This product is a finalist in the category Hair Product of Cosmoprof Awards 2019
Product headline
Bio Intelligence + Optimized Dermacare - Greyverse™ Anti Grey Active - Cruelty Free
Product - Description
The Biōd Anti Grey Lotion is a breakthrough solution to progressively recover natural hair pigmentation. It is formulated with the Greyverse™ Anti Grey Active as its base. The Greyverse™ Anti Grey Active stimulates the natural hair pigmentation process. That leads to new hair roots growing pigmented and the natural hair color is restored. The composition of the formula for the Biōd Anti Grey Lotion shows unique characteristics in terms of active ingredient concentration for intensive hair care.
Benefits
The effectiveness of the Biōd Anti Grey Lotion is due to the Greyverse™ Anti Grey Active, which is the first active on the market that tackles the two main factors for the hair greying process and has a clinically proven action. It has been tested and found that it stimulates progressively the pigmentation process and that after three months the grey hair density decreases by 30%. This means the Biōd Anti Grey Lotion reverses the greying process and enables the hair to recover its natural color.
Technical details
The hair-greying process has two main factors: decreased melanogenesis process and increase of oxidative stress in the hair bulb. The formulation of our Biōd Anti Grey Lotion effectively tackles those two issues. It uses a biomimetic peptide to reverse the hair greying process and to stimulate the melanin synthesis. In short, it favors the transfer of melanin from melanocytes to surrounding keratinocytes and reduces the oxidative stress and hydrogen peroxide (H2O2) accumulation. This leads to clinically proven effects for visible decreasing grey hair density. For consumers it means an alternative to chemical dye products to fight hair-aging.
Launch Date
01/31/2019
What does it make the product special?
The active ingredient in the Biōd Anti Grey Lotion stimulates the melanosome transfer, which increases melanin content in the hair shaft and leads to natural hair pigmentation recovery. We use the first anti-grey hair biomimetic peptide that visibly improves hair pigmentation and the catalase production and activity to reduce the greying hair process, which happens due to oxidative stress caused by H202 accumulation. The active ingredient has an excellent safety profile as it is both eco-friendly and preservative free. The Biōd Anti Grey Lotion offers several consumer benefits, such as anti-aging hair care, prevention of the first grey hair, and a scalp-friendly alternative to chemical dye. The Biōd Anti Grey Lotion establishes a new anti-age market in the field of cosmetics, as it means a crossover from skin care to hair care in terms of the prevention of signs of aging.
How the product is promoted online?
http://nichebeautylab.com/
https://www.instagram.com/nichebeautylab/
Why the product is innovative?
The formulation of the Biōd Anti Grey Lotion is unique, innovative and clinically efficacious that helps men and women suffering from greying hair. It helps consumers to look naturally younger by reversing hair aging and increasing their self-esteem. The Biōd Anti Grey Lotion stops and reverses the hair-greying process by visibly promoting the pigmentation process. With this unique anti-grey hair solution, we tap into the trends of #slowbeauty by not using chemicals, #naturopathy by stimulating the body's natural capabilities following the philosophy of "prevention is better than healing" and the #nomakeup trend for natural beauty.