UPF 50+ Protection Gloves

14/09/24

MRP - $ 16.81 (PAIR OF 3) TARGET CONSUMER - WOMEN BETWEEN AGE OF 21 TO 50. MARKET SEGMENTS - SALON CHAINS FOR B2B BUSINESS

The Indian nail salon market is experiencing significant growth, with 10% CAGR indicating a strong consumer shift towards gel manicures over traditional nail polish. This surge made us realize a critical health concern of the potential harmful effects of UV light exposure. UV radiation, particularly UVA, is associated with increased risk of skin-aging & certain types of skin cancer. Recognizing this unmet need for consumer protection, we formulated these UPF gloves. These are designed to mitigate the risks associated with UV exposure during gel manicure procedure, allowing consumers to enjoy the benefits of gel manicures without compromising their hand health.

FIRST IN THE MARKET While the gel nail market has experienced significant growth, the potential risks of UV radiation exposure from LED curing lamps have been largely overlooked. We are the first in the Indian market to address this concern by developing a specialized UPF formulation designed to mitigate the harmful effects of prolonged exposure to these lamps. NOT SO COMMON UPF CONCEPT Despite the prevalence of SPF-rated sunscreens, the concept of UPF for fabrics remains largely unknown in the Indian market. In order to mitigate the risks of UV light during gel nail procedure as the need of the hour. We are the first one to address this problem and innovate a proper solution for this sector and market segment. UPF 50+ PROTECTION Ultraviolet Protection factor (UPF) indicates how much UV radiation (both UVA & UVB) a fabric allows to reach your skin. So, these UPF 50+ Gloves block 98% of the UV radiation and allow only 1/50th to penetrate, thus reducing your exposure to the harmful effects of UV light.

PROTECTS SKIN FROM HARMFUL UVA & UVB RAYS HYDRATES, NOURISHES & MOISTURIZES DELAYS PREMATURE AGING PROTECTS AGAINST SUNBURN PREVENTS SKIN IRRITATION PREVENTS HYPERPIGMENTATION REVIVES DULL, DRY & DEHYDRATED SKIN

In light of the growing popularity of gel manicures, these gloves are intended to limit the exposure to UV rays that are a part of a gel manicure process. Given that UV radiation, particularly UVA, is associated with an increased risk of skin aging and certain types of skin cancer, Mintree has developed these gloves to offer UPF 50+ protection. They act to protect against UVA and UVB rays, while an accompanying cream protects against premature skin aging. The accompanying lotion is applied before putting the gloves on, and its ingredients include ceramides, peptides, niacinamide, hyaluronic acid, shea butter, olive squalene, and omega-3 fatty acids to nourish and moisturize. And a blend including licorice root, ginger root, and gotu kola, alongside retinol, nano-collagen, and vitamin E helps to delay skin aging. The gloves are then placed on top, and the fingertips removed so the manicure can be performed.

CERTIFICATIONS FOR UPF LOTION (GLOVES EXCLUDED) CERTIFIED ORGANIC CERTIFIED CRUELTY-FREE CERTIFIED NON-GMO CERTIFIED VEGAN SULPHATE FREE SILICONE FREE PARABEN FREE CHEMICAL FREE CE CERTIFICATION GMP CERTIFICATION PATENTS - N/A

To maximize our reach and impact, we implement a multi-pronged marketing strategy. DIGITAL DOMINANCE Leveraging the power of social media platforms, we collaborate with influential beauty bloggers and vloggers to create engaging content showcasing the product's ease of use, benefits, and stunning results. We also utilize online marketplaces to connect with a wider audience. CONTENT IS KING Through compelling content marketing, we educate consumers about the product's unique advantages, inspiring them to try it. USER-GENERATED ADVOCACY By encouraging user-generated content and reviews, we foster a community of satisfied customers who can vouch for the product's efficacy. INFLUENCER IMPACT By giving hampers to renowned beauty editors, celebrities, and other influential figures, we generate buzz around the product and garner media attention. By combining these strategies, we aim to establish a strong brand presence, attract a diverse customer base, and solidify our position as a leading beauty brand.

INTENSITY OF THE LIGHT LED lamps used during the gel nail procedure emit light in the UV-A range of 365-405 nanometers (nm) with the intensity (irradiance) being at 30-50 milliwatts per square centimeter (mW/cm2). While UV-A is less harmful than UV-B or UV-C, prolonged exposure can cause skin cancer, premature aging, skin irritation & sunburn. DOUBLE LAYER OF PROTECTION These innovative UPF protection gloves, Enriched with a hydrating lotion, provide a dual layer of defense for your hands. First step being the lotion leaves your hands feeling nourished & moisturized. The second layer being the gloves that’ll safeguard your hands against the harmful UV rays emitted by LED lamps used in gel nail polish procedures. HYDRATING & PROTECTING INGREDIENTS The blend of 5 types of Ceramides, Peptides, Niacinamide, Hyaluronic Acid, Shea Butter, Olive Squalene, Omega-3 fatty acids and more that keep your hands & skin nourished, hydrated & moisturized. The blend of different types of Organic Extracts such as Licorice root, Ginger root, Gotu kola, Bilberry, Japanese Honeysuckle flower, Witch Hazel, Green tea, Mulberry & more with Retinol, Nano-Collagen, Vitamin A, Vitamin E & Alpha Arbutin helps to protect the skin from harmful UV rays & delays skin-aging.

Mintree is at the forefront of conscious beauty, offering a range of premium, certified organic, and 100% vegan products. Mintree's commitment to diversity and inclusion is reflected in our gender-inclusive culture and 80% women-led workforce. By embracing an LGBTQ+-friendly environment, we create a welcoming space for all. Mintree is dedicated to sustainable practices. This shift, combined with our extensive use of wood and glass in our product packaging, demonstrates our commitment to minimizing environmental impact and promoting a greener future. INCENTIVES FOR RECYCLING Recycling needs to be a habit, not just a concept. That’s why we offer incentives to salons and customers who return used packaging. Together, we’re creating a culture where recycling becomes second nature. WASTE MANAGEMENT PARTNERSHIPS We’ve partnered with waste management companies in seven cities to ensure our packaging is collected and recycled effectively. And we’re working to expand this initiative even further.

The Indian nail salon market is experiencing significant growth, with a 10% CAGR indicating a strong consumer preference shift towards gel manicures over traditional nail polish. This surge made us realize a critical health concern of the potential harmful effects of UV light exposure. UV radiation, particularly UVA, is associated with increased risk of skin-aging & certain types of skin cancer. Recognizing this unmet need for consumer protection, we formulated these UPF protection gloves. These gloves are designed to mitigate the risks associated with UV exposure during gel manicure procedure, allowing consumers to enjoy the benefits of gel manicures without compromising their hand health. UPF 50+ PROTECTION Ultraviolet Protection factor (UPF) indicates how much UV radiation (both UVA & UVB) a fabric allows to reach your skin. So, these UPF 50+ Gloves block 98% of the UV radiation and allow only 1/50th to penetrate, thus reducing your exposure to the harmful effects of UV light. DOUBLE LAYER OF PROTECTION These innovative UPF protection gloves, Enriched with a hydrating lotion, provide a dual layer of defense for your hands. First step being the lotion leaves your hands feeling nourished & moisturized. The second layer being the gloves that’ll safeguard your hands against the harmful UV rays emitted by LED lamps used in gel nail polish procedures. INTENSITY OF THE LIGHT LED lamps used during the gel nail procedure emit light in the UV-A range of 365-405 nanometers (nm) with the intensity (irradiance) being at 30-50 milliwatts per square centimeter (mW/cm2). While UV-A is less harmful than UV-B or UV-C, prolonged exposure can cause skin cancer, premature aging, skin irritation & sunburn. FIRST IN THE MARKET While the gel nail market has experienced significant growth, the potential risks of UV radiation exposure from LED curing lamps have been largely overlooked. We are the first in the Indian market to address this concern by developing a specialized UPF formulation designed to mitigate the harmful effects of prolonged exposure to these lamps. NOT SO COMMON UPF CONCEPT Despite the prevalence of SPF-rated sunscreens, the concept of UPF for fabrics remains largely unknown in the Indian market. In order to mitigate the risks of UV light during gel nail procedure as the need of the hour. We are the first one to address this problem and innovate a proper solution for this sector and market segment.

We are doing very little exports at the moment. The reason we are exhibiting in Cosmoprof Bologna is to build an internal presence & buyer networks. Currently only 10% of our revenues come via export. The countries that we are present in are RUSSIA, HONG KONG, NEPAL. We look forward to exploring businesses with potential buyers from MIDDLE EAST ASIA, EUROPE & USA.

WEBSITE - www.mintree.in SOCIAL MEDIA CHANNELS INSTAGRAM - https://www.instagram.com/mintreebeautyy/ LINKED IN - https://www.linkedin.com/company/mintree-cosmetics-pvt-ltd/posts/