This product is a winner in the category Hair Products of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
01/20/2025
Retail Price & Fill Sizes
Probio 6 Melanocell Shampoo is priced at 33,000 KRW and targets individuals experiencing hair loss or weakened hair. It appeals to consumers who seek expertise, proven results, and a focus on enhancing beauty. With a growing demand for sustainability, authenticity, and inclusivity, Probio 6 Melanocell Shampoo is unisex and formulated with environmentally responsible practices. Key market segments include beauty salons, hairdressers, and also aesthetician shops, where the product is primarily promoted to ensure professional results and care for those seeking effective hair loss solutions and healthy scalp.
Product Description (Function, Benefits, and Target Consumer)
Probio-6 Melanocell Shampoo is a revolutionary all-in-one treatment that eliminates the need for conditioner. Powered by cutting-edge biotechnology, it balances the scalp's microbiome with probiotic ingredients and protects from UV rays with Naflex™ 10, a patented herbal complex. Formulated with caffeine, niacinamide, biotin, and lactobacillus ferment extract, it promotes healthy hair growth, strengthens, and improves elasticity. It also addresses hair loss by tackling both internal and external factors, reducing excess sebum, and soothing irritation. Clinically tested for improved scalp health, this shampoo deeply cleanses, leaving hair bouncy, healthy, and vibrant with every use.
Product Innovation
Probio-6 Melanocell Shampoo is innovative due to its multi-functional formula, addressing several hair and scalp concerns in one easy step. Unlike traditional shampoos, it eliminates the need for a conditioner by providing a silky, smooth finish that leaves hair feeling soft and manageable. The shampoo not only cleanses but also treats the scalp, helping to regulate pH balance for optimal scalp health. Its unique formula supports melanin synthesis, slowing the appearance of grey hair and enhancing hair color for a brighter, healthier look. Additionally, it targets hair loss by strengthening follicles and improving scalp vitality, offering a comprehensive solution for hair health. With its all-in-one benefits, Probio-6 Melanocell Shampoo simplifies your hair care routine while delivering visible, long-lasting results.
Product Claims & Benefits
Probio 6 Melanocell Shampoo is an advanced anti hair loss treatment designed to deeply cleanse scalp pores while strengthening hair follicles to reduce shedding and thinning Infused with beneficial probiotics it maintains the scalp’s bio balance soothes irritation and prevents premature graying by reinforcing melanin production Its rich formula removes excess oil and buildup keeping the scalp fresh and healthy Ideal for those with damaged hair from frequent treatments oily or dry scalps or anyone seeking an all in one shampoo solution it nourishes and revitalizes hair leaving it strong soft and resilient—all without the need for additional treatment.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
Eliminating the need for conditioner and treating myriad hair and scalp concerns in one step, this anti hair-loss shampoo balances the scalp's microbiome with probiotic ingredients and protects from UV rays. Among its ingredients are Naflex™ 10, a patented herbal complex that shields hair from UV rays and external irritants while supporting scalp health. Caffeine, meanwhile, stimulates circulation to encourage hair growth; niacinamide improves scalp barrier function and reduces irritation; biotin strengthens hair follicles, promoting elasticity and resilience; and Lactobacillus ferment extract helps maintain a balanced scalp microbiome, soothing and nourishing the skin. The shampoo additionally acts to prevent premature graying by supporting melanin synthesis, slowing the appearance of gray hair and enhancing hair color for a brighter, healthier look. The shampoo works to prevent hair loss, improve texture, and restore shine.
Certifications & Patents
Naflex™ 10 is the patented ingredient in Probio6 Melanocell Shampoo, developed in collaboration with Woobo Oriental Medical Center. Derived from a modified Goa-Gi-Um herbal remedy, it actively stimulates melanin synthesis in hair follicles, helping to prevent premature graying caused by UV exposure. This advanced formula not only maintains natural hair color but also strengthens and protects hair from environmental damage. Research on B16F10 melanoma cells has demonstrated its effectiveness in regulating melanogenesis, which is essential in preventing hypopigmentation disorders. Additionally, Naflex™ 10 soothes sensitive scalps, reduces irritation, and promotes overall scalp health for vibrant, youthful-looking hair.
Sonimedi Co. prioritizes quality, safety, and sustainability with key certifications including ISO 9001, ISO 22716, CGMP 22716, and ISO 14001. These certifications demonstrate its commitment to high-quality standards, cosmetic product safety, environmental responsibility, and regulatory compliance, establishing the company as a trusted leader in the global cosmetics industry.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
Due to the rise in online e-commerce and the need to differentiate our skincare products, we have embraced both online and offline channels. Our efforts have included promoting our products through social media marketing, managing and engaging with customers, and gathering valuable feedback, particularly through our global Instagram account, which boasts over 181,000 followers worldwide.
Moving forward, our plans involve launching global e-commerce marketing campaigns that aim to establish a robust brand presence on a global scale. Our primary focus will be on promoting digital content and building brand loyalty among individuals aged 30 to 40, who have an increasing purchasing power. To achieve this, we will leverage popular social media platforms like TikTok, Instagram, and Facebook, while ensuring the delivery of high-quality products.
Technology Features
Probio-6 Melanocell Shampoo offers a powerful blend of ingredients to promote healthy, vibrant hair. Naflex™ 10, a patented herbal complex, shields hair from UV rays and external irritants while supporting scalp health. Caffeine stimulates circulation to encourage hair growth, while Niacinamide improves scalp barrier function and reduces irritation. Biotin strengthens hair follicles, promoting elasticity and resilience. Lactobacillus Ferment Extract helps maintain a balanced scalp microbiome, soothing and nourishing the skin. Together, these ingredients work synergistically to prevent hair loss, improve texture, and restore shine, ensuring long-lasting, healthy hair.
The packaging of Probio-6 Melanocell Shampoo is elegant, simple, and sophisticated, designed with a professional-use aesthetic that conveys premium quality and advanced skincare technology.
Sustainability Credentials & Certifications
OVACO, a brand under the Sonimedi Co. & Bio Cell Fusion Science Institute, is deeply committed to sustainability, ethical practices, and social responsibility. Our dedication extends across various critical factors, ensuring that our products and processes are aligned with the highest standards of environmental and ethical stewardship. While currently progressing towards obtaining cruelty-free certification, we are resolutely dedicated to ensuring that none of our products or ingredients are tested on animals. We are actively engaged in this process to provide our customers with the assurance that our products align with their ethical values. Our brand is committed to using sustainable materials in our product formulas to minimize environmental impact. We prioritize the use of natural, eco-friendly ingredients that not only benefit the skin but also contribute to a healthier planet. Additionally, our packaging is designed with sustainability in mind, focusing on reducing waste and environmental footprint. We strive to provide sustainable packaging solutions that are either biodegradable, recyclable, or made from recycled materials. Throughout our manufacturing and distribution processes, we maintain a steadfast commitment to sustainable practices. This includes minimizing our environmental footprint through energy-efficient operations, waste reduction, and responsible sourcing of materials. We prioritize sustainable materials in our product formulations to ensure that our impact on the environment is as minimal as possible. As a brand that stands for fair trade and ethical practices, we are dedicated to supporting local communities and ensuring that our sourcing practices uphold the highest ethical standards. By prioritizing fair trade and ethical sourcing, we contribute to the well-being of the communities from which we source our ingredients. In our pursuit of reducing waste, we are actively exploring and implementing refillable solutions for our products. This approach not only minimizes packaging waste but also encourages a sustainable and circular approach to product usage. At Sonimedi, we are committed to fostering diversity and inclusion within our company and our brand. We believe in creating an environment that celebrates differences and ensures equal opportunities for all. By integrating these commitments into our brand ethos, we are steadfastly dedicated to decreasing waste, reducing our carbon footprint, providing sustainable packaging, committing to ethical work practices, and respecting human rights. These principles are fundamental to our identity and guide our ongoing efforts to operate as a responsible and sustainable brand.
How to use it
Probio-6 Melanocell Shampoo meets key evaluation criteria in the hair care sector by introducing significant advancements in both formulation and clinical efficacy. It pushes the boundaries of hair care with its all-in-one functionality, offering both scalp treatment and hair nourishment, eliminating the need for additional conditioners or treatments.
In clinical testing, the shampoo showed proven results after just two weeks of use. Human application tests demonstrated a noticeable improvement in scalp scaling, with a significant reduction in excessive sebum secretion. This helped to address the underlying causes of scalp irritation and dryness. Furthermore, the product was shown to reduce dead skin buildup caused by lack of moisture, improving overall scalp health.
By targeting multiple concerns—such as scalp imbalance, hair loss, and premature greying—Probio-6 Melanocell Shampoo stands out as a groundbreaking solution in the hair care industry. The product’s clinical validation and scientifically backed benefits ensure that it aligns with industry standards for safety, effectiveness, and innovation, making it a reliable and cutting-edge choice for consumers seeking healthier hair and scalp care.
Market Positioning & Distribution Markets
Our Main distribution channel is e-commerce and beauty salons. While we have reliable physical locations like stores spas and beauty salons we have opted to select social media platforms This approach allows us to reach a vast number of prospective customers upon introducing our new product to the market through our phones and electronic devices Due to the rise in online e-commerce and the need to differentiate our skincare products we have embraced both online and offline channels Our efforts have included promoting our products through social media marketing managing and engaging with customers and gathering valuable feedback, particularly through our global Instagram account which boasts over 181 000 followers worldwide. We welcome the opportunity to connect with all countries that appreciate and love our cosmetics.
Website and/or Social Media Channels + Editorial Coverage
ovaco.net