Crayola Beauty

Crayola beauty face crayon

Crayola encouraged customers to 'Go Play!' when they introduced color innovation to the beauty category last year. The 58 piece collection delivered 95 highly pigmented, vegan, cruelty-free shades. The range hero is the new ultra creamy multipurpose Face Crayon.

Booth#: 45067 Section: Cosmetics & Personal Care

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Product Headline
Crayola encouraged customers to 'Go Play!' when they introduced color innovation to the beauty category last year. The 58 piece collection delivered 95 highly pigmented, vegan, cruelty-free shades. The range hero is the new ultra creamy multipurpose Face Crayon.
Product Description
The multitasking Crayon can be used on eyes, lips & cheeks with highly pigmented color and an ultra creamy texture. Perfect for experimenting with color anywhere on your face. Get nostalgic with intense and shimmer colors like dandelion, mango tango, outer space and tumbleweed.
Benefits
Buildable, blendable, highly pigmented, multitasking, vegan-friendly.
Technical Details
FDA, CEE, JAPAN, CHINA compliance. Without Parabens, TEA, Preservaties, Paraffin, Paraffin Liquidum, Oils, Alcohol, Perfume, Gluten.
Launch Date
06/04/2018
How the brand is promoted online?
online retailers Asos.com and Sephora.com, instagram, Facebook
Why the product/formulation is innovative?
new approach - the tools to test, paint, draw and smudge Crayola Beauty is here to help you express yourself.