Ad Beauty Srl - Indigo Nails Italia
INDIGO MINERAL BASE
Mineral Base is an unusual 3-in-1 product – base, colour and a top coat. The mineral base is ideal for a hybrid manicure; it can be used instead of a classic hybrid polish and doesn’t require a top – the design is still shiny and durable.
Stand Number: M4 Hall: 36
This product is a winner in the category Nail Product of Cosmoprof Awards 2019
Product headline
Mineral Base is an unusual 3-in-1 product – base, colour and a top coat.
The mineral base is ideal for a hybrid manicure; it can be used instead of a classic hybrid polish and doesn’t require a top – the design is still shiny and durable.
Product - Description
The base that leaves the colour and gloss on the nails; it can be used as a stand-alone 3-in-1 product. The time required to make a manicure is significantly shorter. You don’t have to buy other bases and tops, and creating a complete nail design with this base takes only about 45 minutes.
Mineral bases support the growth of natural plate and are ideal for women who appreciate a delicate manicure and don’t have time for long visits to the salon. Available in 6 delicate shades and with silver and gold particles. Could be used also to extend the nail plate up to 2 mm.
Benefits
The mineral base makes it possible to create a spectacular and delicate design in just 45 minutes, and for the most experienced artists only 20 minutes will be enough! The short time necessary for manicure preparation and as many as 6 delicate shades are the greatest advantages of the product.
These colours fit every skin shade.
Using mineral bases is also a huge saving – their application doesn’t require the use of a separate base, colour and top coat – this single product replaces all of them and guarantees the same lasting design.
At the same time it’s universal and can be used as a base in a standard manicure with the use of an alternative colour and top coat – thanks to its transparency the mineral base doesn’t change the colour of the applied polish.
You can also extend the nail plate up to 2 mm using mineral bases, repair damage and gently add volume to the C-curve and cover all irregularities of the nail plate.
Mineral bases are enriched with calcium pantothenate and stabilized vitamin C which are known for their beneficial properities for skin, hair and nails.
Technical details
- Curing time: 30-60 seconds / MultiLed lamp or 2-3 minutes/UV
- Product consistency: fairly thin
- Product could be used to length the nail plate up to 2mm
- Product is enriched with calcium pantothenate and stabilized vitamin C known for their beneficial properties
- Coverage: 75%
- Colour versions that fit all skin shades:
• Blush – warm pink
• Sensual Skin – nude with a red note
• Natural – neutral, slightly cool pink
• Porcelain – cool pink
• Wake Up No Make Up – delicate pink with gold particles
• Delikates – delicate pink with silver particles
Launch Date
02/11/2019
What does it make the product special?
The product allows creating a complete hybrid manicure in a spectacularly short time and obtaining a delicate and sensual colour effect on the nails.
At the same time, apart from their colour properties and gloss and no need to use a top coat, mineral bases are still bases – an excellent foundation for hybrid polishes and support for natural plate growth.
Customers will also be delighted by the number of colour versions – out of the 4 basic ones they will surely find a shade that will perfectly match their complexion; and the two latest versions, enriched with gold (Wake Up No Make Up) and silver (Delikates) particles, will make a delicate manicure an ideal and elegant complement also during important occasions or events when women want to shine.
How the product is promoted online?
The product is promoted online through invitations to demonstrations during regular Indigo Expert Forum meetings and special training sessions. The bases are promoted through Indigo social media channels (FB, IG, YT), entries on Indigo blog, vlogs, through a dedicated AdWords campaign, as well as thanks to brand ambassadors (e.g. Maja Bohosiewicz, a well-known Polish influencer).
Why the product is innovative?
The mineral bases are innovative because they combine the properties of 3 products in 1 and shorten the working time of nail artists. You can extend the nail plate up to 2 mm using mineral bases. They are enriched with calcium pantothenate and stabilized vitamin C known for their beneficial properties.