NOBE Cooling Care Awakening Eye Serum

08/2024

RRP 24,90€ Our target audience thrives in urban surroundings, navigating through a bustling and social lifestyle. They value skincare solutions that not only reflect their active routines but also adhere to their high standards for cleanliness and effectiveness. They value stylish and environmentally friendly packaging while maintaining the integrity of ingredients. A conscious beauty consumer who appreciates natural ingredients. Market segment: skincare​ Target consumer: Man aged 25+ living in urban surroundings. Appreciates innovative, effective and natural solutions in skincare.

NOBE Cooling Care Awakening Eye Serum hydrates, soothes, and refreshes tired eyes with upcycled Fazer Xylitol®, aloe vera, and peppermint. The cooling applicator tip enhances the experience, reducing puffiness while oat-derived xylitol binds moisture, supports the skin’s microbiome, and strengthens the barrier. A true Nordic innovation, this lightweight yet potent formula includes squalane for deep hydration, leaving the eye area smooth and revitalized. Perfect for daily use, it awakens the eyes with a refreshing touch of Nordic nature. Suitable for all skin types, it can be used alone or layered with an eye cream for added hydration.

This eye serum is a true Nordic innovation, featuring upcycled Fazer Xylitol®—the world’s first oat-based xylitol—sustainably sourced from oat hulls. Known for its ability to bind moisture, xylitol provides deep hydration while cooling and calming tired, puffy eyes. Infused with aloe vera and peppermint, the formula soothes and refreshes, while squalane strengthens the skin barrier for a smooth, revitalized look. The cooling applicator enhances the experience, making it ideal for daily use. With 99.99% natural-origin ingredients, this fragrance-free, vegan, and allergy-certified serum offers clean beauty —perfect for all skin types.

Hydrates Refreshes – Upcycled Fazer Xylitol® aloe vera and squalane deeply moisturize and restore the delicate eye area Cooling Soothing Effect – Peppermint and the cooling applicator tip reduce puffiness and provide a refreshing sensation Strengthens the Skin Barrier – Oat derived xylitol supports the skin’s microbiome and enhances its protective barrier Lightweight Yet Potent – Absorbs quickly without heaviness making it ideal for daily use Nordic Innovation Sustainability – Features upcycled xylitol from oat hulls promoting eco conscious skincare Versatile Use – Suitable for all skin types can be used alone or layered with

At the core of this eye serum is upcycled Fazer Xylitol®— the first oat-based xylitol—sustainably sourced from oat hulls. With xylitol renowned for its ability to bind moisture, it offers deep hydration while supporting the skin’s microbiome and enhancing its protective barrier. Alongside this, aloe vera and peppermint soothe and refresh the eye area, while squalane strengthens the skin barrier to create a smooth, revitalized look. Lightweight yet potent, the formula absorbs quickly without heaviness, so it’s suited to daily use. Additionally, the product’s cooling applicator tip reduces puffiness and provides a refreshing sensation. The product is certified COSMOS Natural by Ecocert, is composed of 99.99% natural origin ingredients, and has been granted the Allergy Label by the Finnish Allergy Skin and Asthma Federation.

This product is certified COSMOS Natural by Ecocert and contains 99,99% natural-origin ingredients. This product has also been granted the Allergy Label by the Finnish Allergy, Skin and Asthma Federation.

NOBE Nordic Beauty multichannel marketing strategy utilizes various platforms to engage with customers. These include online platforms such as LinkedIn, Instagram, Facebook, TikTok, and the brand's website (nobenordicbeauty.com), as well as offline channels like physical stores and events. NOBE also leverages influencer partnerships and PR agencies to expand its reach through earned media.​ By actively engaging in organic and paid marketing initiatives across its own channels and collaborating with retailers on campaigns, NOBE ensures a seamless and integrated experience for customers across different touchpoints. This approach allows customers to interact with the brand in a way that is convenient and relevant to them, ultimately driving increased reach, improved engagement, and more effective sales outcomes. ​ #nobe #nordicbeauty #naturalbeauty

INCI: Aloe Barbadensis (Aloe Vera) Leaf Juice, Betaine, Squalane, Aqua, Glycerin, Sodium Levulinate, Xylitol, Mentha Piperita (Peppermint) Leaf Extract, Tocopherol, Lysolecithin, Sclerotium Gum, Mica, Xanthan Gum, Pullulan, Sodium Anisate, Silica, Citric Acid, Phytic Acid, Sodium Benzoate, Potassium Sorbate. Packaging: PE (20% PCR), PP (50% PCR).

Product is vegan, cruelty-free and 99,99 % naturally derived. The packaging is made of PE (20% PCR) and PP (50% PCR) (PCR= post-consumer recycled) plastic. The product is COSMOS Natural certified by Ecocert.

Innovation: This eye serum introduces Fazer Xylitol®, the world's first oat-based xylitol, which is sustainably sourced from oat hulls. This prebiotic ingredient effectively binds moisture, supports the skin's microbiome, and enhances hydration while delivering a cooling effect. The product also features a cooling applicator tip, elevating the application experience. Packaging & Design: The sleek, minimalist packaging aligns with modern aesthetics while prioritizing user experience. The cooling metal applicator provides a refreshing sensation, making application effortless and enhancing product performance. Designed for urban consumers who appreciate both functionality and style, the packaging reflects Scandinavian simplicity and sustainability. Sustainability & Ethics: With a focus on clean beauty, the serum contains 99.99% natural-origin ingredients and is certified COSMOS Natural by Ecocert. The upcycled oat xylitol underscores the brand’s commitment to sustainability by utilizing side streams of oat production. Additionally, the product is vegan, cruelty-free, and free from parabens, silicones, sulfates, mineral oils, and phthalates, making it an ethical choice for conscious consumers. Safety: Dermatologically tested and awarded the Finnish Allergy, Skin, and Asthma Federation Allergy Label, this serum is formulated to be safe and gentle for all skin types, including sensitive skin. The absence of fragrance and harsh additives ensures minimal risk of irritation. Ingredients & Formulations: The serum is infused with scientifically backed, skin-loving ingredients such as aloe vera and peppermint, which provide soothing and anti-inflammatory benefits. Squalane reinforces the skin's protective barrier, ensuring deep hydration. The lightweight, fast-absorbing formula makes it ideal for daily use. User Experience: Designed for individuals with active urban lifestyles, the serum offers a convenient and effective skincare solution. The cooling sensation from both the formula and the applicator tip provides immediate relief for tired, puffy eyes, making it a refreshing addition to any routine. Creativity: By incorporating an upcycled ingredient with proven skincare benefits, the product stands out as a unique, science-backed innovation in the beauty industry. The combination of oat xylitol, soothing botanicals, and a cooling applicator transforms eye care into a revitalizing experience. Product Claims & Benefits: The serum effectively hydrates, soothes, and refreshes the delicate eye area. Its cooling and anti-inflammatory properties help reduce puffiness and promote a revitalized appearance, catering to the needs of urban consumers who seek high-quality, sustainable, and results-driven skincare.

Distribution channels: Retails stores and online retailers , Semi-selected and Prestige​​ Distribution countries: Finland, Sweden, Denmark, Norway, Germany, Italy, Mexico, Spain and Cyprus.​​ Desired distribution: Globally

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