BULK HOMME Co.,Ltd.
THE SHAMPOO
THE SHAMPOO is developed from a concept of skincare, "The scalp beauty". Pursuing the ideal shampoo for men, we put the importance of not only high cleansing performance, protecting hair and scalp from dry but enhancing the satisfaction during washing.
Stand Number: A11 Hall: 14
This product is a winner in the category Hair Product of Cosmoprof Awards 2019
Product headline
THE SHAMPOO is developed from a concept of skincare, "The scalp beauty".
Pursuing the ideal shampoo for men, we put the importance of not only high cleansing performance, protecting hair and scalp from dry but enhancing the satisfaction during washing.
Product - Description
A non-silicon amino acid-based shampoo with a high cleansing function and moisture, which make your hair slip through fingers smoothly. Thick lather mixed with cleanser float and wash off the extra sebum and hairdressing whilst allowing three types of moisturizers to form a moisture barrier on the scalp.
- With viscosity and elasticity in a lather, it will feel as if a barber is washing your hair
- Wash off the extra sebum and hairdressing stuck in pores
- It does not just cleanse but moisturizes as well
- Amino acid-based shampoos are less likely to damage both scalp and hair
Benefits
It is specialized in washing while caring the scalp and the hair simultaneously.
The excitement of washing with the rich sticky lather as anyone never experienced.
A new sense of finger-smooth even in a heavy lather as no other product made possible.
By combining moisturizers such as hyaluronic acid, hydrolyzed collagen, and an amino acid which will form the main ingredient of hair, keratin, it is able to create a moisturizing barrier that is hard to be washed off.
Because the scalp and hair is 90% keratin protein = amino acid, it is less likely to damage both scalp and hair.
Technical details
The carefully selected combination of active agents in a well-balanced manner in order to compensate a disadvantage that general amino acid formulation has such as bubbling is poor or there is no elasticity of foam.
-Polyquaternium-10 is a conditioning composition bringing moderate firmness, resilience and flexibility of hair. It covers the weakness, squeaky feeling of no-silicon formula.
-Polyglyceryl-10 Laurate covers the cleansing power as amino acid formula tends to be weak in cleansing.
-Hydrolyzed Collagen PG-Propyl Methylsilanediol is a naturally derived collagen of treatment effect for the scalp and the hair. The colour of THE SHAMPOO comes from the luxury formulation.
Launch Date
12/03/2018
What does it make the product special?
Dihydroxypropyl Arginine HCl which is commonly composed in THE SHAMPOO and THE TREATMENT is an ingredient which is newly added data was released by SEIWA KASEI Co., Ltd. in 2017. In the findings from the research*, the prevention effect of dandruff and improving itching of the scalp are indicated.
*22 of male and female between the 20s and the 60s used a shampoo and hair conditioner of the ingredient formulated or not formulated for four weeks. The package that can be seen what is inside of the product is our identity reflecting the brand policy that we truly care about male’s skin from the content of the package.
We adopted the formula that came first in the overall evaluation in a blind test conducted by a hundred male volunteers.
We adopted the fragrance of floral fruity which also came first place from a blind test conducted by 100 male volunteers, and due to its unisex scent, it is also loved by many women.
Free of Petroleum-based surfactant, Paraben, Silicon, Synthetic colouring, Mineral oil and UV absorber. Never tested on animals.
How the product is promoted online?
We attract our customers through both via web search (organic, listing, and affiliate) and social media (Facebook, Instagram, LINE).
Social media oftentimes match very well with our intended customers in terms of their lifestyles. By approaching them first on an advertisement and showing them images and videos of our brand to promote the understanding of our products, we are able to gain their interest and lead them directly to our website.
New customers will reduce eventually if we only use web search ads, therefore, we spend more on social media ads to keep the number of searches constant.
Why the product is innovative?
To cleanse off the pore dirt, the best solution is to massage the scalp by adding even force three-dimensionally to the pore.
THE SHAMPOO created by a leading skincare company is innovative in making the elastic and light stickiness lather.
“The elastic and light stickiness lather” that enables anyone to wash like being massaged. Since the early 17th century, in the country where the product was born is a sanitary country from a global perspective and pure soft water available from just turning a faucet, the scalp trouble and pore dirt have not been resolved until THE SHAMPOO was born.