Natessance – Natural Anti-Stretch Mark Oil by Lea Nature

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

01/01/2025

Retail Price & Fill Sizes

Suggested Retail Price (France) : 18€ Our target consumers are all persons touched by inflammatory stretch mark issues : pregnant and breast feeding women, teenagers, people with important gain or loss of weight, etc. And people looking for a natural solution protecting the health of the men and the planet. Market segment : stretch mark treatment, vegetable oil.

Product Description (Function, Benefits, and Target Consumer)

NATESSANCE is an expert natural & organic cosmetic brand since more than 30 years. Its mission is to reveal the high potential of nature, without altering it, to design natural, effective and safe treatments. Stretch marks is a very large population issue as 7/10 women are concerned. Amongst them, 75% are touched during pregnancy. With its wide range of natural & organic vegetable oils, Natessance responds to consumers looking for effective care but also wanting to protect the health of their families. Therefore, it made sense to complete our offer with a natural high tolerance stretch mark oil.

Product Innovation

The brand knowledge of nature and expertise in formulation have allowed us to come with this unique product offering efficiency and protection of the health of the consumers. Compared to the competition, our stretch mark oil has a very high rate (100%) of natural ingredients, a very clean and high tolerance formula (100/100 on Yuka) while providing the same efficiency and sensoriality as the market leaders. It is compliant with pregnancy and breast feeding and not only acts on stretch marks with its triple action : prevents and reduces stretch marks, soothes the skin. To prove its efficiency, we ran additional instrumental and satisfaction tests. And compared to the market, it offers an affordable solution for consumers.

Product Claims & Benefits

The Natessance Stretch mark oil offers a triple action : prevention and reduction of stretch marks, skin soothing. Its efficiency on the roughness, appearance and size of the stretch marks is scientifically proven with instrumental tests and usage test under dermatological control (22 women twice daily application – 56 days) with very good results : - up to -23% in the size of stretch marks¹ - 85% reduced stretch marks² - 95% firmer skin2 Sensoriality is also validated with satisfaction test (22 women twice daily application – 28 days) : improved skin appearance (95%), suppler skin (90%), feelings of discomfort soothed (90%).

Research, Clinical Tests & Trials Results (Safety & Dermatological)

This oil prevents and reduces inflammatory stretch marks while soothing the skin. Its ingredients include a trio of vegetable oils renowned for their anti-stretch mark action: organic avocado oil, which regenerates and restructures skin; organic jojoba oil, rich in fatty acids known to improve elasticity and nourish the skin; and rosehip oil, rich in essential fatty acids to improve cell regeneration, stimulate healing, and promote collagen production. The formula also contains an objectified oleo active obtained by bioliquefaction of flaxseeds – which converts a biomass into a liquid form – to reduce stretch marks, increase skin hydration, and to bring antioxidant properties. In instrumental and usage tests under dermatological control, after 56 days, the product delivers a 23% reduction in the size of stretch marks, while 85% of testers saw reduced stretch marks, and 95% experienced firmer skin.

Certifications & Patents

No certification or patent.

Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)

First, we activate the launch of our innovation online on the brand website. From march 2025, we will launch our facebook and Instagram account and will communicate on our stretch mark oil with social media campaigns with posts, reels, stories and influencers. Secondly, we also activate this launch offline with marketing and communication tools in point of sales, and specific promotional offers : we developed markups (shelf-stop) and POS tools such as counter display and testers.

Technology Features

This product combines : - A trio of vegetable oils Known for their anti-stretch mark action. - Organic avocado known to be regenerating and restructuring. - Organic jojoba rich in fatty acids known to improve elasticity and nourish the skin. - Rosehip, rich in essential fatty acids, known to improve cell regeneration, stimulate healing and promote collagen production. - And an objectified oleo active obtained by bioliquefaction of flaxseeds. Knowned for being effective on stretch marks reduction, increase skin hydration, anti-oxydant property and reducing greasy aspect. INCI: Caprylic/Capric Triglyceride, Helianthus Annuus (Sunflower) Seed Oil, Dicaprylyl Ether, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Rosa Canina Fruit Oil, Parfum (Fragrance), Borago Officinalis Seed Oil, Tocopherol. Formulation : dry, non-sticky oil texture with fast penetration, very sensorial fresh and delicate high-tolerance fragrance. Packaging: Recyclable glass bottle and PP pump to be thrown in the bin. Production is made in our eco-designed cosmetics factory that produces mainly organic products based in Périgny, south-west of France, next to our headquarter.

Sustainability Credentials & Certifications

In line with the commitments made by the Léa Nature Group, of which the brand is a part, Natessance is a very commited brand in different ways and since the very beginning in 1995. Our commitments at the brand level : - Our flagship active ingredients are grown without pesticides and are mostly organic - most of our products are vegan (except for Donkey milk and honey references) - the brand is certified « One voice » in consistency with our concern for humans, animals and planet health. - the brand is member of the « 1% for the planet » and supports regenerative agriculture projects. At the group level : - since 1993: the group has maintained the same trajectory : design organic and natural products, with respect for the environment and living beings. - 80% of the company products are produced locally in France in its workshops. - 81% of the products sold are certified organic and ethical supply chain are favorised - Since 2007, the group and its brands (18) are proud member of the international movement « 1% for the planet ». 2600 projects have been supported and 21 million euros have been donated for the planet. Amongst others, we financially supported regenerative agriculture projects. - Since 2019, most of our cosmetics are produced in our very innovative eco-designed factory in France. It has been thought out down to the smallest detail to limit its environmental impact and provide an optimal quality of life at work to its employees. It is a wooden setting that gives pride of place to natural light, green roofs and ecological materials. Above all, it benefits from a natural wastewater treatment plant equipped with biodisc technology. 70 % less organic matter is discharged into the effluents: a first in France in the cosmetics industry!

How to use it

The criteria that best describes our submission, amongst others, is the criteria « ingredients and formulation. » Since more than 30 years, Natessance has developped a very sharp knowledge of nature allowing the selection of the best ingredients and a recognized expertise in formulation of hygiene & beauty products natural & organic, its mission is to reveal the high potential of nature, without altering it, to design natural, effective and safe treatments. This product is really unique on the natural hair care segment in terms of efficiency and sensoriality with a very clean formula following our strict formulation charter : our formulas do not contain controversed, potentially harmful, irritating or ecotoxic ingredients. Amongst the fact that 100% of the ingredients are from natural origin, we also add, when its possible, organic certified ingredients known to be richer in active ingredients. In this product the avocado, jojoba and sunflower oils are organic. About the second key active ingredient, we chose a natural technical oleo active know for its efficiency on stretch marks (in vivo test) : +34,4% boost of the anti-stretch mark effect +45,6% increase in the skin elasticity Rich in vegetable glycerides (flax seeds, borage, almond, oliv) it reduces stretch marks, increases the skin hydration softness and elasticity. It is also a powerful antioxydant and it reduces the greasy aspect of the skin. Therefore, our stretch mark oil offers a complete solution to prevent and reduce inflammatory strech marks in a very clean formula with the selection of the most relevant and efficient natural and organic ingredients.

Market Positioning & Distribution Markets

Current distribution countries : France, Guadeloupe, Mauritius, La Réunion, French polynesia, belgium, spain. This product is to be sold in the selective distribution such as pharmacies and parapharmacies worldwide.

Website and/or Social Media Channels + Editorial Coverage

Website : Natessance by Léa Nature | Soins de beauté et d'hygiène naturels et certifiés bio Facebook and Instagram pages will be launched in march 2025.

IN PARTNERSHIP WITH

Natessance – Natural Anti-Stretch Mark Oil

This product is a finalist in the category Mom & Baby Care Products of Cosmoprof 2025