Kemon
Actyvabio
Actyvabio is the first organic professional hair care line certified to the COSMOS ORGANIC standard, enriched with patented phytocomplexes featuring proven soothing properties. It contains up to 97% of natural origin ingredients and it comes in recycled and recyclable packaging
Stand Number: A19-B20, B17 Hall: 32
This product is a winner in the category Natural & Organic of Cosmoprof Awards 2019
Product headline
Actyvabio is the first organic professional hair care line certified to the COSMOS ORGANIC standard, enriched with patented phytocomplexes featuring proven soothing properties. It contains up to 97% of natural origin ingredients and it comes in recycled and recyclable packaging
Product - Description
Velian Complex is the main ingredient in Actyvabio products and enhances their performance by adding significant antioxidant, emollient, soothing and protective activity. On the other hand, organic aloe vera leaf juice is the main constituent of all Actyvabio product formulations. This is a plant whose virtues have been known for thousands of years as it is able to constantly and naturally moisturise tissues. The fragrance of Actyvabio products consists of 100% naturally-derived substances and is characterised by flowery, fruity and citrusy olfactory notes. The Actyvabio packaging (bottles and labels) is made
from 100% recycled PET.
Benefits
The products cleanse hair gently yet effectively, while their emollient, soothing and antioxidant active ingredients help the scalp to regain its natural balance. In 3 simple steps, it is possible to restore wellness to the scalp and natural shine to the hair, and take a break from the conventional beauty routine that can then be resumed with greater benefits and results.
Technical details
Build-up is a widespread phenomenon that consists in the accumulation, despite washes, of particles and impurities on the hair strands. The Actyvabio Hair Detox in-salon ritual helps to dramatically reduce the build-up effect from the first application: the products cleanse hair gently yet effectively, while their emollient, soothing and antioxidant active ingredients help the scalp to regain its natural balance. In 3 simple steps, it is possible to restore wellness to the scalp and natural shine to the hair, and take a break from the conventional beauty routine that can then be resumed with greater results.
Launch Date
09/10/2018
What does it make the product special?
Actyvabio is the first organic professional hair care line certified to the COSMOS ORGANIC standard, and it is enriched with patented phyto-complexes featuring proven soothing properties. It contains up to 97% of natural origin ingredients, up to 86% of organic ingredients and it comes in recycled and recyclable packaging. Certified organic aloe vera leaf juice is another essential ingredient in Actyvabio products.
It is in fact the main constituent of all their formulations. Aloe vera is a shrubby succulent plant whose virtues have been known for thousands of years. It is used for the gel extracted from the central part of its leaves. This gel is rich in polysaccharides that are able to retain water and give the plant its particular moisturising properties. The fragrance of Actyvabio products consists of 100% naturally-derived substances and is characterised by flowery, fruity and citrusy olfactory notes
How the product is promoted online?
It is promoted on line on the Kemon website (https://www.kemon.com/it/actyvabio) and on the Kemon social media (Instagram and Facebook). To promote the new range we created a campaign video and several still lifes that show the natural concept of the range. It is also promoted on Glamour.it (https://www.glamour.it/capelli/cura/2018/12/06/ce-linea-capelli-nasce-trae-ispirazione-dalla-natura/ and https://www.glamour.it/capelli/2018/12/10/arriva-rituale-detox-capelli-sani-lucenti/) with 2 beautiful videos created by Glamour.
Why the product is innovative?
- Key Ingredients Velian Complex (organic blend patented by Kemon, with an antioxidant, emollient, soothing and protective activity)
- Hair Detox treatment (helps to dramatically reduce the build-up effect from the very first application)
- Acqua Milcellare for hair (Solution with a high concentration of detoxifying and deeply cleansing actives that helps to gradually remove impurities and persistent residue, restoring the scalp and hair back to their natural beauty)
- first haircare profesisonal line Cosmos Organic certified
- formulas based on Certified organic aloe vera leaf juice
- fragrance COSMOS-approved and made of 100% naturallyderived substances