Australian Gold – Magnetize™ by Euracom SRL

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

April 2024

Retail Price & Fill Sizes

Price: Mid-to-high-end premium tanning product. Target Consumer: Individuals seeking a high-performance hybrid tanning lotion with skincare benefits, particularly spa-goers, beauty enthusiasts, and tanning salon clients. Market Segments: Professional and retail tanning industries, premium beauty retailers, and wellness-focused consumers.

Product Description (Function, Benefits, and Target Consumer)

Magnetize™ is an advanced tanning lotion designed to enhance both color and skincare benefits. This unique hybrid formulation integrates a 25th Dimension Hybrid Dark Bronzer, blending natural and DHA bronzers with Red Light Effects to stimulate collagen and elastin production. Its Exquisite Skincare Blend features Marshmallow Root and Collagen, delivering deep hydration and improving skin texture. Bio-Active Bronzing Minerals provide essential nutrients for optimal melanin production, ensuring long-lasting, radiant results. Enriched with a Flawless Finish Complex for a smooth, matte look, Magnetize™ offers a sophisticated, streak-free tanning experience while minimizing post-tan odor

Product Innovation

Magnetize™ is a pioneering hybrid tanning lotion that merges the power of UV tanning and Red Light Therapy. Unlike traditional bronzers, it actively stimulates collagen and elastin production, providing anti-aging benefits alongside an intensified, long-lasting tan. Its Bio-Active Bronzing Minerals, enriched with 92 trace elements, optimize melanin activity for enhanced color results. The inclusion of Marshmallow Root and Collagen ensures deep hydration and improved skin tonicity, setting it apart from competitors. Moreover, its Flawless Finish Complex prevents streaking and creates a silky, matte texture, ensuring a perfect application. The Soft Scent After Tan Inhibitor neutralizes post-tan odor, enhancing the user experience. With no added parabens and a tropical Pineapple Grapefruit Paradise fragrance, Magnetize™ elevates the tanning routine into a luxurious skincare ritual

Product Claims & Benefits

25th Dimension Hybrid Dark Bronzer for deep, lasting color. Red Light Effects boost collagen and elastin for firmer skin. Exquisite Skincare Blend hydrates and nourishes with Marshmallow Root & Collagen. Bio-Active Bronzing Minerals (92 essential minerals) enhance melanin production. Flawless Finish with Corn Starch for an even, non-greasy look. Soft Scent After Tan Inhibitor prevents unpleasant post-tan odor. No added parabens, ensuring a skin-friendly experience. Fragrance: Pineapple Grapefruit Paradise with notes of pink grapefruit, pineapple, papaya, and agave

Research, Clinical Tests & Trials Results (Safety & Dermatological)

This self-tan lotion with natural and DHA bronzers, when combined with a red-light therapy treatment, stimulates collagen and elastin production while providing a deep, intensive tan. Among its ingredients are bio-active bronzing minerals, which are enriched with 92 trace elements to optimize melanin activity for an enhanced tan. Alongside this, marshmallow root and collagen hydrate and improve skin tone, while a Flawless Finish complex prevents streaking and creates a silky matte texture. The lotion can also be layered over SPF when in the sun to enhance tanning. The product’s after-tan inhibitor prevents any unpleasant odors, and the formula is fragranced with notes of pink grapefruit, pineapple, papaya, and agave.

Certifications & Patents

Magnetize™ does not contain added parabens and is dermatologically tested.

Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)

Newsletter Influencer Marketing Social Media Campaigns Magazines

Technology Features

Ingredients & INCI List: Contains natural and DHA bronzers, Marshmallow Root, Collagen, Coconut Oil, Annatto, Caramel, Black Walnut, Melanin, Henna, Tyrosine, Algotan, Erythrulose, and a proprietary Soft Scent After Tan Inhibitor. Formulation: A hybrid tanning lotion designed for both UV exposure and Red Light Therapy, supporting enhanced collagen synthesis. Packaging: Available in a 10oz tube and 0.5oz packettes, ensuring both retail and trial-friendly options. Design Uniqueness: Sleek, modern packaging with a bold red and black aesthetic that aligns with premium skincare branding. Sustainability: Features responsibly sourced ingredients with no added parabens. Market Availability: Already available for purchase in select markets

Sustainability Credentials & Certifications

Cruelty-Free Commitment: No animal testing policy aligned with ethical beauty standards

How to use it

As a hybrid tanning innovation, Magnetize™ exceeds industry expectations by offering both deep tanning benefits and skin-enhancing properties. It aligns with key trends, such as multi-functional skincare and anti-aging solutions, ensuring high relevance in the professional and consumer beauty sectors. The formula’s Red Light Effects technology and Bio-Active Bronzing Minerals enhance both color development and skin quality, making it a standout entry in its category.

Market Positioning & Distribution Markets

Positioning: Premium hybrid tanning lotion with skincare-enhancing benefits. Distribution Channels: Sold through professional tanning salons, beauty retailers, and e-commerce platforms. Current Markets: Europe, America, Australia

Website and/or Social Media Channels + Editorial Coverage

www.australiangold.com instagram: @australian.gold.italia Facebook: Australian Gold Italia

IN PARTNERSHIP WITH

Australian Gold – Magnetize™

This product is a finalist in the category Sun Care Products of Cosmoprof 2025