Duflow Durit by Illon

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

03/20/25

Retail Price & Fill Sizes

DURIT is suitable for all ages and genders, enhancing skincare routines with existing products. Targeting aesthetic treatment users (fillers, lasers, plastic surgery), it enables safe, effective home care. With its easy-to-use design, DURIT is highly marketable via SNS and online platforms, offering professional skincare at home. The price is expected to be set within $300.

Product Description (Function, Benefits, and Target Consumer)

DUFLOW is inspired by microcurrent "flow," while DURIT reflects its dual functions—lifting, lymph drainage, and electroporation. DURIT promotes "daily skin exercise," enhancing clinic treatments by restoring bioelectricity and maintaining facial contours.

Product Innovation

DURIT, developed with the concept that "skin also needs exercise," uses 3V microcurrent (120μA) for daily, painless skincare with cumulative benefits. It offers 15 intensity levels, works with existing skincare products, and features an octagonal design and 45° head angle for ease of use. The 38mm electrode allows application on both face and body. Unlike complex multi-function devices, DURIT prioritizes simplicity and effectiveness under the slogan "Daily Skin Running." Made in Korea, it ensures safe, effortless, and sustainable skincare with advanced microcurrent technology.

Product Claims & Benefits

DURIT is a personal beauty device using 3V microcurrent (720 pulses/min) to enhance bioelectricity, lifting skin and aiding lymphatic drainage. Its irregular waveform ensures precise microcurrent delivery, while electroporation boosts active ingredient absorption.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

A device that is billed as providing “exercise” for the skin, Durit employs a three-volt microcurrent to offer a daily skin care treatment that provides controlled electrical stimulation to activate skin cells and promote lifting effects, offering both immediate and cumulative benefits. Designed for application on both face and body, the device provides a lifting effect to maintain facial contours and improves lymph drainage. Electroporation, meanwhile, improves the absorption of skin care products. The three-volt microcurrent, which operates at 720 pulses per minute, enhances bioelectricity, lifting skin and aiding lymphatic drainage. The device’s irregular waveform also ensures precise microcurrent delivery, while electroporation boosts active ingredient absorption. The device is shaped with a 45° head angle for optimal facial contouring and an octagonal shape to prevent slipping.

Certifications & Patents

DURIT holds KC (Korea), CE (Europe), FCC (USA), and RoHS certifications, ensuring electromagnetic, electrical, and environmental safety. Additionally, KC Skin Clinical Research Center has verified its skincare absorption efficacy. These certifications confirm safety, reliability, and eco-friendliness, reinforcing DURIT’s credibility in the global market.

Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)

DURIT will officially launch at Cosmoprof Bologna 2025, supported by a comprehensive online and offline marketing strategy to expand its global presence. Online Marketing DURIT will leverage SNS platforms (Instagram, Facebook, TikTok) and collaborate with influencers to showcase real-life experiences. YouTube content, official e-commerce platforms, the DUFLOW community, and the brand website will drive engagement. The focus will be on Before & After testimonials, user-generated content, and educational videos, building consumer trust and product credibility. Offline Marketing DURIT will be promoted at global beauty exhibitions and trade shows through live demonstrations and professional buyer engagement. Additionally, strategic partnerships with salons and spas will strengthen its positioning as a premium home beauty device, ensuring broader market reach.

Technology Features

DURIT features a single-component ABS outer case and SUS304 electrodes with 24K gold plating to minimize skin irritation. Its FSC-certified packaging ensures sustainability. The production process includes injection, coating, assembly, and inspection, while electrodes undergo CNC processing, plating, and assembly. Designed for ease of use, it has a 45° head angle for optimal facial contouring and an octagonal shape to prevent slipping. DURIT is scheduled for market launch at Cosmoprof Bologna 2025.

Sustainability Credentials & Certifications

DURIT is manufactured by iLLON Co., Ltd., which upholds ESG management and holds an A-grade ESG rating from the Korea Productivity Center. It is certified with ISO 9001 (Quality), ISO 14001 (Environment), ISO 37001 (Anti-Bribery), and ISO 45001 (Health & Safety), ensuring compliance with global standards. DURIT minimizes environmental impact with a single-material ABS case and FSC-certified packaging. It operates on AA batteries, making it universally usable without power supply issues. Using bioelectricity-mimicking microcurrent technology, DURIT serves as a semi-permanent beauty solution. Unlike other beauty devices, DURIT is compatible with all skincare products, eliminating the need for exclusive cosmetics. This enhances consumer convenience, reduces unnecessary purchases, and lowers environmental burden. iLLON Co., Ltd. enforces ISO 37001 for transparent management and ISO 45001 for workplace health and safety, reinforcing its commitment to ethical and sustainable beauty innovation.

How to use it

DURIT is a 3V microcurrent (120μA) beauty device designed on the principle that "skin needs exercise" to stay healthy. Unlike simple massagers, it provides controlled electrical stimulation to activate skin cells and promote lifting effects. 1. Balance Between Functionality & Usability The beauty device market is saturated with multi-functional products that often confuse users, leading to misuse or skin irritation. DURIT eliminates unnecessary complexity, focusing on bioelectricity-mimicking microcurrent technology for safe, effective skincare. 2. Optimized for Global Export & Logistics • Uses two AA batteries, lasting 7–8 months (10 min/day use). • Safer for international shipping than lithium battery-powered devices, avoiding aviation restrictions and reducing logistics costs. • Universally available AA batteries prevent power supply issues and malfunctions in different regions. 3. Ergonomic Design – 45° Head Angle & 38mm Electrode • 45° head angle aligns with facial contours, ensuring effortless, mirror-guided use. • 38mm electrode size expands usability beyond the face to areas like the neck, shoulders, arms, and legs. 4. Technological Differentiation • Uses irregular waveform microcurrent to enhance cellular responsiveness. • Electroporation function boosts active ingredient absorption from skincare products. 5. Conclusion DURIT is not just a massager but a bioelectricity-restoring skin exercise device for long-term skin health. With cutting-edge technology, ergonomic design, and global shipping efficiency, it sets a new standard in the beauty device industry.

Market Positioning & Distribution Markets

DURIT is a battery-operated beauty device using AA batteries, simplifying import/export processes and reducing logistics costs and risks. It seamlessly integrates with existing skincare products, avoiding unnecessary features while maximizing usability. Though AA battery devices do not require international electrical certifications, DURIT has obtained KC, CE, FCC, and RoHS to ensure safety and reliability, strengthening its global market credibility. Exclusive distribution agreements are under discussion in China and Japan, with plans to expand into online and offline global distribution networks. Positioned as a home beauty device for daily skin exercise, DURIT enables effective skincare without clinic visits. As homecare becomes essential, DURIT is expected to secure a strong market position.

Website and/or Social Media Channels + Editorial Coverage

Instagram: www.instagram.com/duflow.official Homepage: www.duflow.co.kr Scheduled to launch its official website in March 2025.

IN PARTNERSHIP WITH

Duflow Durit

This product is a finalist in the category Home & Professional Devices & Tools of Cosmoprof 2025