This product is a finalist in the category Mom & Baby Care Products of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
April 2024
Retail Price & Fill Sizes
Toofruit Mousticool – Multi-soothing roll-on Peach & Caper bud is specially designed to meet the specific needs of children aged 3 years and up. Certified organic and tested on sensitive skin, it is the ideal product for those looking for quality products for their children. The recommended retail price is €12.
Product Description (Function, Benefits, and Target Consumer)
Toofruit Mousticool – Multi soothing roll on Peach Caper bud is specially designed to meet the specific needs of children aged 3 years and up It is a certified organic product and dermatologically tested on sensitive skin for maximum safety and quality The formula contains 99,73 ingredients of natural origin and 20,64 from organic farming With fruit extracts selected for their active ingredients and obtained through natural processes Formulated with peach water and extract of caper bud it soothes itching due to insect bites or plant stings Thanks to the fresh multi soothing gel the feeling of heat
Product Innovation
Toofruit is a brand designed to meet the specific needs of children s skin from 3 years old and up Toofruit Mousticool – Multi soothing roll on Peach Caper bud is specially designed to meet the specific needs of children aged 3 years and up The formula contains 99,73 ingredients of natural origin and 20,64 from organic farming With fruit extracts selected for their active ingredients and obtained through natural processes Formulated with peach water and extract of caper bud it soothes itching due to insect bites or plant stings Thanks to the fresh multi soothing gel the feeling of heat and irritation decreases It contains organic fruit extracts and ingredients selected for their active properties such as extract of caper bud with moisturizing and anti inflammatory properties that reduces the irritability and the reactivity of the skin menthyl lactate that brings a pleasant freshness to the skin organic peach water with softening properties It reinforces the cutaneous barrier octyldodecyle myristate with moisturizing and emollient properties It moisturizes the skin by creating a protective barrier and it helps to soften it It is known for its light and non greasy texture vegetable glycerine with softening andmoisturising properties on
Product Claims & Benefits
Soothes itching due to insect bites and plant stings. Refreshes the skin.
The product is organic, Cosmos Organic certified: the formula contains 99,73% ingredients of natural origin and 20,64% from organic farming.
Dermatological tested on sensitive skin. Free of essential oils.
Proven effectiveness:
At the application, stinging sensation decreases by 46%.*
The product application provides a soothing sensation : 95,5%*
The product penetrates quickly : 100%*
The product reduces the desire to scratch : 85,7%*
The soothing effect lasts over time : 81,8%*
The skin is moisturised : 95,5%*
The product is efficient to calm itching : 86,4%*
Research, Clinical Tests & Trials Results (Safety & Dermatological)
COSMOS-certified organic, this calming gel acts to soothe itching due to insect bites and stings. It is composed of 99.73% natural origin ingredients, 20.64% of which are obtained via organic farming. Among its ingredients are peach water, which provides softening properties and reinforces the cutaneous barrier, and caper bud, which provides moisturizing and anti-inflammatory properties, reducing the irritability and reactivity of the skin. Menthyl lactate brings a pleasant freshness to the skin, while octyldodecyle myristate offers moisturizing and emollient properties, creating a protective barrier, while vegetable glycerin offers softening and moisturizing properties. According to the brand’s tests, on application, a stinging sensation decreases by 46%, while consumer tests found that 85.7% of testers said the product reduces the desire to scratch.
Certifications & Patents
The product is organic, Cosmos Organic certified.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
The products is promoted mainly through the website, dedicated social channels and with press office activities.
Technology Features
INCI : AQUA (WATER), PRUNUS PERSICA (PEACH) FRUIT WATER*, GLYCERIN, MENTHYL LACTATE, SCLEROTIUM GUM,
OCTYLDODECYL MYRISTATE, CAPPARIS SPINOSA FRUIT EXTRACT, CAPRYLYL/CAPRYL GLUCOSIDE, LEUCONOSTOC/RADISH
ROOT FERMENT LYSATE FILTRATE, MENTHOL, CITRIC ACID, PARFUM (FRAGRANCE), POTASSIUM SORBATE, SODIUM
BENZOATE
*Ingredients from organic faming
The product is organic, Cosmos Organic certified: the formula contains 99,73% ingredients of natural origin and 20,64% from organic farming.
Proven effectiveness
10ml roll-on
PAO 6M
The tube is in recycled plastic.
Sustainability Credentials & Certifications
Toofruit is the brand designed and created to meet the specific needs of children's skin from 3 years old and up. All products are BIO and dermatologically tested on sensitive skin, for maximum safety and quality.
At an age when children are still receptive, it is important to teach them good hygiene and care habits that will last a lifetime. But children do not have the same desires as adults. This is why TOOFRUIT has chosen to respond to children's desires by offering them:
- delicate formulas adapted to their sensitive skin
- with natural fruit extracts
- tested on sensitive skin
- with pleasant textures
- delicious and natural fragrances
- colorful packaging
- without parabens, sulphates, silicone.
TOOFRUIT is committed, from the design to the manufacture of all its products, to respecting French and European standards in terms of cosmetics, but also ecology, eco-design and sustainable development. TOOFRUIT chooses the best ingredients, active ingredients and fruits to create perfect recipes in the image of the brand: organic, fruity and particularly suitable for children's sensitive skin.
The packaging is made of recyclable plastic and/or plastic free. They are free of secondary packaging to avoid unnecessary waste
How to use it
CONCEPT
Toofruit Mousticool – Multi-soothing roll-on Peach & Caper bud is specially designed to meet the specific needs of children aged 3 years and up. It is a certified organic product and dermatologically tested on sensitive skin, for maximum safety and quality. The formula contains 99,73% ingredients of natural origin and 20,64% from organic farming. With fruit extracts, selected for their active ingredients and obtained through natural processes. Formulated with peach water and extract of caper bud, it soothes itching due to insect bites or plant stings. Thanks to the fresh multi-soothing gel, the feeling of heat and irritation decreases.
BENEFITS
It contains organic fruit extracts and ingredients selected for their active properties: such as extract of caper bud, with moisturizing and anti-inflammatory properties that reduces the irritability and the reactivity of the skin;
menthyl lactate that brings a pleasant freshness to the skin; organic peach water with softening properties. It reinforces the cutaneous barrier; octyldodecyle myristate with moisturizing and emollient properties. It moisturizes the skin by creating a protective barrier and it helps to soften it. It is known for its light and non-greasy texture; vegetable glycerine with softening andmoisturising properties on the skin.
SUSTAINABILITY
The formula contains 99,73% ingredients of natural origin and 20,64% from organic farming
dermatological tested on sensitive skin
The product is vegan
from 3 years old
The tube is in recycled plastic
PROVEN EFFECTIVENESS
- At the application, stinging sensation decreases by 46%.*
- The application of the product is easy, fast and precise : 100%*
- The product application provides a soothing sensation : 95,5%*
- The product penetrates quickly : 100%*
- The product reduces the desire to scratch : 85,7%*
- The soothing effect lasts over time : 81,8%*
- The skin is moisturised : 95,5%*
- The product is efficient to calm itching : 86,4%*
*Percentage of satisfaction : use test under dermatological control on 20 volunteers having a sensitive skin, for 4 weeks between the 29th of December 2023 and the 8th of March 2024.
Market Positioning & Distribution Markets
The Toofruit brand was born in France in 2011 and is distributed in Europe and in many countries around the world. The main sales channels are pharmacies, herbalists, GDO.
Website and/or Social Media Channels + Editorial Coverage
https://www.toofruit.it
https://www.facebook.com/ToofruitItalia
https://www.instagram.com/toofruit_italia/