Dr.Melaxin; Country: South Korea
Dr.Melaxin Melting Cleanser
Combining a make-up remover and cleanser in a single step, this cleanser employs the brand’s Air Melting Micellar Bubble technology, which breaks down make-up without oils. The technology uses compressed air in a water micellar bubble that bursts upon contact with make-up ingredients, to “melt” them away, working with the ionic properties of make-up to offer a gentler, physical breakdown. The formula is delivered as a rich foam, which creates soft, ASMR-like sounds when applied to the skin. The formula also contains calamine to soothe skin and niacinamide to improve skin tone and texture. The brand’s tests have shown that using the product results in a 154% improvement in sebum removal, a 154% improvement in exfoliation, and a 107% improvement in skin moisturization. It also provides 100% removal of base make-up and lipstick, and 99% removal of sunscreen, mascara, and eyeliner.
Hall (Pavilion) and Stand Number: 16A-4; Hall 16A Specify if Mother Company or Distributor: Mother Company (Brand Owner)
This product is a winner in the category Skin Care Products of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
September/01/2024
Retail Price & Fill Sizes
1) Price: $19.00 2) Target Consumers: MELTING CLEANSER is designed for individuals with sensitive, acne-prone, oily, and congested skin, as well as those seeking a non-irritating, oil-free cleansing solution.
3) MELTING CLEANSER is perfect for everyone, any age, skin type, or lifestyle. Whether you wear makeup or not, it works as a daily cleanser at an affordable price. Say goodbye to buying two separate products for double cleansing and ditch the waste of disposable makeup remover wipes. Plus, a refill option is coming in late 2025!
Product Description (Function, Benefits, and Target Consumer)
When makeup or sunscreen isn’t fully removed, residue remains, making double cleansing necessary, but over-cleansing can irritate skin. That's why we developed MELTING CLEANSER with Air Melting Micellar Bubble technology, breaking down stubborn makeup without oils or a second step. The rich foam deeply cleanses pores while delivering soft ASMR-like sounds. Named for its visible melting effect, it has also gone viral on TikTok, with influencers showcasing how the foam stays fluffy on bare skin but melts seamlessly on makeup, creating visually striking and fun content that highlights its unique properties!
Product Innovation
A cleanser that reacts only to makeup and sunscreen, not bare skin!! On bare skin, the foam stays fluffy and intact. But on makeup, pump MELTING CLEANSER and watch it melt away with a soft shhh ASMR sound. The bubbles transform as they dissolve makeup, turning into the intended foram as it breaks everything down. This breakthrough makes MELTING CLEANSER the ultimate game-changer in cleansing. Use it as a daily cleanser on bare skin days, or as a powerful one-step solution for heavy makeup, eliminating the need for double cleansing. Unlike traditional cleansers that rely on harsh chemicals to dissolve makeup, MELTING CLEANSER uses innovative technology that works with the ionic properties of makeup for gentler, physical breakdown. Experience the future of cleansing, efficient, gentle, and satisfying!!
Product Claims & Benefits
With no need for double cleansing, MELTING CLEANSER delivers proven results, up to 100% removal of makeup base and lipstick, 99% removal of sunscreen, mascara, and eyeliner, plus clinical tests confirming effectiveness on pore cleansing, makeup removal, exfoliation, and hydration.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Combining a make-up remover and cleanser in a single step, this cleanser employs the brand’s Air Melting Micellar Bubble technology, which breaks down make-up without oils. The technology uses compressed air in a water micellar bubble that bursts upon contact with make-up ingredients, to “melt” them away, working with the ionic properties of make-up to offer a gentler, physical breakdown. The formula is delivered as a rich foam, which creates soft, ASMR-like sounds when applied to the skin. The formula also contains calamine to soothe skin and niacinamide to improve skin tone and texture. The brand’s tests have shown that using the product results in a 154% improvement in sebum removal, a 154% improvement in exfoliation, and a 107% improvement in skin moisturization. It also provides 100% removal of base make-up and lipstick, and 99% removal of sunscreen, mascara, and eyeliner.
Certifications & Patents
CPSR Certified
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
Our brand is already well-established in the Republic of Korea market, gaining recognition through small-scale ads on search engine portals and strategic promotions on domestic social media. This led to significant interest from influencers, many of whom have successfully conducted group purchases with our products. However, we're just beginning to expand into the global market. Inspired by the success of many Korean small and medium-sized brands in markets like Europe, the US, and Japan. Dr.Melaxin is committed to constant R&D, innovative product development, and consumer education programs. Our goal is to make our brand more accessible and relatable to a wider audience worldwide, ensuring that we build meaningful connections with our customers while maintaining the high standards of innovation that set us apart.
Technology Features
1) INCI: Water, Glycerin, Disodium Cocoamphodiacetate,1, 2-Hexanediol, Sodium Chloride, Polyglyceryl-10 Laurate, Potassium Cocoyl Glycinate, Sorbitol, Butylene Glycol, Fragrance, Ethylhexylglycerin, Hexylene Glycol, Trisodium Ethylenediamine Disuccinate, Citric Acid, Niacinamide, Propanediol, Isopentyldiol, Camellia Japonica Flower Extract, Decyl Glucoside, Trifolium Pratense (Clover) Flower Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Centella Asiatica Leaf Extract, Cladosiphon Okamuranus Extract, Salix Alba (Willow) Bark Extract, Backhousia Citriodora Leaf Extract, Red 33 (CI 17200), Coffea Arabica (Coffee) Seed Extract, Bioflavonoids, Yellow 5 (CI 19140), Citrus Aurantium Bergamia (Bergamot) Leaf Extract, Brassica Oleracea Italica (Broccoli) Extract, Calamine, Pinus Densiflora Leaf Extract. 2) Formulation: Micellar-based foam-to-water transformation for deep yet gentle cleansing. 3) Packaging & Sustainability: Recyclable materials for eco-friendly disposal. 4) Unique Features: Unlike traditional oil-based cleansers, this formula lifts impurities without emulsification, reducing irritation. 5) Clinically Tested: Proven 4-in-1 cleansing action for deep pore purification, exfoliation, and hydration. 6) Availability: Available in the USA, Canada, Australia, and European countries (Netherlands, Estonia, Norway, Denmark, Lithuania, France, Moldova, Poland)
Sustainability Credentials & Certifications
Our brand is increasingly recognizing the importance of sustainability, an area we previously hadn't focused on as much as we should have. We are now actively exploring upcycled materials within the Republic of Korea. For example, one of our product lines, the OYSTER Line, is investing in the use of extracts derived from oysters harvested in Tongyeong, Republic of Korea. These oysters, which are either too large or have broken shells and cannot be sold as food products, are being considered as a source of cosmetic extract.
Additionally, we are internally idscussing trasitioning our product packaging container to PCR(Post-Consumer Recycled) materials as part of our commiment to sustainability. As for MELTING CLEANSER, we are working on launching refill packaging, with a targeted release planned for the second half of 2025. We are striving to implement these initiatives as quickly and effectively as possible to align with our goals for a more sustainable future.
How to use it
When it comes to removing makeup, Dr.Melaxin's MELTING CLEANSER changes the game. Pump it onto a dry face, no water on the face, and let the magic happen. Tired of the hassle of double cleansing? Or dealing with dry, unbalanced skin afterward? We've got you covered. Our Form-to-Water formula melts away even the heaviest makeup while the rich, bouncy bubbles deep-clean pores, leaving your skin fresh and hydrated. It's gentle enough for all skin types (yes, it's irritated tested!) but powerful enough to tackle stubborn waterproof mascara. No oils, no residue, no stress. Just clean, happy skin. Honestly, calling this cleanser a "GAME-CHANGER" might even be an understatement!
Market Positioning & Distribution Markets
We aim to globally by partnering with various types of H&B stores and pharmacy channels worldwide. Our goal is to make our products more accessible to consumers through trusted retail spaces that align with our brand values. Currently, our products are available through our own online store various e-commerce platform in Korea. Internationally, we collaborate with global beauty platforms and select major B2B distributors to reach a wider audience.
Website and/or Social Media Channels + Editorial Coverage
1) Dr.Melaxin US Website: https://drmelaxin.us 2) Tiktok(Global Account): https://www.tiktok.com/@dr.melaxin_global 3) Instagram(Global Account): https://www.instagram.com/dr.melaxin_global