Biofactoria Naturae Et Salus S.A.
Aloe Vera Cubes Naturae Cosmetic
These aloe vera cubes are simply treated and coated with wax, to create a product that’s akin to experiencing the juice from an aloe vera plant. Their ingredients are Aloe barbadensis leaf, citric acid, potassium sorbate, and sodium benzoate, and the product is composed of the pulp of aloe vera, without added water. The cubes hydrate, soothe, and help to repair the skin, and provide anti-aging benefits. The aloe vera cubes can be adapted to customers’ needs, using the aloe vera as a moisturizer, mask, to treat under-eye circles, to combat inflammation, to offer skin regeneration, and to treat skin post-depilation and shaving, or to treat sunburn.
Hall (Pavilion) and Stand Number: H4A; Hall: 21 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
This product is a finalist in the category Green & Organic of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
Its launch is planned at Cosmoprof Worldwide Bologna 2025
Retail Price & Fill Sizes
The price of each of our boxes will be about 8.5€/9€. The target audience we want to impact with this product are both men and women between 25 and 65 years of age, with a medium-high income, who like to take care of themselves and are conscious of skin care.
To reach them, the markets we want to go to are both cosmetic professionals and superstores.
Product Description (Function, Benefits, and Target Consumer)
Aloe Vera cubes, natural and pure, treated and coated with wax to achieve a new concept of natural cosmetics, stable and adapted to the consumer's daily life.
This is a clear product that does not generate doubts as to the composition, being pure aloe vera, natural, without added water, which brings to the skin all the benefits of the plant.
Naturae cosmetic has managed to transfer nature to a new concept of cosmetics.
Product Innovation
Our product is 100% aloe vera, we bring the plant from the field to the consumer. Unlike other cosmetics that offer aloe vera products with a very small percentage, our product is the original plant, we want the customer to feel nature close to him. Taking advantage of all the benefits that nature can give us.
In addition, in the format we offer it, the customer can take the product anywhere and use it at any time. It can be used to refresh the skin after sunbathing or to cure a sunburn, among many other applications. This new and disruptive natural cosmetic has been designed so that the consumer can use it as and when he/she wants, adapting the cosmetic to the needs of each consumer, experimenting with the different ways of use and applications.
Product Claims & Benefits
Hypoallergenic product. Hydrates, refreshes and helps to repair the skin. Antioxidant effect. Anti-aging effect. Non-irritating to the eyes. Cools and soothes the skin. Ideal for sensitive skin. Dermatologically tested.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
These aloe vera cubes are simply treated and coated with wax, to create a product that’s akin to experiencing the juice from an aloe vera plant. Their ingredients are Aloe barbadensis leaf, citric acid, potassium sorbate, and sodium benzoate, and the product is composed of the pulp of aloe vera, without added water. The cubes hydrate, soothe, and help to repair the skin, and provide anti-aging benefits. The aloe vera cubes can be adapted to customers’ needs, using the aloe vera as a moisturizer, mask, to treat under-eye circles, to combat inflammation, to offer skin regeneration, and to treat skin post-depilation and shaving, or to treat sunburn.
Certifications & Patents
-
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
We will show different ways of consumption and applications, showing how each consumer can adapt the aloe vera cube to their needs, such as direct treatment, hydration, masks, treatment of under-eye circles, inflammation, skin regeneration, post-depilation and shaving, etc.
Technology Features
Ingredients: Aloe Barbadensis leaf, citric acid, potassium sorbate, sodium benzoate. The product is composed of the pulp of Aloe Vera, covered by a thin coat of wax that has a strip to be able to open the product. As for the packaging, it consists of an envelope where our product will be inside. These envelopes go inside a cardboard box, where there are 5 envelopes. Both individual sachets and boxes of 5 sachets are available on the market.
Sustainability Credentials & Certifications
Naturae, we use only certified organic aloe vera grown in our fields in Seville, following a sustainable production concept.
How to use it
Concept - creativity: aloe vera cubes
Ingredients: aloe vera barbadensis leaf, citric acid, potassium sorbate, potassium benzoate.
packaging and design; thin wax coating covering our aloe vera pulp, this product is placed inside a doypack.
Innovation; world's first product, unlike other cosmetic brands that offer products with aloe vera in a minimum %, our product is 100% Aloe Vera.
Product benefits; hydrates, helps repair the skin, soothes, anti-aging, ideal for sensitive skin, dermatologically tested.
Sustainability: sustainable and environmentally conscious production process.
User experience: naturae cosmetic brings nature closer to the customer's comfort.
Market Positioning & Distribution Markets
The initial approach will be to sell the product in the Spanish, Portuguese, French, Italian, German and UK markets.
We want to position the product in cosmetic chains and supermarkets, and in natural and organic cosmetic lines.
Website and/or Social Media Channels + Editorial Coverage
website: www.naturaecosmetic.es
ig: naturaecosmetic