This product is a finalist in the category Make-up Product of Cosmoprof Awards 2019
Product headline
The Spot Fighter is skincare infused makeup for men that covers, calms and treats spots, blemishes and imperfections.
Product - Description
The active ingredient Salicylic Acid reduces skin impurities and deeply cleanses pores. Apply concealer on the spot as often as required and blend the edges easily with your fingertips for smoother and healthier looking skin. Regular use speeds up spot elimination. Waterproof, sweat-resistant, long-lasting formulation that absorbs excess oil leaving a matt finish.
Benefits
Part of an entire range of “no makeup makeup” for men. The Spot Fighter contains Salicylic acid with its anti-inflammatory qualities, helps reduce impurities and speed up spot elimination. The spot fighter also offers coverage with its easy to blend pigmented, long-lasting, waterproof and sweat-resistant formula. Contains vitamin E, a moisture preservative and natural antioxidant against skin ageing, bisabolol and REGU®-SEB. The product is free from mineral oil, paraffin and free from preservatives. It´s vegan friendly, cruelty free and dermatologically tested. Subtle yet stylish case that you can bring and reapply if wanted throughout the day.
Technical details
The Spot Fighter is wax based, free of mineral oil, paraffin and preservatives as well as cruelty free and vegan. Contains active ingredients and natural antioxidants. The formulation is waterproof, sweat reistant and longwear and absorbs excess oil. Packed in a recyclable casing.
Launch Date
03/14/2019
What does it make the product special?
This product represents a still fairly new category within male beauty and will have its World premiere at CosmoProf in Bologna. The product is a great combination of skincare infused makeup at its best. You can target an area on your face where you wish more coverage or to hide imperfection. Can be used over night to speed the process of eliminate spots or under your make-up to have it work during the day. It´s a super easy to use product and a on-the-go product for touch-ups during the day. It´s waterproof and long lasting (more then 6h). The product is dermatologically tested and approved.
How the product is promoted online?
This product will be launched at Cosmoprof. Our focus online will be to educate the everyday man with tutorials and tips how to look your best with the Carl&Son makeup series for men. We´ll focus on spreading the word about our complete makeup line for men through social medias, educational tutorials and inspirational blog posts. In traditional medias we´ll create creative collabs to target the "ordinary men" and show that it´s ok for men to wear makeup, to improve their looks with "no makeup" makeup. The makeup line will also be listed at the biggest ecommerce sites, that has high engagement with their followers on social media and therefore helps promoting this new exciting launch of a makeup series for men.
Why the product is innovative?
The product is both skincare and make-up. You have the best of both worlds. We also want to pinpoint the fact that we are taking a head start in launching a new category of products by offering a complete makeup series for men. A product that looks good, feels good and do good with effectively proven active ingredients.