Rhea Cosmetics
The_Lifter – Forehead and eyelid lifting effect treatment
This product offers a “Botox-like” lifting and firming effect for the eyelids and the forehead. The formula targets these areas’ low volume of adipose tissue and concentration. Ingredients include the biomimetic StretchPeptide, which emulates melatonin’s antioxidant and regenerative properties to combat protein glycation and lipid oxidation, thus promoting collagen production and encouraging elasticity and tone. Alongside this is MicroHyalu, a low-weight hyaluronic acid, to improve elasticity and skin hydration and enhance tightening, while preventing wrinkles caused by dehydration. And shea and cocoa butters offer emollient and nourishing properties. Efficacy tests found that when applied on volunteers twice daily for 30 days, the product demonstrated a 20% increase in skin elasticity and a visible lifting effect on the eyelids and smoothing of forehead wrinkles. It also acts to minimize descending eyebrows and eyelid heaviness.
Hall (Pavilion) and Stand Number: A6 - B5; Hall 29 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
This product is a finalist in the category Skin Care Products of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
10/15/2024
Retail Price & Fill Sizes
In Italy there is an increasing trend for all age segments, including that concerning young people, toward cosmetic medicine and surgery. They often think of fillers and botox as tools to do anti aging prevention, without thinking that it can also be done without needles and without changing the structure of one's face. Thus a new demand is emerging: treatments that do not distort features and expressions, without risk, but with increasingly efficient results. A new market for cosmetics is emerging: efficient, risk free non-surgical cosmetic treatments and products. The_Lifter price is €71,50 - 30 ml.
Product Description (Function, Benefits, and Target Consumer)
The_Lifter is designed to act on the upper third of the face from the hairline to the beginning of the cheekbones where the low presence of adipose tissue and the presence of many mimic muscles facilitates the formation of wrinkles commonly called “expression lines”. With the time passing, these wrinkles tend to become more pronounced and visible even in resting conditions. Their deepening contributes to a tired and aged appearance of the face. By applying The_Lifter every day after the usual facial cream, massaging the product with outward smoothing motions till absorption helps minimize also descending eyebrows and eyelid heaviness.
Product Innovation
Cosmetic anti-aging alternatives evolve to replicate aesthetic medicine without side effects. While aesthetic treatments correct imperfections, cosmetology focuses on prevention. The_Lifter targets the upper third of the face, addressing wrinkles, sagging brows, and heavy eyelids. Inspired by procedures like Botox, canthopexy, and blepharoplasty, it delivers an instant lifting and firming effect. Its formula includes botox-like ingredients that mimic botulinum toxin’s ability to relax facial muscles, smoothing expression lines. One key ingredient is StretchPeptide, a biomimetic oligopeptide that reduces inflammation triggered by IL-33, an alarm signal linked to circadian hormone imbalances like melatonin deficiency due to sleep deprivation. Acting like melatonin, it fights glycation, oxidation, and strengthens skin defenses. A study on 24 women (50-64 years, sleeping 5-6 hours) showed remarkable results: a 9% eyelid lift in 68% of participants after a month, 7% reduction in under-eye bags within two weeks, and 12% less dark circles in just seven days. Efficacy tests on The_Lifter were conducted on volunteers aged 25-60. Applied post-cleansing and after their usual Rhea cream twice daily for 30 days, results showed a 20% increase in skin elasticity and a visible lifting effect on the eyelids, smoothing forehead wrinkles.
Product Claims & Benefits
The concept behind the whole The_Zone line is to redesign facial features with a technical approach used in cosmetic medicine where the areas of the face are divided into 3 sections and the treatments dedicated to each section differ because of different concerns. In particular, The_Lifter is focused on the upper third of the face and related concerns. Expression lines in the forehead and around the eyes are smoothed and minimized with a botox-like effect. Eyelids that lost tone are lifted and the eyes look decongested and more open, without signs of fatigue, puffiness or dark circles.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
This product offers a “Botox-like” lifting and firming effect for the eyelids and the forehead. The formula targets these areas’ low volume of adipose tissue and concentration. Ingredients include the biomimetic StretchPeptide, which emulates melatonin’s antioxidant and regenerative properties to combat protein glycation and lipid oxidation, thus promoting collagen production and encouraging elasticity and tone. Alongside this is MicroHyalu, a low-weight hyaluronic acid, to improve elasticity and skin hydration and enhance tightening, while preventing wrinkles caused by dehydration. And shea and cocoa butters offer emollient and nourishing properties. Efficacy tests found that when applied on volunteers twice daily for 30 days, the product demonstrated a 20% increase in skin elasticity and a visible lifting effect on the eyelids and smoothing of forehead wrinkles. It also acts to minimize descending eyebrows and eyelid heaviness.
Certifications & Patents
Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skins.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
In-Institute, The_Zone product line and professional treatment was launched under the claim “Each centimeter of your skin deserves attention” to underline the innovative approach to the specific areas of the face. The whole Total Zone treatment is a 80’ professional treatment composed of three “Prophases”: UpZone dedicated, indeed, to forehead and eyelids, MidZone, specific for the cheekbones and lip contour, and LowZone specific for the neck and jawline. The three homecare products, The_Lifter - Forehead and eyelid lifting effect treatment, The_Plumper – Cheekbone and lip contour volumizing treatment, and The_Shaper – Neck and jawline defining treatment follow a prescription to help maintaining the results obtained with the treatment. Since both the treatment and the products are accompanied by specific maneuvers to make the most out of them, the Dermotechnologist (Rhea’s estethician) will be trained to perform and convey this specific launch. The offline strategy includes B2B communication with publications in trade magazines and initiatives in beauty salons, such as dedicated marketing media like posters, leaflets and displays to capture customers' attention. Trial doses will be given with a special Discovery box to make the client try the three retail products together. A special press day will be held to invite beauty journalists try the new The_Zone treatment and receiving the new retail products as a gift. The online strategy will include a B2C communication through different types of content: texts, videos, images, reviews, and posts published on Rhea's social networks. The_Zone treatment and products will also be the part of an advertising strategy on ELLE and Marie Claire Italy both on the paper magazine and their websites’ homepage.
Technology Features
The star active ingredient is the biomimetic “StretchPeptide” able to imitate the properties of melatonin against protein glycation and lipid oxidation. StretchPeptide mimics the antioxidant and regenerative properties of melatonin by preventing structural deformation of collagen due to skin aging. Provides elasticity and tone by reducing the appearance of wrinkles. In addition, thanks to ultra-low molecular weight Hyaluronic Acid, The_Lifter improves elasticity and skin hydration to smooth and prevent wrinkles and expression lines caused by dehydration. In fact, MicroHyalu weighs less than 10KDa and easily passes the transdermal barrier by penetrating the stratum corneum up to 120μm for an enhanced tightening and moisturizing effect. StretchPeptide and MicroHyalu are associated to Shea and Cocoa butter as natural ingredients with strong emollient and nourishing properties. The twist-open cap of the tube is designed to make it easy to dispense the right amount of product. The product is suitable for any skin type, in particular damaged and atonal skin.
Sustainability Credentials & Certifications
Rhea’s cosmetic products are studied and developed by the R&D department and manufactured in the Industry 4.0 production facilities at the headquarters of Bologna, Italy. To guarantee the highest level of safety and hygiene, the entire manufacturing process follows the most restrictive GMP (Good Manufacturing Practice) regulations and, as of this year, after meticulous procedures and rigorous audits, Rhea Cosmetics is officially ISO 22716 certified, a major milestone in its ongoing commitment to excellence. This international standard, specific to the cosmetics industry, guarantees the highest safety and sanitation standards for the product at all stages of its creation: from production and packaging, to inspection, to storage and shipping. At Rhea Cosmetics products are created with the awareness that from our central role as human beings comes great responsibility. That is why all of Rhea’s products are Vegan certified: 100% free from animal derived substances as certified by Vegan OK, the most widely used ethical standard for vegan products in the world. With the same goal of having the least possible impact on the environment, products are manufactured in small batches to ensure their constant freshness and the least waste of material as possible. The manufacturing process’ energy needs are entirely covered by an internal photovoltaic system and a closed-circuit system for recycling water. All raw materials are selected and sourced from certified suppliers and part of these, in collaboration with the University of Bologna, are recovered from unsold fresh produce of local suppliers: vegetables and fruit to obtain phytoceutical actives at 0 km and with 0 waste. Every formulation is Dermatologically Tested and special attention is reserved to the most reactive and intolerant skins thanks to the Sense range, Dermatologically Tested on Sensitive Skin.
How to use it
The_Lifter is part of The_Zone professional product and treatment line, the new frontier of anti-aging skincare inspired by aesthetic medicine. The_Zone is a group of three targeted and localized treatments in institute paired with homecare multiple solutions that redesigns facial features with latest generation active ingredients. In particular, The_Lifter reinforces the action of the Upzone in-institute treatment, localized to the forehead and eyelids by reactivating collagen and elastin production by the fibroblast, with a filling and redensifying action on the dermal furrows of the upper third of the face. If botox paralyzes muscles by blocking certain nerves as a muscle relaxant, The_Lifter as a botox-like effect cosmetic prevents structural deformation of collagen, makes the skin more elastic and prevents imperfections due to skin aging. Its clay texture was specifically designed to obtain this effect. In fact, its clay-based paste has been placed in a dense excipient to perform a settling action on wrinkles and eyelid lifting due to the drying effect of the clay itself. The product's treating action is closely related to its dense, viscous texture, and the tube packaging with a cannula lends itself well to the dispensing of such a peculiar product that stands out from the rest of the lifting products with silicones that are unlikely to achieve long-term results. The use of the three The_Zone retail products helps obtain a “cosmetic contouring” which works as a make-up contouring, but with a twist. It enhances different areas of the face with light and opacity for a natural, defined look. The_Lifter’s clay mattifies the forehead and eyelids for an even look without unwanted shine. Considering the 10 steps of Korean skincare routine, The_Lifter will perfectly fits as an 11th essential element right before the application of facial cream.
Market Positioning & Distribution Markets
The_Lifter is currently available in Italy and in all Rhea Cosmetics’ distribution countries in and out of Europe: Russia, Ukraine, Lithuania, Uzbekistan, Czech Republic, Austria, Switzerland, Belgium, Estonia and Canada. It can be mainly sold as a homecare treatment by the Rhea Cosmetics Accredited Institute or can be purchased online on the official e-commerce and our foreign partners e-commerce platforms for an increased price. With the intention of explanding Rhea Cosmetics’ coverage on foreign markets, the focus of our Export Sales Department is now primarly on Middle Eastern and Asia/Pacific countries that might start distributing both the brand retail products and professional treatments.
Website and/or Social Media Channels + Editorial Coverage
On the website (www.rheacosmetics.com) The_Lifter will have its own page with all product information explained in a friendly tone of voice. It will be possible to ask for an online consultation using the dedicated chat found on the site. On social (IG: rheacosmetics.official, FB: RHEA Cosmetics) the product will be advertised with posts and reels realized by UGC creators. Social media posts, videos and informative WhatsApp messages that the beauty center can directly forward to all its clients will be uploaded to the private Facebook group dedicated to Rhea beauticians.