Product Headline
Created to mark what would have been the late Pierre Cardin’s 100th birthday, Cent Eau de Parfum takes inspiration from Cardin’s distinctive designs. The juice is composed of top notes of mandarin, bergamot, and pepper to evoke the “striking waves” of one of Cardin’s asymmetrical dresses. Heart notes of orris, plum, jasmine, lily, and orange flower conjure Cardin’s strong-shouldered suiting, with the scent completed with base notes of vanilla, patchouli, velvetwood, and labdanum. The statement bottle, crafted as two overlapping triangles, is inspired by the triangular motifs that make a frequent appearance in Cardin’s designs. Its shape is intended to evoke male and female forms, nodding to this fragrance’s genderless composition.
Product description
Pierre Cardin Cent is presented to consumers in a handcrafted glass packaging. At top notes, mandarin, bergamot and pepper make a vitalizing opening like the striking waves of the asymmetrical velvet dress designed by Monsieur Cardin in 2000. Orris, plum, jasmine, lily and orange flower in the heart notes resemble the attractive and assertive man suit with pagoda shoulders. This extraordinary perfume transforms its environment and closes with vanilla, patchouli, velvetwood and labdanum in the base notes.
Claims & Benefits
The perfume appeals to both male and female consumers with its blend of spicy, fruity, and chypre notes. It offers a long-lasting experience with its wide diffusion and lasting power, providing an all-day fragrance experience.
Technical details
INCI: Alcohol Denat., Parfum, Aqua, Alpha-Isomethyl Ionone, Benzyl Alcohol, Benzyl Salicylate, Citral, Coumarin, Geraniol, Linalool, Limonene.
The perfume bottle is made from recycled glass. The box is also recyclable.
Price List, Target Consumer & Market Segments
Price: 100 EUR
Segmentation Premium Elite, Fashion Conscious
Target Market Men and women from the urban upper class
Positioning Stylish, Innovative, Futuristic
Website and Social Channel/s
Pierrecardin.com.trhttps://www.linkedin.com/company/pierre-cardin-fragranceInstagram.com/gsscommerce
What sets your product apart and why is it innovative?
Pierre Cardin Cent is a uniquely crafted fragrance, with its packaging entirely handmade. Furthermore, it's a product that has garnered appreciation from both female and male users in panel tests, embodying unisex usage to its fullest extent. Drawing inspiration from Pierre Cardin's designs, this perfume stands as a testament to the creativity and legacy of this groundbreaking figure in the fashion industry.
How do you promote your product on multiple channels?
The products are available to consumers through both online and offline sales channels. They are presented to consumers with special positioning in Pierre Cardin apparel stores and premium department stores.
Patents
Design registration from the Turkish Patent and Trademark Office
How does your product meet the evaluation criteria of its category?
product storytelling & emotional connection;
The bottle design gets inspired by Monsieur Cardin's great enjoyment of the triangular shapes. The shape is formed by the coalescence of two triangular forms of different sizes and incarnates the female and male body forms. The bottle represents a well-shaped male body when held with its cap on top and symbolizes a woman attending a special evening in a strapless dress when turned with the cap on the bottom. This exceptional glass packaging, produced entirely by hand, shines like a won award.
What is you brand commitment to sustainability, ethical practices, and social responsibility? Please describe.
The glass packaging is made from recycled materials and is recyclable.
The essence of the product is cruelty-free.
