This product is a finalist in the category Personal Care Product of Cosmoprof Awards 2019
Product headline
Transforms your favourite moisturizer into a natural tanning cream
Product - Description
MARC INBANE, the premium tanning brand known for the award-winning Natural Tanning Spray, introduces what's next in tanning with Perle de Soleil.
This innovation allows you to stick to the existing skincare routine while tanning. Simply blend the drops with your day cream, body lotion or sunscreen to create a tailor-made and natural looking tan without the harmful (health) effects.
MARC INBANE is the first to introduce a tanning product with 4-fold tanning technology and airless drop dosage system. No extra preservatives are needed. The vegan formula contains natural ingredients and fits all skin types.
Benefits
Product benefits:
- Customized self-tanning. You determine the tanning intensity. Based on the desired results, use 1-2 drops (face) to maintain your glow or 3-4 drops to intensify your tan.
- Can easily be mixed with every moisturizer, body lotion or sunscreen. Can be combined with all formulas.
- Airless drop dosage system: no extra preservatives are needed to extend the shelf life.
- Perfect dosage: the drops applicator systematically delivers one drop of serum at each dose.
- Tanning without the harmful effects of uv-rays of sun and/or sunbeds
- The vegan formula contains natural ingredients and no parabens.
Technical details
Innovation in the self-tanning segment:
- The first tanning product with 4-fold tanning technology. The formula containing DHA, erythrulose, dimethyl isosorbide and caramel offers an unparalleled tan that is indistinguishable from a real summer tan.
- The drops can be combined with all day creams, body care products and sunscreens, making the product incredibly user-friendly.
- The first tanning drops with airless drop dosage system. No extra preservatives are needed to extend its shelf life
- The vegan formula with natural ingredients is suitable for all skin types.
Launch Date
05/01/2018
What does it make the product special?
- The first tanning product with 4-fold tanning technology. The formula containing DHA, erythrulose, dimethyl isosorbide and caramel offers an unparalleled tan that is indistinguishable from a real summer tan.
- The drops can be combined with all day creams, body care products and sunscreens, making the product incredibly user-friendly.
- The first tanning drops with airless drop dosage system. No extra preservatives are needed to extend its shelf life
- Tanning without the harmful effects of uv-rays of sun and/or sunbeds
- The vegan formula with natural ingredients is suitable for all skin types.
How the product is promoted online?
- website
- online campaign on premium fashion-beauty platforms (advertorials, bannering, etc)
- enthousiasm of influencers (no ads)
- social media
- last but not least: partnership with Spot the Dot. MARC INBANE and Spot the Dot team up to raise awareness of skin cancer and help early detection of suspicious spots, a small effort when applying self-tanner. #MelanomaAwareness #spotthedot
Why the product is innovative?
- The first tanning product with 4-fold tanning technology. The formula containing DHA, erythrulose, dimethyl isosorbide and caramel offers an unparalleled tan that is indistinguishable from a real summer tan.
- The drops can be combined with all day creams, body care products and sunscreens, making the product incredibly user-friendly.
- The first tanning drops with airless drop dosage system. No extra preservatives are needed to extend its shelf life
- Tanning without the harmful effects of uv-rays of sun and/or sunbeds
- The vegan formula with natural ingredients is suitable for all skin types.