Mani Bright Nail Scrub by Londontown, Inc.

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

Mani Bright Nail Scrub launched in January 2025.

Retail Price & Fill Sizes

The price is $24 USD. Londontown products can be found in Retail and Professional channels. Our target customer: Women / Men, ages 25-55 who prioritize beauty, wellness, and clean formulas. Values high-performance beauty solutions that solve common concerns. Seeks practical, easy-to-use products that fit seamlessly into their routine.

Product Description (Function, Benefits, and Target Consumer)

Determined to create a solution after hearing from our customers that nail yellowing and discoloration is a major concern, our team developed a brightening, refreshing, and deep cleansing nail scrub that works like a whitening toothpaste but is optimized especially for use on nails. The result, Mani Bright Nail Scrub, is powered by an effective blend of brighteners, effective yet gentle cleansing ingredients, and nourishing Florium Complex, to leave nails looking their whitest and brightest and feeling sparkling clean.

Product Innovation

Inspired by whitening toothpaste, but re-engineered for nails to deliver maximum stain removal without harsh chemicals. ● Mani Bright Nail Scrub’s luxe formula uses a blend of powerful brighteners and conditioning natural botanicals Easy-to-use squeeze tube application and included double-sided brush allow for effortless, intuitive application and usage ● Formula features Florium Complex (Londontown’s proprietary blend of Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, Chamomile Extract, And Vitamin E) ● One-step solution that brightens, cleanses, and conditions without damaging nails—unlike harsh peroxide-based treatments.

Product Claims & Benefits

Instantly brightens nails by lifting stains and yellowing for a healthier, fresher appearance. Deep-cleans nail beds and the free edge—even under the nail—without stripping moisture. Safe for all nail types, including natural nails, gel, and acrylics. Formulated with Florium Complex, Londontown’s proprietary botanical blend of Rapeseed Flower Oil, Cucumber Extract, Garlic Extract, Evening Primrose Oil, Chamomile Extract, and Vitamin E for added nourishment. Easy-to-use with a mess-free squeeze tube and a built-in double-sided brush for effortless application. Supports nail health with continued use, preventing future dullness and discoloration.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

The Mani Bright Nail Scrub is composed of brightening actives, deep cleansing agents, and a nourishing Florium Complex to lift stains and leave nails sparkling. Florium Complex is Londontown’s proprietary botanical blend of rapeseed flower oil, cucumber extract, garlic extract, evening primrose oil, chamomile extract, and vitamin E. The formula also contains sodium carbonate to boost nail whiteness, calcium carbonate to remove stains and discoloration, and citrus extract to brighten. The tube of scrub comes with a double-sided brush, with the product brushed onto nails like toothpaste, for a brilliant finish.

Certifications & Patents

Londontown is PETA-certified. Londontown is certified vegan and cruelty-free.

Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)

● Email Marketing Campaigns ● Digital Advertising ● Social Media Education ● Earned PR & Editorial Features ● In-store promotions and events ● GWP for limited time ● GWP at certain times ● Seasonal gift sets for special promotions ● Collaborations with VIP events

Technology Features

INCI List Aqua (Water), Hydrated Silica, Glycerin, Sorbitol, Sodium Bicarbonate, Carthamus Tinctorius (Safflower) Seed Oil, Cucumis Sativus (Cucumber) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Brassica Napus Seed Oil, Citrus Limon (Lemon) Fruit Extract, Allium Sativum (Garlic) Bulb Extract, Oenothera Biennis (Evening Primrose) Flower Extract, Tocopheryl Acetate (Vitamin E), Cocamidopropyl Betaine, Cellulose Gum, Caprylyl Glycol, 1,2 Hexanediol, Parfum, Sodium Sulfate, Sodium Chloride, Cocamidopropyl Dimethylamine, Sodium Glycolate, D-Limonene, Linalool This product is: ✔ Certified Vegan, Cruelty-Free, Gluten-Free, Phthalate-Free, and Paraben-Free ✔ Packaging made with post-consumer recycled plastic ✔ Manufactured under GMP and ISO 22716 guidelines Mani Bright Nail Scrub was developed with sustainability and efficacy in mind, ensuring a clean formula that supports both nail health and environmental responsibility.

Sustainability Credentials & Certifications

Our sustainability practices include: ● The use of packaging and shipping materials made with post-consumer recycled plastics ● Eliminating outer packaging from our lakurs ● All of our manufacturers follow Good Manufacturing Practices (GMP) and ISO 22716 guidelines ● Londontown is a PETA-certified brand Londontown is: ● Certified Vegan ● Cruelty-Free ● Gluten-Free ● Phthalate-Free ● Paraben-Free

How to use it

Mani Bright Nail Scrub meets concept-creativity, product benefit, and innovation criteria. Inspired by whitening toothpaste but uniquely designed for nail care, we created a nailpaste that deep cleans and effectively targets nail yellowing, dullness, and discoloration, leaving nails feeling fresh and looking brilliant.

Market Positioning & Distribution Markets

Londontown is distributed in both Retail and Professional channels world-wide. Londontown offers luxurious nail products at mastige prices. Currently we can be found in several international countries including Switzerland, Norway, Australia, Mexico, Canada, Czech Republic, Sweden, Taiwan. We are interested to explore all potential opportunities.

Website and/or Social Media Channels + Editorial Coverage

Website: www.londontownusa.com Social Channels: Instagram (londontownusa) TikTok (londontownusa) Youtube (londontownusa)

IN PARTNERSHIP WITH

Mani Bright Nail Scrub

This product is a finalist in the category Nail Products of Cosmoprof 2025