Better Way (Asia) Limited; Country: China
Mistine Soft Matte Essence Air Cushion
This cushion foundation offers a moist, non-cakey finish that lasts for 12 hours. Its formula includes an avocado essence-wrapped powder technology that promotes soft skin and prevents creasing. Alongside this is a fine “polishing beads” powder, for a finish that appears smooth and light; and a light-control film system that adjusts the refractive index of light to create a luster on the skin, hide blemishes, and result in a transparent make-up effect. Within the compact, a mesh layer helps to deliver a soft-mist finish. The formula offers make-up that lasts for 12 hours and resists water, sweat, and friction. The compact’s green tone, meanwhile, is inspired by Thailand’s bright, uplifting colors.
Hall (Pavilion) and Stand Number: B29-C30; Hall: 26 Specify if Mother Company or Distributor: Mother Company (Brand Owner)
This product is a winner in the category Make Up Products of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
10/2024
Retail Price & Fill Sizes
Price：RMB 199
Target consumers ：Female makeup users aged 18-35，
Market segments：Liquid foundation，Air Cushion, BB cream
Product Description (Function, Benefits, and Target Consumer)
Inspired by the colourful culture of Thailand, the MISTINE Siam series of air cushion has a unique and eye-catching appearance. It has applied for out-look design patent protection as well. The formula is delicate and lightweight, with an ice silk mesh to create a premium soft mist finish. The product has won a lot of prizes like the bilibili platform Z100 Goodies of the Year, BEAUTY Beauty Magazine Recommended Goodies and so on.
Product Innovation
Suitable for most skin types: Suitable for dry, mixed oily and oily skin types, including sensitive skin. The formula is gentle and non-irritating, ensuring peace of mind for a wide range of users.
Lightweight, Natural Look: Lightweight, non-fake makeup that can be layered for an everyday, natural look.
Water and Sweat Resistant: Tested to be water and sweat resistant, it is suitable for most outdoor scenarios.
Efficacy: Skin care ingredients are added to the product, which not only creates a beautiful make-up effect, but also moisturises and soothes the skin.
Easy to carry: The packaging is compact and easy to carry, which meets the needs of on-the-go make-up application.
Product Claims & Benefits
Efficacy: SGS certification: 12 hours of long-lasting makeup, 24-hour anti-makeup dulling, 24-hour concealing and water, sweat & friction resistant test reports；
Skin nourishing ingredients: ASTAXANTHIN,ERGOTHIONEINE,TOCOPHEROL,HAEMATOCOCCUS PLUVIALIS EXTRACT,NYMPHAEA ALBA SEED OIL, etc.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
This cushion foundation offers a moist, non-cakey finish that lasts for 12 hours. Its formula includes an avocado essence-wrapped powder technology that promotes soft skin and prevents creasing. Alongside this is a fine “polishing beads” powder, for a finish that appears smooth and light; and a light-control film system that adjusts the refractive index of light to create a luster on the skin, hide blemishes, and result in a transparent make-up effect. Within the compact, a mesh layer helps to deliver a soft-mist finish. The formula offers make-up that lasts for 12 hours and resists water, sweat, and friction. The compact’s green tone, meanwhile, is inspired by Thailand’s bright, uplifting colors.
Certifications & Patents
ISO9001
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
We will use most of the popular social medias e.g RED, Weibo and Wechat in China; Face book, Instagram and Twitter in overseas to arouse brand and product awareness first. Then further promote the brand and product by co-operating with KOLs to do live streaming in Tmall, Dou Yin, Kuaishou in China and Face book and Tik Tok in overseas. Then we can distribute and sell our products in both on-line and off-line shops. We will have a lot of off-line events, e.g. exhibitions, pop up stores etc to promote our technologies and unique packaging so that customers will trust our brands and buy our products with confidence.
Technology Features
1.Exclusive avocado essence wrapped powder technology, soft skin, prevent creasing even in autumn and winter
2.Add ""polishing beads"" powder which is fine to 0.3 microns, and the makeup is fine and smooth, giving the skin a polishing SPA, and has a clear and light makeup feeling
3.The innovative ""light control film"" system can adjust the refractive index of the light source to reproduce the luster of the skin, hide the defects with light, and make the makeup transparent, like a second layer of good skin.
Sustainability Credentials & Certifications
This product is in interchangeable packaging and we encourage recyclable and interchangeable product formats.
How to use it
Packaging: Double-layer design with transparent outer layer and colourful inner layer. Thailand's colourful colour culture is the inspiration for the colour scheme of the inner layer. It creates a sense of light and colourful double-layer packaging. Very eye-catching!
Make-up effect: Fine and smooth and creating a matte light and translucent make-up effect. 12h long-lasting make up with oil-control.
Portability & Social Attributes: The packaging design is lightweight, easy to carry and ideal for make-up touch-ups. While the packaging is beautiful and colourful, so you can open up social topics with friends.
Market Positioning & Distribution Markets
Market positioning:Tropical Youth Energy Beauty
Distribution countries:China, Southeast Asia, USA
Desired distribution countries:Europe, America, Middle East, New Zealand, Australia
Website and/or Social Media Channels + Editorial Coverage
Instagram：https://www.instagram.com/mistine_official/
Facebook: https://www.facebook.com/MISTINECOSMETICSTH
Tiktok: https://www.tiktok.com/@mistine_official
Website: https://www.mistineglobal.com