in the world to integrate peptides and ceramides. This innovative product has revolutionized foot care, delivering a luxurious, comprehensive treatment for the feet. In addition to these powerful ingredients, this cream stands out for its innovative approach to foot care. It's not just a moisturizer; it's a comprehensive treatment that addresses multiple aspects of foot health, from hydration to exfoliation, protection, and even antifungal support.
Claims & Benefits
Inveray Natural Beauty Ritual Foot Cream - Transformative Foot Care Benefits Deep Hydration: Penetrates deeply to moisturize dry, rough skin. Gentle Exfoliation: AHA and PHA acids gently remove dead skin, revealing softer, smoother feet. Skin Barrier Restoration: Vegan ceramides and squalane strengthen and protect the skin's natural barrier. Radiance Boost: Gold elements infuse a subtle glow and reduce inflammation. Fungal Protection: Amber acid offers antifungal benefits, ideal for maintaining healthy feet. Skin Elasticity Improvement: Peptides and vitamin E enhance skin's firmness and elasticity. Prebiotic Balance: Maintains healthy skin microbiome for optimal foot health.
Technical details
Gold: A luxurious element known for its anti-inflammatory properties Ceramides: Vegan-derived, these lipids restore and reinforce skin's natural barrier Probiotic Niacinamide: Enhances skin resilience, reduces pore appearance, and promotes an even skin tone. AHA and PHA Acids: These acids gently exfoliate, removing dead skin cells to reveal brighter, more youthful skin. Prowitamin B5 (Panthenol): Renowned for its regenerative properties, panthenol deeply hydrates and heals the skin. Amber Acid: A unique alternative to salicylic acid, softening calluses and gently exfoliating, while also addressing foot fungus concerns. Marine Bamboo: Rich in minerals, it strengthens and revitalizes the skin. Almond Oil and Squalane: These moisturizers deeply penetrate the skin, providing lasting hydration and improving skin texture. Prebiotic (Inulin with Fructose): Maintains healthy skin microbiome, crucial for foot health. INCI: Aqua, Isopropyl Myristate, Glycerin, Tripelargonin, Cetearyl Alcohol, Arachidyl Alcohol, Butyrospermum Parkii Butter, Gluconolactone, Behenyl Alcohol, Succinic Acid, Squalane, Pentylene Glycol, Prunus Amygdalus Dulcis Oil, Hydroxypropyl Starch Phosphate, Inulin, Fructose, Arachidyl Glucoside, Niacinamide, Panthenol, Amber Extract, Himanthalia Elongata Extract, Trehalose, Phytosterols, Ceramide NS, Hydrogenated Lecithin, Octyldodecanol, Caprylic/Capric Triglycerides, Helianthus Annuus Seed Oil, Tocopherol, Glucose, Sodium Hydroxide, Hydroxyacetophenone. Packaging materials are chosen for sustainability, possibly using recycled materials or designed for recyclability.
Launch date
02/29/2024
Price List, Target Consumer & Market Segments
Price: 22 EUR for 250ml Target Consumers: Luxury Skincare Enthusiasts: Individuals seeking high-end, premium foot care products. Health-Conscious Consumers: Those focused on using products with natural, beneficial ingredients. Aging Population: Ideal for mature users wanting to maintain foot health and appearance. Active Lifestyle Individuals: Perfect for people who are on their feet often and require intensive care. Skin Problem Sufferers: Suitable for those dealing with dryness, roughness, or fungal concerns. Market Segments: Premium Skincare Market Natural and Organic Beauty Products Foot Care Specialized Products Anti-Aging Skincare Market
Website and Social Channel/s
1. Website: - Official Website: [www.inveray.com](http://www.inveray.com) - The website features an intuitive design, showcasing the full range of products
What sets your product apart and why is it innovative?
Inveray's Natural Beauty Ritual Foot Cream revolutionizes foot care, combining luxury with scientific innovation. What sets this product apart is its groundbreaking formula - the first globally to infuse gold, ceramides, probiotic niacinamide, AHA and PHA acids, alongside peptides, in a foot cream. This unique blend addresses not just the common concerns of foot care such as dryness and roughness, but also elevates the treatment to focus on anti-aging, skin barrier repair, and exfoliation, traditionally reserved for facial skincare. The inclusion of vegan ceramides and probiotic niacinamide showcases our commitment to ethical, sustainable skincare while ensuring maximum efficacy in skin barrier restoration and maintenance. The blend of AHA and PHA acids, including the innovative use of amber acid as a milder, yet effective alternative to salicylic acid, gently exfoliates and brightens the skin, a rare feature in foot care products. Our product’s uniqueness lies in its approach to treat the feet with the same level of sophistication and advanced care as the face, a concept previously unexplored in the skincare industry. This pioneering approach, combined with our commitment to natural, ethical ingredients, makes Inveray Natural Beauty Ritual Foot Cream a worthy finalist, setting new standards in comprehensive foot care.
How do you promote your product on multiple channels?
Inveray leverages platforms like Instagram, Facebook, and Pinterest for a comprehensive social media approach. Our content includes vibrant product showcases, educational tutorials, and engaging customer testimonials. Collaborations with influencers and nail art enthusiasts extend our reach, creating a buzz around our products. We also host live Q&A sessions, allowing direct interaction with our audience. This approach not only markets our products but also builds a community around our brand, fostering loyalty and trust. Our YouTube channel is a treasure trove of information, featuring detailed tutorials on product application, nail care tips, and the benefits of our Luxury Collection. These educational videos cater to both beginners and professionals, positioning Inveray as a knowledge leader in the nail care industry. By providing value beyond just selling products, we establish credibility and deepen customer engagement. Collaborating with salons and retail stores, we set up product demonstrations and exclusive events. These in-person experiences allow customers to experience our Luxury Collection firsthand, guided by professional nail technicians. Such activations not only drive sales but also strengthen our partnerships with nail care professionals, who become advocates for our brand. Our podcast is an innovative channel where we discuss the latest in nail fashion, care, and industry insights. It includes interviews with experts, offering listeners insider knowledge. This platform subtly promotes our Luxury Collection while positioning us as a brand that values education and community building. Our email marketing strategy keeps our audience informed and engaged. Regular newsletters feature new product launches, special promotions, and informative articles. This direct line of communication ensures that our most loyal customers are always in the loop about what’s new and exciting at Inveray. We partner with renowned beauty bloggers and vloggers for product reviews and featurettes. These collaborations provide authenticity and reach a wider audience, tapping into the followers of these influencers and gaining traction in the beauty community. By showcasing our products at trade shows and beauty expos, we gain visibility among industry professionals and potential business partners, expanding our market presence and recognition. Through these diverse and strategic promotional activities, Inveray ensures that its Luxury Collection is not only visible but also desired by its target audience. Our multifaceted approach combines direct marketing, educational content, and interactive experiences, creating a holistic marketing ecosystem that drives both sales and brand loyalty.
Patents
Blue Light Protection Formula : This covers the exclusive formulation of marine bamboo extract used in our serum. The extract is specifically processed to maximize its efficacy in shielding skin from the harmful effects of blue light, particularly during UV/LED nail treatments. This innovation is a significant breakthrough in skincare technology.
How does your product meet the evaluation criteria of its category?
Inveray Natural Beauty Ritual Foot Cream: Meeting Evaluation Criteria Innovation: The Inveray Natural Beauty Ritual Foot Cream stands out with its world-first formulation, combining gold, ceramides, probiotic niacinamide, AHA and PHA acids, peptides, and ceramides. This unique blend showcases a pioneering approach in foot care, addressing multiple skin concerns effectively. Effectiveness: The cream's effectiveness is rooted in its well-researched ingredients. Provitamin B5 (panthenol) supports skin regeneration, vegan ceramides rebuild the skin's lipid barrier and improve texture, while Shea butter and vitamin E nourish deeply. The inclusion of gluconolactone (PHA), which gently exfoliates and brightens the skin, alongside amber acid for softening tough skin, positions this product as a comprehensive solution for foot care. Unique Ingredients: The use of innovative ingredients like amber acid as an alternative to salicylic acid for exfoliation and anti-microbial properties is noteworthy. The inclusion of sea bamboo and almond oil further enhances the product's unique proposition in foot skincare. Sustainability: The use of vegan ceramides and a commitment to cruelty-free formulations underline the brand's dedication to sustainability and ethical practices. The focus on using ingredients that are both effective and environmentally conscious speaks to a growing consumer demand for responsible beauty products. Market Appeal: Targeted at consumers seeking advanced foot care solutions, this cream appeals to a market segment that values both luxury and efficacy. Its comprehensive approach to foot health, addressing dryness, texture, and overall skin health, makes it an appealing choice for those looking for high-end, effective foot care. Packaging and Design: While the details of packaging are not specified, the use of sustainable, recyclable materials would further strengthen the product's position in the market, aligning with consumer trends favoring eco-friendly packaging solutions. Consumer Satisfaction: The inclusion of widely respected ingredients like Shea butter and vitamin E, known for their skin benefits, along with innovative components like amber acid, positions the product to meet high consumer expectations in terms of results and experience. In conclusion, the Inveray Natural Beauty Ritual Foot Cream's innovative formulation, effective ingredient blend, commitment to sustainability, and alignment with market trends make it a strong contender in its category, meeting multiple key evaluation criteria.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
Inveray's brand ethos is firmly rooted in a commitment to sustainability, ethical practices, and social responsibility, a commitment that permeates every aspect of our operations and product offerings. Our approach is multifaceted, addressing various elements crucial to promoting a sustainable and ethically responsible brand. Inveray is unwavering in its stance against animal testing. Our products are cruelty-free, ensuring that no animal testing is conducted or commissioned for any of our ingredients, formulations, or finished products. This commitment extends to our refusal to sell in markets where animal testing is required by law. Our formulas are a testament to our dedication to both human health and environmental safety. Our skin care products are minimum 98% natural and free of allergenic substances. Understanding the impact of packaging on the environment, Inveray has invested in sustainable packaging solutions. The sleek and minimalist design of our packaging not only appeals to the aesthetic sensibilities of our customers but also minimizes the use of unnecessary materials. Ethical sourcing is at the heart of our supply chain management. We ensure that all our raw materials are sourced from suppliers who adhere to fair trade practices. This includes ensuring fair wages, safe working conditions, and ethical treatment of workers. We conduct regular audits to ensure compliance with these standards.
Certifications
VEGAN certificate