This product is a finalist in the category Green & Organic of Cosmoprof 2025
Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)
20/03/2025
Retail Price & Fill Sizes
26,00€
Targeted at eco-conscious beauty brands, retailers, and wellness-focused consumers seeking premium organic skincare solutions.
They value sustainability, innovation, and high-quality natural ingredients, preferring customized private-label partnerships or exclusive B2C experiences
through e-commerce and eco-luxury hospitality.
Product Description (Function, Benefits, and Target Consumer)
A brilliant water-free formulation enriched with postbiotic fermented actives and Regenerative Complex—a natural prebiotic compound featuring microbiota-friendly action from organic Salento Aloe Vera and Inulin from wild chicory roots.
Using cutting-edge aerosolization, it disperses ultra-fine particles that remain in the air, spreading seamlessly across indoor spaces. Touching the skin, it rebalances the skin microbiota, strengthening the skin barrier and restoring its well-being. Its aromatherapy benefits combat oxidative stress, promoting immediate well-being and improving the indoor air quality and people’s quality of life. A breakthrough solution for a holistic wellness experience at home!
Product Innovation
Our water-free aerosolized concentrate represents a revolution in skincare and personal well-being, integrating skin microbiota regeneration and aromatherapy into a single, sustainable solution. Unlike traditional skincare products applied topically, this formula uses aerosolization, dispersing in the air ultra-fine, microbiota-friendly particles to reach the skin, people, and environments—maximizing its regenerative potential.
Innovative solution able to revitalize, balance and protect the skin microbiota - the ecosystem of microorganisms which is responsible for the skin's health and beauty. The formula act without direct application on the skin, providing continuous skin protection against external agents (ageing and environment) which are the primary root of skin conditions and fast ageing.
At its core, the “Regenerative Complex”, a prebiotic compound that combines organic, locally sourced Salento Aloe Vera (from regenerative farming and cold-extracted at km0) and wild chicory Inulin, ensuring efficacy and sustainability. Formula 100% natural, allergen-free and enriched by postbiotic fermented actives that adapt to individual skin needs—offering an ageless, genderless, and personalized approach to skincare.
It also enhances indoor air quality, counteracts oxidative stress, and fosters holistic well-being through a natural aromatherapy experience.
This innovative concept transforms skincare into an immersive, full-environment wellness ritual!
Product Claims & Benefits
- Revitalizes the skin microbiota and reinforces the skin barrier;
- Reduces oxidative stress and promotes relaxation through a unique aromatherapy effect;
- Supports skin longevity and wellbeing with a powerful slow-aging action;
- Enhances indoor air quality ,promote detox activity and natural well-being enhancing life quality;
- Formulated with powerful prebiotic & postbiotic fermented ingredients;
- Sustainable solution with a water-free, cold-extracted ingredients from organic regenerative farming, cold-production process and PCR packaging;
- Aerosolized application ensures deep and even distribution for maximum efficacy;
- Effortless application—no need for direct skin contact, allowing for continuous benefits throughout the day.
Research, Clinical Tests & Trials Results (Safety & Dermatological)
A water-free formulation, this slow aging concentrate spray acts to benefit both the skin and the air indoors. Its formula is infused with postbiotic fermented actives and the brand’s Regenerative Complex — a natural prebiotic compound that has a microbiota-friendly action, composed of organic Salento aloe vera, and inulin derived from wild chicory roots. The aloe vera is locally sourced via regenerative farming methods and is freshly harvested and stabilized within two hours. It provides a powerful prebiotic action, creating a protective barrier that soothes, balances, and boosts skin vitality. Using aerosolization, the spray disperses ultra-fine particles that remain in the air, improving indoor air quality. And when the particles land on the skin, they rebalance the skin microbiota, strengthening the skin barrier and restoring its well-being. The formula’s aromatherapy benefits, meanwhile, combat oxidative stress, promoting immediate well-being while also improving indoor air quality.
Certifications & Patents
N&B guarantees the highest quality and sustainability standards, with a fully certified production cycle recognized by leading third-party authorities:
• B Corp Certified – Recognized for social and environmental excellence.
• EU organic farming certified by EcoGruppo
• Cosmos, Natrue & Ecosmetica Quality – Verifies the use of organic-certified ingredients and formulations.
• ISO 22716 GMP (Good Manufacturing Practices) – Ensures high safety and quality standards in production.
• ISO 9001 Quality Management – Certifies a rigorous quality control system.
N&B’S INNOVATIVE ALOE VERA GEL AND ITS PRODUCTION PROCESS HAS BEEN OFFICIALLY PATENTED (PATENT N° 102024000014602) for its unique cold processing method and its exceptional quality (x4,5 active principles given by university studies).
N&B has registered the "ALOE VERA PURE QUALITY GUARANTEED" certification mark, ensuring the purity, traceability, and superior quality of its Aloe Vera grown locally with organic regenerative farming practices and extracted within 2 hours from the harvest: this guarantees strict compliance with quality characteristics, extraction methods, direct sourcing.
N&B has also registered the “REGENERATIVE COMPLEX ALOE + INULIN”, a powerful prebiotic compound scientifically designed to balance and revitalize the skin microbiota, strengthen the skin barrier, and promote maximum skin vitality and health.
Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)
N&B promotes new products by focusing on the elements that characterize its brand identity:
- Research and development creating visionary formulas that anticipate future trends;
- Human & Sustainable : N&B People Planet as the mission we put into everything we do.
Following these points, we make a communication strategy focused on:
- Emotional storytelling creating authentic stories of People and Places behind each of our products.
- Engagement of the community with targeted giveaways and social tables.
For the launch of Regenerative Beauty, N&B organised exclusive trips for the beauty and lifestyle press to its Naturalis Bio Resort for the spring season. During these trips, the guest will experience true 'rebirth' in contact with nature and exploring all the ingredients cultivated in Naturalis' soils. The guests will preview the benefits of the brand through holistic regenerating treatments in our Spa Oasis. The result will be therefore that the new brand will be told in the blog with two target goals:
- B2B| with the successful stories of our customers and suppliers on the social page @nb.naturalisbetter and in the website Nbnaturalisbetter.com
- B2C| through the reviews of consumers, influencers on the page @naturalisorganicbeauty and in the official store of the brand.
Technology Features
- How to use: pour 5-10ml in an air diffuser and enjoy the regenerating effect!
- Contains the following natural extracts: Aloe Barbadensis Leaf Juice*, Aloe Barbadensis Leaf Extract*, Inulin, Lactococcus Ferment Lysate, Honey, Zymomonas Ferment Extract. *From organic farming;
- Water-free formula based on pure aloe vera juice and gel from Salento;
- High concentration of Organic Salento Aloe Vera, locally sourced, coming from regenerative farming, freshly harvested and stabilized within 2 hours, with powerful prebiotic activity, creating a protective barrier that soothes, balances, and boosts the skin vitality. 4.5 times higher concentration of active principles according to university studies - offering strong moisturizing, regenerating and soothing action;
- Aloe Vera Km0 production process from Plant to Beauty;
- Cold extraction & cold production;
- Natural olfactory note, allergen free formula;
- People & Planet friendly supply chain;
- Post Consumer Recycled (PCR) packaging.
Sustainability Credentials & Certifications
At N&B Natural is Better, social and environmental impact is a fundamental measure of business success. Since its founding in 1989, the company has been dedicated to creating positive change for people and the planet, reinforcing its commitment as a B Corp Certified company since 2016 and a Benefit Corporation since 2019.
Sustainability & Environmental Stewardship
N&B is driven by the mission to protect nature while enhancing its benefits through regenerative farming, sustainable sourcing, and low-impact production. By bringing farming, extraction, R&D, and production back to its home in Salento, Southern Italy, N&B ensures:
- Short supply chains to cut transport emissions and preserve ingredient effectiveness.
- Locally sourced, Mediterranean-native extracts that support biodiversity and ecosystem health.
- Organic-certified farming, rainwater harvesting, and circular composting techniques that eliminate waste.
- Bee proliferation projects to protect pollinators and enhance soil fertility.
These initiatives, all within a 3km radius, enable N&B to guarantee a 100% Made in Italy, 100% Made in Salento sustainable production process.
Empowering the Local Community
N&B is a community-driven company, prioritizing ethical employment and local economic development:
- 97% of collaborators are local, fostering economic growth in Salento.
- 48% of collaborators are women, promoting gender equality.
- 40% of collaborators are under 35, supporting youth employment and innovation.
Additionally, N&B integrated its most essential ingredient. Aloe Vera, into the local culture. Through a collaboration with the Martano City Council, N&B helped designate Martano as the "City of Aloe," planting 3,500 Aloe Vera plants throughout the city. This initiative not only beautifies the environment but also drives tourism, supporting the local economy and sustainable development.
“People & Planet First” company mission & philosophy
With ethical sourcing, sustainable production, and strong social impact, N&B is redefining regenerative beauty. The brand’s commitment to people-planet-positive solutions, circular economy practices, and clean, conscious skincare sets a new standard for the industry—one where business success is measured by the well-being of people and the environment.
How to use it
The Regenerative Beauty – Microbiota Air Vitality is an innovative skincare and wellness solution that redefines traditional skincare delivering a powerful microbiota-friendly slow-aging action and reinforcing the skin barrier just through the aerosolization of the product in the home environment. This groundbreaking approach enhances skin health, indoor air quality, and overall personal well-being, setting a new industry standard for holistic beauty and sustainability.
1. Concept & Creativity:
• A revolutionary airborne skincare solution that revitalizes the skin microbiota without direct application, providing continuous skin protection while enhancing indoor air quality and delivering well-being through aromatherapy.
• Transforms traditional skincare into an immersive experience, integrating science-backed microbiota care with holistic wellness.
2. Innovation:
• First-of-its-kind aerosolized skin treatment, dispersing ultra-fine active particles into the air that naturally settle on the skin, promoting regeneration, barrier strengthening, and slow-aging benefits.
• Dual-action effect: enhances skin vitality while promoting aromatherapy benefits with an important anti-stress action
• Prebiotic & postbiotic technology—adapting to individual skin needs, reinforcing the skin microbiota’s resilience against aging and environmental stressors.
3. User Experience:
• Effortless, hands-free application— simply diffused in the air, it offers a continuous skincare experience throughout the day.
• Multi-sensory benefits—aromatherapy effect reduces oxidative stress, enhances relaxation, and promotes emotional well-being.
• Lightweight, ultra-fine mist disperses seamlessly, ensuring even distribution for maximum efficacy.
4. Product Benefits:
• Skin Microbiota Revitalization – Strengthens the skin’s natural barrier, balances microbiota, and supports long-term skin resilience.
• Anti-Aging & Skin Longevity – Slow-aging effect powered by prebiotic and postbiotic fermented actives.
• Enhancing indoor air quality and promoting a healthier living environment.
• Aromatherapy & Stress Relief – Naturally combats oxidative stress, creating a calming and revitalizing ambiance.
• 100% Natural & Allergen-Free – Water-free, cold-extracted, and crafted with organic, regenerative farming ingredients.
5. Sustainability & Ethical Commitment:
• Km0 Regenerative Farming & Circular Economy: Organic Salento Aloe Vera and wild chicory Inulin—sustainably grown and harvested; Rainwater harvesting for irrigation, upcycled plant extracts, and composting of ingredient by-products.
• Cold Production Process: Zero-emission, energy-efficient extraction method that preserves full potency of active ingredients; No water waste, reducing the environmental footprint.
• B Corp-Certified & Social Responsibility: Supports local biodiversity, soil regeneration, and community employment, reinforcing a regenerative business model.
6. Packaging & Design:
• Mono-material Post-Consumer Recycled (PCR) packaging
Market Positioning & Distribution Markets
N&B Natural Is Better is a B Corp company, with over 35 years of experience in the research and production of customized organic cosmetic solutions in Private Label.
Recognized for its high quality, innovation, and sustainability, N&B has developed in Salento an international cosmetic hub of excellence and research in the skincare and healthcare solutions.
The company works in over 60 countries, collaborating with worldwide brands and retailers through a tailored model.
The company's goal is to strengthen its leadership in Research & Development, expanding the presence of our concept in emerging markets with a growing demand for organic and sustainable cosmetics.
Our concept brand, Naturalis Organic Beauty, pioneers of new beauty trends, offering our clients an exclusive range of organic and wellness cosmetics.
Sales Channels
• B2B: Private Label partnerships, international brand collaborations, and specialized retailers.
• B2C: Official e-commerce www.naturalis.store or during the experiences at Naturalis Bio Resort, our agricultural estate and hospitality structure in Salento.
Website and/or Social Media Channels + Editorial Coverage
The new brand Regenerative Beauty is promoted on our company website in the magazine area www.nbnaturalisbetter.com and through our official store www.naturalis.store. and social media channels https://www.instagram.com/naturalis_organicbeauty/.
@nb.naturalisbetter
@naturalisorganicbeauty