Elroel Blanc Cover Cream Stick by Monoglot Holdings INC.

Launch Date (First worldwide launch must have been launched within 12 months prior to the event). Date (Month/Day/Year)

10/2024

Retail Price & Fill Sizes

KRW 52,000 As we age, collagen in our skin decreases rapidly, and this decline occurs more quickly in women than in men, leading to concerns about deepening wrinkles and sagging skin. Now, early anti-aging care starting from a young age has become a trend, and people of all ages want anti-aging treatment. We incorporated effects previously only seen in skin care products into makeup products. Now you can experience these effects with makeup products as well.

Product Description (Function, Benefits, and Target Consumer)

Blanc Cover Cream Stick is an innovative product that breaks down the boundaries by combining makeup and skin care, setting a new standard for makeup products. We hope that this product will help many people improve their beauty and skin health.

Product Innovation

In the beauty market, many anti-aging or wrinkle and elasticity care products are either skincare products or treatments. Makeup products typically only provide coverage. However, we were not satisfied with this and developed a formula that not only provides coverage but also solves numerous skin concerns and provides long-term anti-aging care. We received test results showing that this product reduces the skin aging index by 32%. We hope that many people will experience a new standard in makeup products through this innovative product that breaks down the boundaries by combining makeup and skincare.

Product Claims & Benefits

It is a new category of product that combines makeup and skin care by not only covering blemishes and wrinkles but also caring for and improving various skin concerns. Now, with just one product, you can go beyond makeup and achieve anti-aging by improving skin aging by up to 32%.

Research, Clinical Tests & Trials Results (Safety & Dermatological)

A fusion of make-up and skin care, the Blanc Cover Cream Stick is a white collagen cream transformed into a solid stick balm. When applied to skin, the cream stick, which is available in three shades, melts with body heat and blends with a brush to adjust to the skin tone, covering blemishes and wrinkles. The formula acts to reduce the skin aging index by 32%, with ingredients including French collagen at 45,000 ppm; VOLUFILINE™ at 20,000ppm; desert plant extract; and flower oil extract. The stick is fashioned in a slanted triangular shape for an easy, precise application, both to smaller areas such as under the eyes and around the nose or broader areas such as the forehead and cheeks. The stick comes with a brush for blending, that can be detached to clean, so it can be re-used multiple times.

Certifications & Patents

1. Brand K Certification: This is a certification awarded by the Korean government to brands that have passed rigorous screening and quality inspection. 2. Completion of clinical institution testing - 72-hour long lasting, covers blemishes/blemishes/pores/wrinkles, improves forehead/cheek volume, improves skin barrier, maintains skin moisturization even at temperature difference of more than 30 degrees, full face lifting effect, improves skin aging index by 32.18%, anti-aging effect 3. Completed skin patch test 4. Completed hazardous substance testing

Ingredients List & Formulation (Mandatory — failure to provide may result in disqualification from the contest)

We operate an offline showroom in one of the most populated tourist areas in Korea and mecca of K-trends, making it accessible for both Korean and international visitors to see and experience our products firsthand. Additionally, we are expanding opportunities for global consumers to engage with our products by participating in renowned beauty fairs, seminars, and sponsorships. We are conducting online marketing through social media channels such as Instagram and keyword search term marketing on portal sites. We communicate with consumers in real time and introduce products through mobile and TV live shopping broadcasts. We are constantly conducting global social media marketing to make this product available to overseas consumers as well as in Korea.

Technology Features

This product features a unique formula and container that we have meticulously planned, designed, and developed. It is a white collagen cream transformed into a solid stick balm. When applied to the skin, the cream stick melts smoothly with body heat and blends with a brush to adjust to a natural skin tone that covers various skin concerns such as blemishes and wrinkles. The ergonomically designed packaging is a slant-cut triangular shape, making it easier to apply without straining your wrist and allowing for precise application to both detailed areas like under the eyes and around the nose, as well as broader areas like the forehead and cheeks. Additionally, it includes a high-quality German PBT brush that avoids direct contact with your hands and is detachable for easy cleaning and reusable, rather than being a single-use product.

Sustainability Credentials & Certifications

Our brand is committed to being a responsible company that cares for the environment and the planet. We use minimal packaging and ensure that our outer packaging is made from FSC-certified paper, printed with soy ink. To reduce waste from tissues, disposable tips, and single-use puffs that are discarded after just a few days, we developed a brush specifically for this product, allowing for easy attachment and detachment so it can be cleaned and reused. Additionally, we uphold a natural-friendly philosophy by not conducting any animal testing.

How to use it

This innovative and unique product, crafted with our proprietary formula, directly addresses skin aging concerns that many consumers face. Although it is a makeup product, it delivers significant benefits even from a single application, as demonstrated by Clinical tests. With consistent use over four weeks, it can achieve a full face lifting effect and reduce the skin aging index by over 32%. We have utilized a cleaner base, free from harmful substances such as PEG and parabens, to ensure a safer formula for the skin. Additionally, our brand is committed to sustainability and eco-friendliness. The product features a detachable, multi-use brush that can be cleaned and reused. The packaging uses FSC-certified paper and soy ink, and we do not conduct animal testing.

Market Positioning & Distribution Markets

1. Current distribution channels: Official malls, online beauty malls, Japan's Qoo10, European Italian pharmacy chains, Amazon in the U.S 2. Desired distribution countries: UK, Romania, Eastern Europe, Western Europe, Americas (Canada), South America (Chile, etc.), Asia (Starting with Philippines, Singapore, Malaysia, Thailand, and Cambodia are planned to increase gradually) Japan: Home shopping will be targeted co-work with related companies other than B2C business.

Website and/or Social Media Channels + Editorial Coverage

https://www.elroel.com https://www.elroelglobal.com https://instagram.com/elroelcosmetic https://instagram.com/elroelcosmetic_global https://www.tiktok.com/@elroel.global

IN PARTNERSHIP WITH

Elroel Blanc Cover Cream Stick

This product is a finalist in the category Make Up Products of Cosmoprof 2025