Body Natur – Click Pen – Facial Wax Precisión

04/01/2024

The Click pen has an approximate market price of 4€ with 3,6ml of wax. In a market analysis our product has a great competitive advantage as similar products of the competition have a higher price even exceeding ten euros. Its target group is mainly women between 18-45 years old with a low-medium purchasing power and with an interest in beauty and personal care. They are looking for practicality speed and efficiency in their beauty routine and are attracted by innovative products that optimise their personal care routine with a modern , practical and attractive packaging.

The Click pen is one of the most innovative hair removal projects of our Body Natur brand. An exclusive product for facial hair removal that looks like a pen, attracting the attention of any user as it allows instant hair removal with a single click and without the need for prior heating. Includes 20 strips to complete the depilation and 2 enriched post depilatory wipes, perfect for a perfect finish to remove all wax residue, to soothe, moisturise and brighten the skin and to slow hair regrowth.

Our facial waxing Click pen is real innovative reference because it enhances the waxing experience with a more convenient, hygienic and easy-to-use design. · Convenient and portable format: the pen-shaped design allows for better control and precision, ideal for quick touch-ups on the go. · Controlled dosage: with a click mechanism, it releases just the right amount of wax without wasting product. · Improved hygiene: mo direct finger contact required, reducing the risk of contamination. · Less mess and easy application: unlike jar or strip wax, no additional heaters or applicators are needed. · Ideal for small areas: it is perfect for eyebrows, bozo and specific areas of the face where precision is needed. · Quick and hassle-free: it is designed for people with little time who are looking for an effective and mess-free solution. · Attractive and modern design: its ‘pen’ style presentation makes it visually more attractive and easy to carry in your handbag or toiletry bag. It is an evolution in hair removal products because it responds to the need for convenience, precision and hygiene in the beauty routine. Even, the wax is vegan and the packaging is recyclable.

Our Click pen is one of the brand's best innovations in the hair removal portfolio for its benefits: · Innovative format: special precision applicator adapted to the small areas of the face to be depilated. · Does not need to be heated for use. · Its small size makes it essential to carry it comfortably wherever you need it and to perform depilation touch-ups. · Formulated for use on all skin types · Vegan wax · Sustainable packaging · Rosin-free · Free of silicones and mineral oils

Making waxing areas such as lips and eyebrows more precise, Body Natur’s Click Pen delivers a targeted dose of wax, without having to be heated. The pen format means the product is convenient and portable, and thanks to its click mechanism it delivers a controlled dosage, without wasting product. The wax itself is formulated using natural resins and extract of cherry blossom. After it’s applied, the wax is removed with the accompanying wax strips. It’s suitable for removing even very short hair, and the results last for up to four weeks. To calm skin after use, the pen comes with post-wax strips that clean, calm, moisturize, and brighten the skin while slowing hair growth.

Our product obtains the following certifications: - PEFC Packaging, the most internationally established forest certification system, which works to ensure forest sustainability with a local perspective that generates benefits for all. - Vegan, as the wax does not contain animal ingredients and is not tested on animals. - Dermatologically tested, ensuring that the product does not cause adverse reactions if the recommended instructions for use are followed. In addition, our warm wax click pen has a nationally registered usage model (Spain- number 1220555) valid for 10 years from registration, with the possibility of renewal in 2028. This model of use guarantees us a unique and competitive position in the sale of this product.

To promote our click pen we try to highlight its innovation, practicality and effectiveness, taking advantage of digital, visual and experiential strategies: ·Influencers and UGC (User Generated Content): we work with influencers and proffesionals in the beauty and skincare sector to reach the widest audience and generate interest and credibility among their followers. The most striking thing about this action is that they show the depilation process and the click format is very interesting. · Video content, making reels about before and after’ showing easy application and results, comparisons with other facial hair removal methods or unboxing + first impressions to highlight design and practicality. · We invest on paid media, using keywords using our keywords to appear in our consumers' searches, such as: ‘Facial hair removal made easy, fast and mess-free’ - ‘Precision in every click: no fuss, no irritation’ - ‘Ideal for express touch-ups: always carry it with you’ - ‘Say goodbye to hair in seconds with the most practical method’. · We open our profile on Tiktok, where a large part of our target audience is located and where depilation videos have a great impact. ·Collect testimonials: we solicit testimonials and reviews from satisfied customers and share them on our website social media and marketing materials to build trust and credibility. ·Strategic partnerships: Seek partnerships with complementary brands for cross-promotions. · Raffles on special days, such as Mother's Day or black friday. · Physical shops: trials in beauty stores and samples in beauty subscription boxes. We monitor and optimise our actions, ajusting the strategy based on metrics, such as reach, conversions and sales.

The product consists of a click pen with 3 6ml of wax and two post depilatory wipes. The INCI of both is given below: · Hair removal wax Triethylene Glycol Rosinate Glyceryl Rosinate Prunus Serrulata Flower Extract Prunus Amygdalus Dulcis Oil Helianthus Annuus Seed Oil Ricinus Communis Seed Oil Tocopherol Parfum CI 77891 CI 45410. · Wipes Isopropyl Myristate Aqua Cetearyl Ethylhexanoate Glycerin Polyglyceryl 3 Diisostearate Glyceryl Behenate Arnica Montana Flower Extract Gymnema Sylvestre Leaf Extract Tocopheryl Acetate Hydrolyzed Jojoba Esters Helianthus Annuus Seed Oil Sodium Chloride Caprylyl Glycol Pentylene Glycol Disodium EDTA Phenoxyethanol Ethylhexylglycerin Parfum Mica CI 77891. The click format is the first special face wax pen that does not need to be heated patented by the company at launch. After continuous analysis of the market and the competition it was detected that there was no product that was specially formulated for the face area and that was in a small and convenient format for its use. This is how this innovative idea was born where the wax is dosed precisely in the area to be depilated improving the results. In line with the brand's values, its packaging is PEFC certified and the plastic is recyclable.

Our click pen is formulated with respect and care for animal rights, obtaining the ‘Vegan’ certification: its formula is not tested on animals and does not contain ingredients of animal origin. In addition, it is certified ‘dermatologically tested’ guaranteeing that the product does not cause irritation, allergies or adverse reactions, approved by a specialised laboratory. With regard of the packaging, we have PEFC certification (Programme for the Endorsement of Forest Certification) guaranteeing that the case material comes from sustainably managed forests.In addition, the plastic of the click pen is recyclable. We promote responsible beauty for the planet and animals. And, moreover, in social terms, our slogan and our values lean towards a break with beauty standards and the promulgation of the need for mental care, through body care and feeling at ease with ourselves. Our models, and the representatives of our brand, are women and men without defined sizes, with a beauty that they simply feel good about themselves.We try to bring out the best in everyone through skin care: "because if you feel good, the rest of the world will feel it too".

This Click pen matches the criteria of this category for the following reasons: ·Concept - creativity: a rotating tip applicator that dispenses just the right amount of wax, avoiding waste and improving waxing results in the area. In addition, the wax is formulated with cherry blossom extract to enhance the waxing experience. ·Ingredients/formulations: vegan formulation, without animal ingredients, with alternatives such as carnauba wax and shea butter. In addition, it is dermatologically tested, guaranteeing its use on all skin types without adverse reactions by applying the recommended method of use. ·Packaging/design: ergonomic and compact shape, easy to hold and control, with a precision tip for small areas. Comes with translucent material to see how much wax is left inside, and a pointed applicator to spread the wax evenly without the need for spatulas. Its packaging features a minimalist and modern design, with soft colours, youthful typography and a matte finish. The packaging is interactive where you can find information for application tutorials or ingredient information. ·Innovation: The click pen features a hands-free, hands-free application design where the wax is applied without the need for touching or heating. Its disruptive design in a ‘lipstick’ format is eye-catching, compact and discreet to take with you wherever you go. It is formulated with a cherry scent and new limited editions of this product have been created in house with glitter effect and colours to make the experience more fun and sensorial. ·Product benefits: Removes hair at the root and provides longer lasting hair removal compared to methods such as blades; less pain and irritation with special post depilatory wipe formulations that help reduce discomfort; compatible with different hair types, from fine to coarse to short, ensuring effective removal without the need for multiple applications. ·Safety: Dosage control, precision tip, dermatologically tested formula to reduce the risk of irritation, no sticky residue, with airtight protective cap. ·Sustainability: ‘Vegan’ certification, because its formula is not tested on animals and does not contain ingredients of animal origin. In addition, it is certified ‘dermatologically tested’ guaranteeing that the product does not cause irritation, allergies or adverse reactions, approved by a specialised laboratory. With regard of the packaging, we have PEFC certification (Programme for the Endorsement of Forest Certification) guaranteeing that the case material comes from sustainably managed forests.In addition, the plastic of the click pen is recyclable.

Body Natur is an expert brand in hair removal with a presence in more than 35 countries. Our product can be found in all the most important supermarkets, hypermarkets and massmarket cosmetic distribution points nationwide. It is also present in Europe, United states, LATAM, Australia and Asia, especially Korea, where Body Natur is the number 1 selling brand in the hair removal sector. We have a great strength in the market due to our expertise as a company, knowledge in the category and competence. In addition, the brand associates other categories to depilation, such as body care, being the only 360 degree care brand, which allows us to achieve more volume, more brand awareness and more negotiation strength. In our sales strategies, we put our motto "what you can't see, doesn't sell" into practice: · Efficient assortment presence and clustering · Products with high turnover must be at eye level · Products organised by needs · Attractive facings and packaging to achieve shelf-spotting · POS to impact the end consumer and achieve an attractive image · Double displays with displays · Testers / samplings to offer product testing.

Our social channels are: Instagram: @bodynaturofficial Tiktok: @bodynaturofficial Web: www.bodynatur.com The brand has developed an update of the packaging of this product, adapting it to the new image, and a change in its format: we eliminate threw eyebrown shapes. It was decided after an analysis of our competitors and surveys of our consumers, which showed that they did not add value to the product. Taking advantage of this change in the reference, we made a new photo shoot and content creation to complement our social media and web profiles.