Routine Paris SAS
Routine Paris Games Song
Games Song is a woody ambery fragrance that blends warm notes of pepper and cinnamon at its top, for an invigorating sensation, with a heart of juicy, crisp apple, all complemented with a touch of rum. The house takes inspiration from Paris’ artistic heritage, with the fragrance envisaged as an homage to the city’s iconic landmarks, enchanting gardens, and artistic movements. The scent has been crafted by perfumer Amandine Galliano of Robertet Group, and is composed of refined, sustainably sourced ingredients to capture the spirit of Paris. The fragrance’s bottles are refillable, with its cap and label made from zamac, a zinc alloy.
Hall (Pavilion) and Stand Number: D14; Hall: 16 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
This product is a finalist in the category Fragrance: Personal & Home of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
02/14/2025
Retail Price & Fill Sizes
Product's positioning in Exclusive Luxury Perfumery Market Segment, at 155euro RRP for each 100ml EDP, allows us to target a 25+, active, urban consumer, with higher education, investing in self-care, strong minded, confident, enjoying travelling and taking part into new experiences. Adventurous but not thrill seekers, they enjoy a slower-paced holiday where they can indulge and be pampered, thoughtful and informed about new trends, capable of remaining loyal to chosen brands, open minded, seeking for sense, possessing the ability to influence others.
Product Description (Function, Benefits, and Target Consumer)
This captivating fragrance opens with the tantalizing warmth of pepper and cinnamon, creating an invigorating and exotic sensation. The heart of the fragrance reveals a juicy and crisp note of apple, adding a refreshing contrast. The composition is beautifully complemented by a rich and intoxicating touch of rum, making Games Song a captivating and unforgettable experience.
Product Innovation
We draw inspiration from the artistic heritage of Paris, the city of love and light, where beauty and elegance reign. Games Song is a homage to
iconic Parisian landmarks, enchanting gardens, and timeless artistic movements, capturing a unique facet of the city's captivating spirit. When creating Games Song we believed that luxury and sustainability go hand in hand, by using eco-friendly packaging, refillable bottles and responsibly sourced ingredients. Original packaging, with zamac cap and label for a special and elegant vintage look, transform Games Song in a mix of art, luxury and sustainability.
Product Claims & Benefits
Games Song by Routine Paris was born from a desire to infuse everyday moments with a touch of Parisian elegance and the purity of nature. The product is formulated with the finest ingredients, sourced sustainably and blended with expertise to create a symphony of scents that captivate and inspire.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Games Song is a woody ambery fragrance that blends warm notes of pepper and cinnamon at its top, for an invigorating sensation, with a heart of juicy, crisp apple, all complemented with a touch of rum. The house takes inspiration from Paris’ artistic heritage, with the fragrance envisaged as an homage to the city’s iconic landmarks, enchanting gardens, and artistic movements. The scent has been crafted by perfumer Amandine Galliano of Robertet Group, and is composed of refined, sustainably sourced ingredients to capture the spirit of Paris. The fragrance’s bottles are refillable, with its cap and label made from zamac, a zinc alloy.
Certifications & Patents
EUIPO Certification
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
Our successful strategy will include key factors essential in promoting the product on multiple channels: we will nail the marketing mix by having a clear message, the right price, great campaigns concepts and engaged services, premium distribution, strong partnerships and great assortment, full 360 and full follow up for consumers journey. PR & e-PR will play an important role ( journalists / influencers events, products seeding, journalists/influencers gifting (incl. GWP), one-to-one meeting, ambassador collaboration, novelty launched within local event, key priority through Brand Ambassadors, tactical priorities through product seeding, brand image and product awareness through institutional content); media - traditional & digital (magazines advertorial / special communication, print in retailers’ magazine, outdoor campaigns, TV & cinema campaigns digital, display campaign, Live Video (ads on YouTube, online TV)
paid social media campaigns), POS visibility, BCs targets, trade marketing activities.
Technology Features
ALCOHOL DENAT, PARFUM (FRAGRANCE), AQUA (WATER), COVABSORB, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, CITRUS AURANTIUM BERGAMIA PEEL OIL, HEXAMETHYLINDANOPYRAN, LINALYL ACETATE, LIMONENE, COUMARIN, VANILLIN, PINENE, LINALOOL, BETA-CARYOPHYLLENE, EUGENOL, EUGENIA CARYOPHYLLUS OIL, SANTALOL, CINNAMOMUM ZEYLANICUM BARK OIL, CINNAMAL, EVERNIA PRUNASTRI EXTRACT, CI 14700, CI 17200, CI 19140, CI 42090
Sustainability Credentials & Certifications
Our meticulously crafted fragrances and cosmetic creations are formulated with the finest ingredients, sourced sustainably and blended with expertise to create a symphony of scents that captivate and inspire. At Routine Paris, we believe that luxury and sustainability go hand in hand. We are committed to minimizing our environmental impact by using eco-friendly packaging, refillable recipients and responsibly sourced ingredients. Our dedication to ethical practices ensures that every product you choose is a conscious choice for both your well-being and the planet.
How to use it
Games Song is a mysterious woody amber olfactory creation of ROBERTET Groupe, made in France, being the scented perfectly crafted product of the creative nose of Amandine Galliano, for whom the perfumery has always been an essential part of her life, being raised in Grasse, in a family where natural raw materials had an important role. Games Song is formulated with the finest ingredients, sourced sustainably and blended with expertise to create a symphony of scents that captivates and inspires.
Market Positioning & Distribution Markets
Our ambitions are really high, since we aim to reach a premium distribution of more than 200 stores by the end of 2030 on global level. Reaching top 10 ranking in all major retailers within next 5 years in France and becoming EMEA top niche perfumery leader with global brand strategy and principles would also be our main future business goal. As main distribution channels Routine Paris invites to join our growing family and embark on an exciting entrepreneurial journey. As a Routine Paris franchisee, you'll become an ambassador of our brand, sharing our passion for elegance, natural beauty, and sustainable luxury. Premium luxury perfumery retailers from France and EMEA and USA and UK are invited also to create strong partnerships with Routine Paris and grow the brand at international level.
Website and/or Social Media Channels + Editorial Coverage
https://routineparis.com/en/product/games-song-100ml/
https://www.instagram.com/routineparis?igsh=dmEwMmpsdWd3eWp0